Marketing Sales
Resume:
Thaddeus Pinckney
SCHENECTADY, NY 12308
**********@*****.***
SUMMARY
Energetic, goal oriented professional with broad-based experience in sales, management, nonprofit development, marketing, and public relations. Career goals include leveraging current private sector marketing expertise to assist an organization’s or business’s abilities to increase sales of existing products and new innovative product offerings.
MARKETING, COMMUNICATIONS, AND PUBLIC RELATIONS PROJECTS
Church Lay Leadership and Development United Methodist Church, Rotterdam, NY (2013-Present) Coordinated community outreach programs for the strong development and nurturing of making disciples for the transformation of the world. Engaged in church related activities to showcase United Methodist programs.
NJ Jazz (NJ’s All-Natural Blueberry Beverage), Rutgers University- NJ Dept. of Agriculture, New Brunswick, NJ (1999-2000) Responsible for the formulation and promotion of America’s first 100% All-Natural Blueberry Iced Tea Flavored Beverage. Through cooperation with Southern Jersey farmers this beverage utilized blueberries that would ordinarily be disposed and incorporated them into a beverage full of anti-oxidants . Public relations efforts successfully garnered sales and drew direct competition to Japan’s blueberry beverage products.
“Eating Healthy Is Great” PBS Food Educational Spots, WMHT PBS Kids Programming, Albany, N.Y. (12/07- 12/09) Appeared as The Muffin Man, an on-air personality, encouraging children throughout the Western, MA, Albany, NY Capital Region, and Vermont regions to eat healthy foods. Televised segments appeared as unique food questions and answers during the show “Between The Lions” on PBS stations as part of a public broadcasting development campaign. This PBS development campaign served to increase station membership numbers, individual telephone contributions, and private school donors for future stewardship campaigns.
SUNY-Albany Dining Hall Marketing Coordinator, Chartwells, Albany, N.Y. (1/01 – 5/01) Showed creativity and the ability to work well with food service managers by creating communications and marketing pieces for all campus University At Albany dining halls. Successfully collected feedback from SUNY-Albany students to improve the nutritional quality of food offered in dining halls.
Marketing Coordinator, Bestfoods Baking Co. (Freihoffer’s), Albany, N.Y. (9/00 – 12/01) Assisting with the marketing and overall management of the launching and development of new products for the Albany Marketing Region. Revised lemon-filled cupcake formulations to solve oil-water separation issues. problems in retail locations. ( N.E., PN, NY, and NJ)
Rutgers University Youth Farmstand Project Manager and Site Supervisor, Plainfield, NJ Youth Farmstand (5/96-8/96 and 5/97-8/97) Through the Rutgers University Nutritional Science Department, managed rapid changes by supervising over twelve high school students in the maintenance and sale of produce to urban and impoverished NJ neighborhoods. Supervised program from the harvesting of fruits and vegetables and fruits, to the production of produce bins and signage, to community, government, and local business outreach and support, to nutrition lessons and entrepreneurial mentorship.
PROFESSIONAL AND TEACHING EXPERIENCE
The Pepsi-Cola Bottling Group (PBG) 1999– 2001
Beverage Development Associate, Piscataway, NJ
The Pepsi Bottling Group, Inc. (PBG) is the world's largest manufacturer, seller, and distributor of Pepsi-Cola beverages. Separated from its parent company Pepsico, it accounts for 55 percent of Pepsi-Cola beverages sold in the United States and 32 percent worldwide. The company delivers its products directly to stores without using wholesalers or other middlemen. In addition to its extensive production and distribution facilities, PBG leases and operates about 20,000 vehicles and owns more than 1.1 million soft drink dispensing and vending machines. A Distribution Service Manager assistant ensures that the product is produced according to company standards and meets both external and internal requirements. Responsibilities also include distributing product to retail establishments and businesses according to customer expectations.
Accomplishments and Initiatives:
Arranged the promotion and delivery of Fountain and 2-L Bottle Sales in Central New Jersey areas.
Monitored the performance of the quality management system and produced data and reports on performance, measured against set indicators.
Helped increased efficiency and shorten fill times by replacing all grease-fitting on all 2-liter fillers.
Consulted with forklift operators to decrease product loss and palletizing mistakes
University At Albany-SUNY (State University Of New York) School Of Business 1999 – 2002
Proctor/ Graduate Assistant, Albany, NY
Located in the state capital of New York, the University at Albany is an internationally recognized public research institution that brings "The World Within Reach" to nearly 18,000 students at the graduate and undergraduate levels. The School of Business, offering award-winning degrees, is a part of this tradition, being recognized by The Princeton Review as the top business school for women. Graduate Assistants in the School of Business are responsible for proctoring all exams for assigned professors, as well as organizing and completing lecture and class slides and handouts, conducting student office hours, and creating decorum in lecture hall centers.
