Profile
I am a Graphic Designer, originally from India, now based in San Francisco, CA.
I strongly believe that design will change the way people perceive the world. I am a resourceful designer who can come up with divergent design solutions, communicate information effectively, and inject emotions into my work in ways that are conventional and unconventional. Experience
Graphic Design Intern Sept/2020–Oct/2020
Sunvalleytek International Inc, Fremont, California UI/UX Designer & Visualizer (Remote Freelancer) Oct/2018–May/2019 Resonance Advertising, Navi Mumbai, India.
• Designed applications and websites which included wireframing, A/B testing, prototyping and user experience research.
• Performed user testing and created persona based on the target audience.
• Designed web banners, social media posts, brochures and print materials. Visualizer & Graphic Designer May/2017–July/2018 The Flagship Advertising PVT. LTD. Mumbai, India.
• Created Designs, layouts, press ads, magazine ads, logo designs, brochures, posters, annual reports, web banners, branding.
• Interacted with clients, co-ordinated with the printers and vendors, handled photo shoots. Also created event invitation and wall murals. Graphic Designer (Intern) April/2016–June/2016
The Open Strategy and Design, Mumbai, India.
• Worked as a Junior Visualizer with the design team and interacted with clients and designed an informative font book, named “It’s all about Fonts”.
• Designed web banners and social media posts.
Education
MA, School of Graphic Design Sept/2018–May/2020
Academy of Art University, San Francisco, CA.
• Curriculum: Communication Design, Branding, Packaging, Typography, Experience Design, UI/UX Design, Editorial Design, Environmental Design. BFA, Applied Arts July/2013–April/2017
Rachana Sansad College of Applied Art, Mumbai, India.
• Curriculum: Graphic design, Typography, Calligraphy, Advertising, Photography, Computer Graphics, Illustration, Stage Craft, Communication Design, Package Design.
Exhibitions and Awards
Calligraphies in Conversation, 2019
Seventh International Calligraphy Exhibition by San Francisco Center for the Book.
Calligraphies in Conversation, 2018
Sixth International Calligraphy Exhibition by Oakland Asian Cultural Center. Cub Calligrapher of the year, 2017
68th CAG Annual Awards.
Best Calligrapher and Typographer of the year, 2017 Rachana Sansad College of Applied Art and Craft.
Projects
Letterospective, 2020
Designed a book for a renowned
calligrapher, Mr. Achyut Palav, that
demonstrates his 40 years of
calligraphic journey. This book was
published in Mumbai, India.
Herbal Remedies, 2020
Designed a fictional, unique and fun
app based on Indian Ayurvedic
remedies, which will help people to
make their own medicines at home.
Wisdoms of the East, 2019
Created calligraphic artworks with
Devnagari script based on the
theme of ‘Wisdoms of the East’.
The compositions were displayed at
the Oakland Asian Cultural Center.
Skills
Graphic Design
Typography
Calligraphy
Print Design
Editorial Design
UI/UX Design
A/B Testing
Wireframing
Prototyping
User Research
Branding
Packaging Design
Softwares
InDesign
Illustrator
Photoshop
Adobe Xd
Sketch
Microsoft Office
Keynote
Languages
English
Hindi
Marathi
References
Available upon request
Rutu Palav
Graphic & UI/UX Designer
adgwj4@r.postjobfree.com
Website
rutupalav.com