Evan Rodenberg

Work Experience

****-**** *****-***** / ******* of Los Gatos

Finance Manager / Sales Manager and brand ambassador for the prestigious Rolls-Royce and Bentley brands. Networking and prospecting with high net-worth individuals while finding creative solutions to their next luxury automotive purchase. Partnered with Crypto Driven, a web based solution for purchasing and renting luxury vehicles with various cryptocurrencies.

2014-2017 Account Executive, Northern California, Ally Bank, Dealer Products and Services

Managed a 10 million dollar per year territory consisting of more than 40 dealerships in the western half of Northern California. As an income development specialist, I directly impacted the profitability of my 40+ stores through ongoing F&I / Sales training, Compliance review, Reinsurance consulting, Leadership development training, Recruiting and pay plan development. My average F&I profit per retail deal increase year over year in my stores by $429. I achieved 102% of my yearly quota in 2014 and I finished at 104% of quota for 2015.

2013-2014 Automotive Digital Marketing Specialist, Bay Area News Group, San Jose CA

Provided a value and results based digital marketing service to Auto Dealerships in the Bay Area. Specializing in SEO/SEM solutions, email marketing, social media management and digital display advertising that help my accounts capture more loyal customers, boost sales / service retention and improve their bottom line ROI.

2006-2013 Sales and Management, Retail Automotive experience

Grew BMW, Mercedes and Volvo sales between 13% - 19% year over year while General Sales Manager at Courtesy Motors in Chico, CA

Excelled and very much enjoyed conducting ongoing training for salespeople. Created my own curriculum with a focus on product knowledge and Socratic selling skills.

One of my core strengths was negotiating with clients and submitting all structures to various financial institutions, forging strong relationships with buyers and facilitating the funding of deals.

While I was Pre-Owned Director at Anderson Honda in Palo Alto, CA I increased our SRP and VDP clicks by partnering with Autotrader and Cars.com to maximize ROI in the used car department.

Increased pre-owned vehicle sales by 17% year over year during my time there.

Managed over 1.3 Million dollars in automotive assets and increased our sales turn rate by 19% year over year thus drastically lowering our flooring expenses and increasing our profitability.

While at Courtesy Chevrolet in San Jose, CA I Managed all digital advertising and social media of the dealership and grew our Facebook page to over 4,000 likes which in turn greatly raised our community awareness and brought customers into the store from untapped geographic locations. Also created performance and budgetary reports for upper management as well as regular ROI analysis and recommendations through weekly presentations.

While with Stevens Creek and Mountain View BMW I sold cars through the internet sales department and averaged 9.5 car sales per month while I was there and was consistently in the top 15% of all client advisors while maintaining a 98.7% Customer Satisfaction Score.

In my best month I sold 22 cars and produced $59,800 in gross profit for the dealership.

Education

•B.A. in Business Administration from Point Loma Nazarene University, San Diego CA 2006

•High School Diploma from Valley Christian High School, San Jose CA 2002

Written Reference

“Evan was one of my employees at a BMW dealership that I managed.

Evan is the type of employee that you wish came around a lot more often. He was always on time and followed direction extremely well. He interacted with customers and other employees with professionalism and compassion. He would take on assignments without supervision and complete them over and above expectations. He was a pleasure to work with. I wish I were writing you this email and he was considering working with me again. As far as Evan handling a fast-paced environment with pressure, I believe he actually excels in this situation. Evan did not have any subordinates while he worked for me, however I am confident he would have handled them with the proper motivation and fairness to get the most out of them, while keeping them a happy staff. One of Evan's strong points was how he handled clients. He put them first, found out their needs and wants, and made sure they felt as if they were the only client the company had. Evan was handling our fleet accounts and he grew the department while he was there by approximately 15 percent.

In closing, Evan is one of those people you'd be proud to call your son. He is conscientious, polite, considerate, and has a genuine character about him that is contagious. He is a quality individual, and you would be hard pressed to find a better candidate. If you have any further questions, feel free to call.”

Lee Cressio

Sales Manager

408-***-****

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