CARMO BERNARDI CAPARELLI

Mail to: adgwi7@r.postjobfree.com

(11-983**-****

www.linkedin.com/in/carmo-caparelli-455a6746

SÃO PAULO – SP

MARRIED

CAREER OBJECTIVE: COO (Chief Operational Officer) CEO (Chief Executive Officer)

SUMMARY OF QUALIFICATIONS

Over 20 years of experience in senior management positions, taking part in administrative boards, and being responsible for the implementation of the strategies defined, in the commercial, logistics and industrial areas.

Worked at companies from different industry segments from CPG to plastic resins. Develop projects as consultant in retail and distribution of consumer goods and raw materials with national presence.

Responsible for M&A projects in the retail, and industrial segments. Experience as Team Leader in projects involving different people skill, SAP implementation, achieving the results through mentoring and coaching processes. Different international experiences at Electronics Industry (consumption), Retail (visiting companies and taking part in fairs in the United States), Canton Fair, and SAP Forum. PROFESSIONAL ACTIVITIES

NETHUB B2B – From 05/2016 present

Consultant company that help achieve sustainable and organic growth by putting customers at the center of your company’s strategy. The Marketing and Sales approach test every element of your customers’ experience, delivering optimal interactions at every touchpoint. Projects include Innovations and digital transformation.

From the back office and research lab to the factory floor and across the entire supply chain, helping to develop an unconstrained, end-to-end program to transform the operations. The company ensures that clients focus on the opportunities that maximize competitive advantage and strengthen the connection between operations and strategy. Business Partner

Responsible for the Strategy and business development.

Implement projects related with supply chain challenges, from production to distribution.

Develop solutions in sales and stores operations.

Information Technology, digital and E- commerce. RIMO S/A – From 01/2015 to 03/2016

National company of production and distribution of media (CDs, DVDs, Games) with an annual turnover of R$ 400 million, with more than 850 employees divided into São Paulo and Manaus. COO (Chief Operations Officer)

Member of the company’s Administration Board

Responsible for the business distribution in the music, video and game industries (Sony Music, Disney, WB) reducing the logistics costs in 12%.

Manager of the company's supply chain with negotiations involving more than R$150 MM and 250 direct employees.

Responsible for upgrading the ERP (SAP) 6.0, allowing an integration of all the company’s operations resulting in a reduction of 30% in operational costs. VIDEOLAR S/A – From 01/2000 to 01/2015

National company with 1300 direct employees, and a turnover of R$ 2.5 billion with its 4 units in Manaus-AM and its head office in Barueri-SP. It has 3 different business units in the segments of entertainment, plastic injection, production of plastic resin films (PS and PP) and production of polystyrene (HIPS and GPPS).

COO (Chief Operations Officer)

Member of the company’s Administration Board

Stake in the purchase of the company INNOVA S/A, producer of polystyrene resin and styrene monomer in Triunfo-RS in 2013. With this purchase, Videolar became the polystyrene market leader in Brazil. The incorporation process by Videolar ended in June of 2015.

Project leader, Matrix Management of Expenses that aimed to reduce in 30% the operational expenses in 2014, which was exceeded by more than 20% of the target.

Coordination and startup of BOPP (plastic films) factory with nearly 500 employees on a project of more than U$ 250.000.000,00, achieving the proposed budget.

Responsible for the purchase of the rival Microservice, in the entertainment segment, becoming the leader in the Brazilian market and founding the new company, AMZ Midia Industrial S/A that belongs to Videolar S/A.

Responsible for the operational license for CDs, DVDs and BDs of Brazil and Games for the Hollywood studios (FOX, Warner, Paramount, Sony Pictures, Disney). It is included in these operations the replication, storage, processing and distribution of these products to the Brazilian retail, with an annual distribution of 60 MM of units in more than 20,000 outlets, totalizing an annual turnover of R$ 450 MM / year.

Responsible for the Business Unity of CDRs, DVDRs and USB Flash Drives, being the leader in the Brazilian market of data storage, presenting a raise of 22% in the turnover. Negotiations with the greatest wholesalers and retailers of Brazil such as: LASA, Saraiva, WalMart, Carrefour, Pão de Açúcar and Martins Wholesaler, achieving the annual turnover of R$ 320 MM in 2010.

