Ian Caramanzana

Las Vegas, NV *****

Phone: 702-***-**** Email: adgwc4@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/ian-caramanzana-6a809a14a/

Content Strategist - Content Marketer- Content Writer - Copywriter - Technical Writer, Software/Hardware Documentation

Online Portfolio

An accomplished and business savvy professional with robust experience acquired over the years in delivering optimal results & business value in high-growth environments and establishing key relationships with business segments globally. Designs and establishes style guidelines and standards for texts and illustrations to advance business objectives. Writes technical documents in compliance with the company's established standards and guidelines. Exceptional communication, presentation & interpersonal skills with proficiency at grasping new concepts quickly and utilizing the same in a productive manner.

~ Developed longform pieces of B2B Thought Leadership that led to a strategic investment ~

~ Writing exhibited excellent written and verbal communication skills ~

Skill Areas: Content Strategy and Planning Content Writing System Administrator Documentation Thought Leadership Developer Documentation Social Media Strategy Project Management Web Content Management Leadership Process Improvement Team Management Communications Systems Analysis Client Relationship Management White Papers Case Studies Training & Educational Documentation

PROFESSIONAL EXPERIENCE

Content Marketer - NS8 (Las Vegas – Remote) (Jun 2020 – Sep 2020)

Create major pieces of longform B2B Thought Leadership including product case studies, ebooks, guides, reports, and more

Champion the repurposing of existing content into shareable bite-sized pieces for social sharing and beyond

Conduct research to support the development of content strategies for B2B/enterprise/SaaS, including interviewing colleagues in Product, Sales, and Strategy.

Manage, write, publish, and edit Support and blog content in ReadMe and Contentful

Adhere to AP style, and as an editor, ensure that all content follows style guidelines

Create and manage Slab documents including internal style guidelines

Use Asana to manage a content calendar for multiple teams

Content Strategist / RevUnit (Las Vegas – Remote) (Oct 2019 - Jun 2020)

Conduct research to support the development of B2B/enterprise/SaaS content strategies, including interviewing stakeholders, analyzing existing content and ecosystems

Create data-driven strategies that guide content-related activities and decisions establishes content frameworks and develops key metrics for success

Collaborate with other team members and peers to create, publish, and distribute useful content while maintaining quality standards for large enterprise clients

Repurposes of content for social channels

Conducts persona development and research

Regularly monitor content performance to assess progress against key metrics

Identify untapped opportunities, and communicate key updates to priority stakeholders.

Jr. Strategist / RevUnit (Las Vegas – Remote) (Apr 2017 - Oct 2019)

Provide the data & insights, education & training, and subject matter expertise that equipped the rest of the organization with the tools and knowledge for understanding business initiatives

Work within cross-functional teams with members from Product, Design, and Technology to brainstorm and create beautiful, efficient solutions for companies such as Wal-Mart, J.B. Hunt, Tyson, Simmons, H-E-B, and more

Through extensive research, help enterprises accelerate digital transformation efforts by recognizing overlooked opportunities or providing valuable insights to make big decisions,

Develop and teach a curriculum that highlights Strategy and digital transformation efforts.

Freelance Writer / Las Vegas Weekly (Las Vegas) (Oct 2010 - May 2017)

Contribute articles on a wide variety of topics in Arts & Entertainment, Culture, Nightlife, News, and more,

Perform research on different topics

Uncover newsworthy stories

Create a growing list of ideas for story pitches.

Marketing Consultant and Social Media Planner / Teamvvork (Las Vegas) (Dec 2014 - April 2017)

Develop, plan, and execute social media strategies (with defined KPIs) for companies and brands in a wide variety of industries such as pharmaceuticals, tech startups, and Food & Beverage. Marquee clients include bmiSMART, Doordash and Stacked Hospitality

Perform administrative duties such as mapping out workflows, timelines, budgets and assets M

Managed paid social and search accounts, while brainstorming ways to strengthen organic social opportunities

Using a fantastic culture as the basis; Helped found company core values in a Start With Why session.

Assistant Editor/ Vegas Seven (Las Vegas) (Jan 2014 - Jun 2014)

Collaborate with the editor-in-chief to research and plan new articles,

Play the role of Project Manager for themed features from conception to execution,

Commission freelancers

Play the role of liaison with team members (e.g. writers, reporters and photographers)

Provide regular feedback to freelancers and internal writers

Copyedit entire issues on a weekly basis

Contribute articles in News, Arts & Entertainment, Nightlife and Dining sections on a weekly basis

PROFESSIONAL DEVELOPMENT & CREDENTIALS

Bachelor of Arts

University of Nevada, Las Vegas

Technical Skills:

SEO * UI/UX * HTML * Google Docs * Google Sheets * Google Analytics * SharePoint * API Documentation * JIRA * Auth0 * VMWare * Adobe Suite * MS Office * PowerPoint * Confluence * Excel * WordPress * Photoshop * Adobe Acroba* Wiki * Blogging * Content Marketing * ADA Compliance * B2B * Big Data * Data Warehousing * Page Design * Wireframes * Product Branding * Copywriting * Copyediting * Digital Strategy * Automated Testing * Organic Social * Paid Social * Agile Methodologies * Storyboards Relational Database * Thought Leadership * Pivot Tables * Charts & Graphs * Release Notes * Tech Briefs * AutoCAD * AP Style * AI

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