Justin Odom

*** ******* ****** • St. Petersburg, FL 33701 • 858-***-**** • adgvx2@r.postjobfree.com • justinodom.com SUMMARY

Experienced digital marketing and sales professional that embraces problem-solving through innovation. Proven creative leader, obsessed with marketing, sales, design, and data to drive organizations to reach their greatest success.

EXPERIENCE

PAPERLESS ADVERTISING, LLC. St. Petersburg, FL

Digital Marketing Manager February 2019 - Present

• Directed marketing & sales strategy, including; branding, web design, content creation, e-commerce, SEO, SEM, paid search, SMS, email marketing, social media, lead generation sales automation.

• Continually raising the bar on the development of compelling, data-driven storytelling with a customer focus.

• Developed and implemented account based marketing strategies, account research, identifying target personas, tracking and producing accurate reporting for operational stakeholders.

• Work cross-functionally with marketing and training teams, product, sales, insights and analysts, legal, and PR to deliver accurate positioning of products and solutions.

• Increased conversions by the developing and executing multivariate campaigns across all channels.

• Managed and created budgeting plan for over $5,000,000 in digital ad spend. MARKETOPIA Clearwater, FL

Digital Marketing Manager February 2018 - February 2019

• Lead digital marketing initiatives through lead-generation/nurture/conversion campaigns, webinars, social media, website management, search engine marketing, and paid traffic.

• Decreased client B2B cost per lead by 42% while increasing client retention and customer experience.

• Understanding of brand marketing plans to integrate with the brand team in a continuous effort to meet objectives.

• Managed and optimized digital spend & budgeting across all paid traffic platforms.

• Responsible for KPI identification and goals, requirements gathering, test execution, and measuring successes.

• Identified customer needs, completed market research, and market trends with competitive landscapes.

• Created monthly reporting to help identify and display performance metrics to stakeholders. VISION MARKETING INTERNATIONAL, INC. Houston, TX

Marketing Manager July 2015 - September 2017

• In charge of marketing operations including; content creation, ad creative, and managing social media posts.

• Demonstrated ability to think strategically, communicate clearly, and execute complex programs at scale.

• Executed annual marketing plan and budgets as well as analyzing ROAS of media outlets and tracking.

• Implemented testing process including hypothesis setting, KPI selection, strategy execution, and success measuring.

• Developed learning management system resulting in over $250,000 of recurring monthly revenue with a minimum retention rate of four months.

• Design and execute tests, collecting and analyzing data, identifying trends and sharing insights to generate new opportunities for the business in paid search.

CHOICE COUPONS, INC. Atlanta, GA

Marketing Manager August 2012 - July 2015

• Supported with administrative tasks, including scheduling and creation of presentations and marketing budget.

• Responsible for the design direction of all marketing & sales collateral.

• Provide thought leadership to identify trends and implement best practices for marketing, including analytics, SEM/ SEO, email marketing, social media marketing, content amplification, and digital experiences.

• Responsible for over 7% increase in gross company revenue by creating and cross-selling additional products and services to existing the client base.

• Increased lead conversions for client direct mail advertising efforts; 33% on average. THE OMG, LLC Atlanta, GA

Graphic Designer June 2009 - August 2012

• Executed design solutions that facilitate scalability, and drive design requirements by customer-focused solutions.

• Work with art directors and staff members from sales and marketing to conceptualize and produce creative solutions that meet business requirements.

• Uphold graphic standards and help to increase efficiency within the production team.

• Assessed design needs to write, edit, produce and manage distribution of internal and external marketing collateral.

• Understanding of performance data; metric tests, research studies, to steer the direction of future creative designs.

• Develop marketing strategies for projects including campaigns, new product launches and promotion of existing products.

SNAPFINGER, LLC. Atlanta, GA

Graphic Designer March 2008 - June 2009

• Designed graphics for live content production, marketing campaigns, and sales materials.

• Elevated the brand through consistent storytelling and visual communication.

• Managed content and graphics in marketing deliverables from project inception to project delivery.

• Responsible for design of website, point of purchase displays, and in-store promotions for clients.

• Conformed to brand guidelines to create compelling marketing materials and a consistent look and feel in the market.

• Communicate designs via wireframes, prototypes, guidelines, specifications, presentations, and discussions. EDUCATION

Gainesville State College Gainesville, GA

Bachelors of Communication August 2009

• Minor: Marketing

SKILLS AND INTERESTS

• Leadership, Organizational Agility, Thought Leadership, Account Based Marketing, Digital Marketing, Sales Strategy, Brand Positioning, Graphic Design, Content Marketing, Performance Metrics, Lead Generation, Lead Nurturing, Email Marketing, Automation, Customer Experience, Multivariate Testing, Project Management, SEO & SEM, B2B & B2C, Mobile Marketing, Video Production, HTML, CSS

• MS Office, Adobe CS, Amazon Web Services, Salesforce, Tableau, Bullhorn, Marketo, Hubspot, Jira, Agile Methodology, Hootsuite, Facebook & Instagram Ads, Google Adwords, Google Analytics, WordPress, Shopify

• In my personal life, I enjoy traveling, wonderful food, creating art, and spending time with family and friends.

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