Responsible for the virtual store Videolar.com and Somlivre.com specialized in entertainment product sales, such as CDs, DVDs, BDs and other electronic categories, with an annual turnover of R$80 MM in 2005 making the company the segment’s leader.

Responsible for the SAP implementation, allowing the integration of all the company operations, in a single management environment, making possible a reduction of about 20% of the operational costs and allowing the company’s growth.

Management of 1,100 employees placed in the factory and in the distribution center in Manaus/AM and in the head office in São Paulo/SP.

MARTINS Group – UBERLÂNDIA/MG – From 08/1989 to 12/1999 The Martins Group is formed by the greatest wholesalers distributors in Latin American, with sales of nearly R$ 1.4 billion and more than 5,000 employees. The group has a financial arm, Tribanco Bank, which supports the commercial operations of its suppliers and clients, and a retail arm, which today is called Smart with more than 800 associated stores and support services to clients, like the “Universidade Martins do Varejo”. APOIO CLUBE DE COMPRAS S/A – From 01/1999 to 12/1999 A company in the segment of wholesale and retail of Martins Group, acquired from Apoio S/A of Belo Horizonte with 3 stores in Brazil at Belo Horizonte, São Paulo and São José dos Campos. Turnover estimated of R$ 180 million, with more than 450 employees. Commercial Division Manager

Responsible for the purchase, sales and logistics management of the “cash & carry”

(wholesale and retail) segment, with an annual turnover of R$ 120 MM including 3 stores located in Belo Horizonte/MG, São Paulo/SP and São José dos Campos/SP, with more than 150,000 clients of different retail channels.

An increase of 18% in the company’s profitability, it is a consequence of the review of the Margins Plan, Variety of Products and Business Plans developed directly with the main suppliers.

Management of the “Database Marketing” Project and Category Management, presenting a increase of 10% in the average amount of sales per client.

Stake in the purchase project of Apoio by Martins, taking part in the due diligence and structuring the whole team that led the process of management change. EMPÓRIO DA GENTE (MARTINS ATACADISTA) – From 01/1998 to 12/1998 A company from Martins Group that works in the segment of convenience stores. The project generated the creation of Smart Supermarkets, a chain of retail stores, which has 800 stores all over the national territory.

Operations Manager

Responsible for the Purchase, Supplies and Logistics Department for Empório da Gente Stores, that has 5 stores, 4 in Uberlândia/MG and 1 in Goiânia/GO, with an annual turnover of R$ 20 MM.

Development and implementation of the Categories Management Project in the retail chain, increasing the profitability in more than 25% per year.

Implementation of different actions of Marketing and Promotions mobilizing more than R$ 2 MM per year in 1998.

MARTINS COMÉRCIO E SERVIÇOS DE DISTRIBUIÇÃO S/A – From 08/1989 to 12/1997 A company from Martins Group that works in the wholesale area, distributing segment, responsible for the distribution of more than 20,000 SKUs, through national territory. It serves the food, electronics, pharmaceutical and construction material retails. Marketing Manager – From 11/92 to 01/98

Market Analyst – From 08/89 to 11/92

Responsible for the Wholesale Martins Marketing Department, with an annual turnover of R$ 1.5 billion, 4,000 sales representatives and 140,000 clients in different market segments (1989).

Implementation of “Taylor Made” Programs for different sales teams, searching for motivation and specific trainings supporting the achievement of goals and sales targets.

Preparation, implementation, management and control of Business Plans involving the greatest suppliers / national industries, retailers and distributors, resulting in increased sales and a greater market share.

Implementation of the Categories Management of products, reviewing and reducing the mixing of products in nearly 15% with a consequent sales raising of the order of 18% and the profitability raising of the order of 4% in 1997 and 1998. EDUCATION AND PROFESSIONAL QUALIFICATIONS

Strategy – Planning and Implementation – INSPER - 2016 Matrix Management of Expenses - FALCONI CONSULTORIA DE RESULTADOS – 2013 Leadership & Coaching – FUNDAÇÃO DOM CABRAL - 2005 MB – Business Management – FUNDAÇÃO GETULIO VARGAS - 2002 Higher Education in Business Administration – FEDERAL UNIVERSITY OF UBERLÂNDIA - 1993

Fluent in English

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