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Kimberly Pinholster Dallas, Texas 517-***-****

adgwj2@r.postjobfree.com linkedin.com/in/kimberlypinholster/ Sales & Marketing Leader

Accomplished and results-driven professional with 15 years’ progressive experience developing and executing impeccable sales and marketing strategies aimed at increasing revenue of an organization. Demonstrated success in brand management, business development and planning, as well as change management. Instrumental in achieving/exceeding sales targets, fostering client/stakeholder relationships, and formulating communication material for executives. Adept at evaluating employees' performance and delivering quality/specified training aimed at enhancing organizational productivity. Proficient in organizing and managing programs, identifying consumer requirements, building a truly customer focused culture, and providing information through appropriate channels. Excellent communicator committed to conduct at highest standards of integrity and professionalism. Outstanding analytical, problem solving, and business planning skills to produce sales growth and achieve defined goal. Highlights of Expertise

• Strategic Sales & Market Planning

• Brand Development/Management

• Market Trend Analysis & Execution

• Business Development Initiatives

• Profit & Revenue Optimization

• Content Development

• Promotional Campaign Development

• Employees' Training & Development

• Client Satisfaction & Retention

• Relationship Management

Career Experience

Flexential, Dallas, Texas

FIELD MARKETING MANAGER (2019 to Present)

Conduct market research and analyze market situations to develop robust market-driven strategies on a regional level. Maintain consistent collaboration with sales teams to optimize the impact of field marketing initiatives. Organize event exhibits, manage speaking engagements, and administer sponsorships and meetings for sales aimed at accomplishing designated business targets. Leverage quality communication skills to negotiate favorable contract terms and conditions with vendors and suppliers.

• Commended by executive leadership for contributing $10M MRR Pipeline $1M MMR Bookings.

• Developed appealing marketing content across various mediums, including establishing messaging platforms to creating persuasive copy for email, direct mail, digital, SDR/LDR scripts, and marketing assets.

• Established and implemented robust lead generation programs by generating new business worth $1.8M.

• Organized and managed 200 events, including corporate sponsorships, executive briefings, product tours, as well as road and trade shows delivering 3:1 ROI for company.

• Increased sales pipeline by 25% by creating national virtual event series during COVID-19. Hatch Creative, Remote

SALES & MARKETING CONSULTANT (February 2012 to Present) Collaborate with multi-disciplinary teams, including client’s sales, brokers, internal, and external marketing teams. Develop and foster productive relationships with local influencers, community partners, and like-minded brands. Enhance skillset of front-line sales force and brokers by delivering quality education regarding programming.

• Ensured proper allocation and utilization of resources by managing budget ranging from $20k to $2.5M with a keen focus on maximizing ROI.

• Accomplished foodservice channel retail net-outlet growth of 3.2% versus prior year (2016 – WWF) through proper planning and ensuring proper execution of KPI’s.

• Updated marketing strategies, implement product quality improvement, and achieved maximum customer satisfaction by analyzing sales data and consumer insights through 360* integrated marketing campaigns.

• Devised and implemented robust strategies that resulted in growing the Postmates Las Vegas market from Tier 3 to Tier 2 zone in less than six months and Denver average basket size by 5% per order.

• Spearheaded broker "Key Business Initiatives", training aimed at driving focus products and delivering new sales growth to contribute to annual sales plan.

Kimberly Pinholster Page 2

• Managed events in excess of 72k attendees and 2,600 exhibiting companies, exhibiting booth ranked #1 in category and #2 overall at NACS

• Clients include Danone North America, Earthbound Farms, BODYARMOR, Base Performance, TED Talks, The Ugly Sweater Run, Color Run, Postmates.

• Collaborated with Postmates as a City Manager for Las Vegas and Denver markets (2017) aimed at achieving sales and marketing targets. Streamlined city operations, driving customer, fleet, and merchant growth, and built quality courier communities. Leveraged persuasive communication skills to initiate and close local partnership deals.

Level 5 Advertising, Dallas, Texas

Regional Marketing Director (June 2018 to June 2019) Managed complete project launch lifecycle as well as developed and executed robust strategies for acquiring new clients and retaining existing customers. Managed and reported client’s Search Engine Marketing, Online Display Advertising, and Social Media campaigns to higher management for informed decision making. Directed internal customer service team of two, including account manager and account coordinator as well as led digital analysts, graphic designers, and copy editors with a keen focus on achieving defined targets. 42 clients across 65 markets and 19 states.

• Played a key role in generating sales, delivering quality service, and retaining more customers for less cost by executing an intelligent marketing strategy for RV, Boat/Marine, and Powersport dealers.

• Spearheaded $650K+ in monthly client advertising budgets focusing on digital marketing, direct mail, and equity mining.

• Increased 14% digital media revenue by managing client campaigns (SEO/SEM, social media, video, web design, and re-targeting).

• Leveraged quality communication skills to negotiate upsell and cross-sell contracts that resulted in generating more than $250K sales annually.

Dataworks, Denver, Colorado

Marketing Manager (October 2010 to February 2012)

Maintained consistent collaboration with companies, such as McDonalds, Burger King, Dairy Queen, Whole Foods, Hampton Inn, and Nordstrom regarding implementation of best management practices, local marketing strategies, and performance OKRs. Led graphic designer, copywriter, and marketing specialist aimed at managing promotion of business, service, product, and brand.

Marketing and Business Development Manager Performance Mechanical, Inc., Gardena, California (2007-2010) Event Coordinator Octagon Sports Marketing, Stamford, Connecticut (2006-2007) Marketing and Sales Representative I Group, Sydney, NSW, Australia (2005-2006) Education & Credentials

Master of Business Administration in Marketing - The University of New South Wales, Sydney, NSW, Australia Bachelor of Science in Kinesiology - Michigan State University, East Lansing, Michigan Technical Proficiencies: Microsoft Office Applications, G-Suite, iContact Pro, Constant Contact, MailChimp, Oracle NetSuite, Salesforce, Marketo, Cvent, Nielsen, IRI, SPINS, Thingamajig, Basecamp, Trello, Slack, Hootsuite, Social Media platforms, Google Ads Search and Display certifications (PPC, ODA, Video, and Gmail)

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