Accomplishments and Initiatives:
Proctored all lecture hall exams for 3 Marketing 310 Principles Classes each semester
Performed lecturing responsibilities for 10% of School Of Business Marketing Classes
Conducted office hours and mentoring classes for all marketing undergraduates
Homestead Mortgage Corporation 2002-2004
Loan Officer, Albany, NY
Homestead Funding Corp. is a multi-state licensed mortgage banker with branches located in New York, Massachusetts, Connecticut and Virginia. Loan officers are charged with ensuring a smooth process from initial pre-qualification and mortgage evaluation to the closing of a mortgage loan. Additionally, a loan officer maintains contact with customers to keep apprised of their ever-changing goals to further service home financing needs.
Accomplishments and Initiatives:
Responsible for conducting alternative credit refinancing and new house purchases in 13 different states
Winner of Alternative Finance Sales Competition to top over $30 million in new loans each month (2003)
GTM Payroll Services 2004– 2006
West Coast Sales Manager, Albany, NY
GTM Payroll Services is the most established household payroll and nanny tax service provider in the U.S. It serves thousands of clients nationwide, processing over $1 billion a year in payroll. West Coast Sales Manager responsibilities include promoting GTM’s Easypay Payroll service to nannies, families, nanny agencies, and household employment firms throughout US western regions. This position also includes consulting with clients to find the best feasible financial and tax plans for their respective household employment circumstances.
Accomplishments and Initiatives:
Key senior team player focusing on increasing sales by partnering with hundreds of nanny agencies
Developed sales plans and strategies for reaching high-income clients in large metropolis cities nationwide
Assisted in marketing efforts to NY Capital Area businesses for the intro of new business payroll products
Hudson Energy Services 2006 – 2010
Wholesale Energy Sales Manager, Suffern, NY
Hudson Energy is a strong, established retail provider of electricity and natural gas, and has been serving commercial and residential customers since 2002. It is approved by the New York State Public Service Commission and local utility companies. As the Wholesale Energy Sales Manager for NY State, responsibilities include providing necessary capabilities to sales agents to enroll members with Hudson Energy’s electricity and gas services. Additional responsibilities include contacting nonprofits, businesses, and organizations to allow them to sign up their establishments and members with Hudson Energy Services.
Accomplishments and Initiatives:
Responsible for direction and guidance to over 25 outside business and residential energy sales agents
Maximized program involvement to include over 120 nonprofit organizations
Managed dissemination of marketing materials to all households in Upstate NY’s largest counties
Holiday Inn-Albany Wolf Road 2008 – 2010
Night Auditor, Albany, NY
The Holiday Inn Albany is Upstate NY’s largest hotel and conference facility with over 365 rooms. It s is close to many corporations, is just 5 minutes from Albany International Airport,and is within driving distance of nearby shopping centers, restaurants, golf courses, and Saratoga Race Track-perfect for relaxing weekend New York getaways. The Night Auditor is directly responsible for the prompt, and efficient balancing of the day’s transactions of the entire hotel, including the Check in and checkout of guests, The night auditor is also responsible for the collection of monies for services rendered during a guest’s stay. The Night Auditor is responsible for the smooth operation of the front office, and for insuring that all standard operating procedures pertinent to the Front Office are followed.
Accomplishments and Initiatives:
Responsible for nightly front desk management, along with the coordination of gift shop activities.
Successfully managed front desk and hotel guests’ concerns during fire alarm inconsistencies.
Received numerous customer service awards from guests for going the extra mile.
PSI Examination Services 2008 – 2010
Test Administrator for NY Certification Exams, Albany, NY
For more than 50 years, privately-held PSI has been an industry-leading provider of employment and certification tests, evaluation programs, and assessment technology for corporations, state governments and professional associations. Administrators conduct exams using a computerized network system, and are responsible for conducting fingerprint processing using an electronic fingerprint scanning machine through L-1 Enrollment.
Accomplishments and Initiatives:
Responsible for office management, along with the administration of exams and fingerprinting services
Aided choreographing L-1 Enrollment’s first fingerprinting operation in NY State at Albany’s PSI facility
Consults with building management to ensure optimum test taking conditions for the PSI Albany
Facility
Supported East Regional Site Manager by travelling and serving as a substitute for absent proctors in
Binghamton, NY
Luvins Muffins/ The Muffin Man Gives (www.themuffinmangives.org) 2002– 2010
Director of Marketing and Operations, Schenectady NY
Luvins Muffins is the nation's largest internet provider of gift muffins. With an emphasis on helping others in need, Luvins Muffins sells product by forming relationships with nonprofit organizations across the nation. It’s a win-win situation. Luvins Muffins sells its products while donating 10%. “We Give Our Dough To Charity”, has been coined as a national slogan and a recognized mantra amongst nonprofits large and small.
