TAMMY (TJ) ELGIN

Cranford, New Jersey 908-***-**** adgwjr@r.postjobfree.com www.linkedin.com/in/telgin

TECHNICAL WRITER

A creative and detail-oriented writer and editor with expertise in writing, developing, and deploying impactful content solutions that drive revenue, reduce customer friction, meet business objectives, and align with enterprise business objectives. Ability to provide both strategic and tactical support to create cost efficiencies and ensure optimal program delivery for global Fortune 500 companies.

• Content Ideation & Development • Process Development & Efficiency

• Content Strategy • Cross Functional Team Building & Communication

• Digital Optimization • Developing Vendor Relationships

CONTENT MANAGER

American Marketing Association Freelance March 2020 to current

A professional, marketing association offering robust resources to 30K+ members nationwide.

• Researched, wrote, and posted original and curated content following content calendar and using AMA Manual of Style.

CONTENT MANAGER

Verizon Contractor June 2019 to December 2019

A global telecommunications company with 135K+ employees specializing in wireless communications, entertainment services, and business solutions with an annual revenue of US$131B.

Managed content development, content moderation, and digital optimization of the Verizon Wireless Community social channel.

• Increased Community membership and member retention by 82% and 40%, respectively, after introducing robust content calendar and launching 6 sitewide optimizations in 3 months based on customer journey insights.

• Introduced Value Analytics resulting in the identification of key audience segments and the creation of targeted and curated content which increased views and engagement 60%.

• Cultivated collaborative partnerships with product management and subject-matter experts resulting in developing a trustworthy brand voice and boosting Community new members by 20%.

• Increased sales and enhanced user experience by discovering customer pain point during Verizon 2019 iPhone 11 Pre-Order and promptly worked with IT to create a real-time solution.

DIGITAL CAMPAIGNS MANAGER

Brother International Contractor, Maternity Leave June 2018 to October 2018

A global manufacturing company with 37K+ employees specializing in the manufacturing and marketing of business machines with an annual revenue of US$5.9B.

Managed the creation, development, launch and in-marketing optimization of B2B and B2C product advertising campaigns for 15 globally-recognized brands.

• Executed strategic initiatives driving digital experience across omni channels ensuring a seamless customer experience.

• Collaborated with on-air talent, advertising agency and key internal stakeholders to produce award-winning, Tank All-in-One Printer commercial.

• Introduced infographic of campaign performance (views, click-through-rate, conversion, cost-per-click) to c-suite marketing management resulting in informed decision-making, campaign success and increased sales.

MARKETING COLLATERAL & BRAND MANAGER

BASF Corporation Contractor May 2017 to December 2017

A global company specializing in chemical production and distribution employing 117M+ employees with an annual revenue of EUR$59B.

Provided product marketing teams with a suite of creative services ranging from content creation, branding oversight to production of printed and digital marketing collateral. Project lead for global safety campaign. Managed global distribution of print and digital annual report in March and holiday greeting card in November. Created social media content for worldwide Transportation Symposium.

• Rebranded and relaunched print-ordering website resulting in 98% cost savings and expedited delivery of printed marketing collateral.

• Managed digital communications and details of the MOMA Basotect Dinner Gala & Exhibit netting contracts totaling US$1.2M.

• Partnered with IT to brand and streamline off-set printer website to simplify print and fulfillment orders resulting in 100% adoption and 85% in cost reductions.

• Developed and strengthened third-party relationships resulting in prompt on-time, on-budget project deliverables.

EMPLOYER ENGAGEMENT MANAGER

BASF Corporation Contractor June 2016 to April 2017

Partnered with Human Resource c-suite executives to manage the implementation of their diversity and inclusion recruitment strategy. Authored and edited corporate assets incorporating strategy into North America sections of global website.

• Introduced and created candidate personas and mapped candidate journey to provide recruiters with actionable data to formulate business objectives.

• Wrote, designed and produced Quick Reference Guide to insure adherence to new brand standards for job descriptions resulting in 30% increase in diverse applicants.

WEB CONTENT WRITER

Green Pencil Editing 2009 to 2016

Sole proprietor of marketing services company specializing in creation of website content and marketing collateral for small to mid-sized companies.

WEB CONTENT MANAGER

Watson Pharmaceuticals Permanent 2006 to 2009

Watson, now AbbVie Inc., a pharmaceutical company specializing in generic pharmaceuticals with 17K+ employees and an annual revenue of US$4.5M.

Managed the internal marketing website that connected executive sales management and the sales force to product marketing and sales operations corporate functions.

• Rebooted and rebranded the 'Watson Compass' website by introducing 32 optimizations in 4 months resulting in 82% increase in use by sales force.

• Enhanced user experience and increased user efficiency 65% by introducing 'One Click Campaign' resulting in one click access to site information, forms, third-party links and daily sales tools.

• Led quarterly training and site analytics meetings with executive sales management resulting in 100% adoption of site for onboarding new employees.

• Introduced and launched first 'Tips From The Top' podcast series increasing listenership by 89% by executive sales management and sales force.

• Wrote and produced pocket-sized Quick Reference guide for sales force handheld device increasing field efficiency and device adoption.

CORPORATE COMMUNICATIONS MARKETING SERVICES PRODUCT ASSOCIATE

Schering-Plough Pharmaceuticals Permanent 1989 to 2004

• Moved from Corporate Communications to Product Marketing in series of promotions to positions of increasing responsibility through excellent performance.

• Integral team member and contributor to CLARITIN product launch and marketing of Coppertone, Dr. Scholl's and Coricidin.

EDUCATION

MBA, Digital Marketing Rutgers University New Brunswick, NJ

Bachelor of Arts, Journalism Indiana University of Pennsylvania Indiana, PA

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