Accomplishments and Initiatives:
Coordinated donor and gift giving campaigns with nonprofits through the sale of bakery products
Analyzed marketing conditions and develops short and long term strategies to maintain competitive advantages over competition to drive revenue growth and profitability.
Developed value added relationships with target and key customers to deliver paramount satisfaction.
Partnered with national marketing agencies to create new business growth and expand sales channels.
Fostered teamwork between all departments to ensure smooth communications and cooperation.
Generated new product definition & development from concept proposal to market release.
Created P&L projections to better target short-term and long-term plans and objectives.
Upham’s Corner Health Center 2010– 2011
Marketing Director
The Upham's Corner Health Center is one of eight Boston neighborhood health centers affiliated with Boston Medical Center. One outstanding advantage of this affiliation with the network is assurance that economics of scale are realized. Within the network, those aspects of care which most efficiently can be handled at the neighborhood level are provided, and conversely certain program components are handled centrally. The Upham's Corner Health Center is organized to provide comprehensive, personalized and continuous health services. The goal of the health center is to provide each patient with primary care in comfort and convenience.
Accomplishments and Initiatives:
Managed all marketing initiatives and projects for all medical departments: Medical Care, Pharmacy, Home Care, Nutrition, Behavioral Health and Social Services, Dental Services, and Health Education.
Coordinated outreach programs with the Boston Housing Authority to increase enrollment for Upham’s Corner Elder Service Plan (UESP)
Designed artwork and organized production for main billboard in Upham’s Corner, Dorchester, MA
Aligned with cable and video production agencies to create commercials, aired throughout South Boston.
Undertook appropriate procedures to obtain approval from CMS for marketing campaigns materials.
Generated patient referral programs to increase Home Care enrollment.
Organized community health fair, with over 1500 attendees and 60 MA health-related vendors.
Created turn-key presentations to various target audiences; donors, caregivers, hospital executives.
Developed a resource map of the service area, such as community based organizations, elder service agencies, elderly housing, food pantries, and churches.
Supervised and motivated a staff of two enrollment and registration staff.
Executed service branding and penetration strategies into health care programs and neighborhoods.
Identified underserved market segments for potential growth opportunities.
EDUCATION
University at Albany-SUNY (State University Of New York), Albany, NY
- MBA, Business w/ Marketing Concentration, 2001
- Ranked 2nd in the National Northwestern Mutual Life Sales Competition (2001)
- President, University At Albany (SUNY) American Marketing Association
-Revitalized AMA Chapter to win National Performance and Professional Development Award
Rutgers University-Cook College, New Brunswick, NJ
- B.S., Food Science & Nutrition w/ option in Food Chemistry, 1999
- Alpha Zeta Honors Fraternity
- National Institute Of Food Technologists Monitor (1995-1999)
SPECIAL HONORS
Rutgers University-Cook College, New Brunswick, NJ
First Undergraduate at Rutgers University to solely pursue a patent.
(Created the first beverage that changes flavors in your mouth, causing you to taste one flavor initially and another flavor in your aftertaste!)
REFERENCES
Professional and Personal References Available Upon Request
Critical Skills
Proven sales management, public relations, and brand marketing experience (10 years)
Nonprofit/Development Management (10 years)
Website Development Experience (10 years)
Business Development Expertise
Brand/Product Marketing Experience (10 years)
Media and Public Relations Experience (5 years)
Health Care Marketing Expertise
Proven capability to manage and summarize complex information
Excellent Presentation Skills
Strong conflict resolution abilities
Exceptional interpersonal, verbal, and written communication skills
Proven ability to lead cross-functional teams
Strong Analytical Skills
Experience developing relationships with key donors and partners
Deal Negotiation expertise
Project management experience
Interactive Marketing Experience (SEO,SEM, Social Networking, Viral)-7+ years
Focus Areas
Management and Analysis
Marketing / PR
Training
Community Outreach
Specialized Training
Professional Ethics
Project Management
Counseling
Core Strengths
Relationship-Building
Problem-Solving
Multitasking
Creative Thinker
Thoughtful Listener
Administrative Skills
MSOffice
Design Software (Photoshop, Illustrator)
HTML familiarity
Research
Technical Writing
Budget Support
Financial Management
Other
Dedication to ongoing professional development
Pro Bono
Provides marketing assistance to small internet business that helps small food companies promote their products nationally using social media groups and nonprofits.
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