Marketing Sales
Resume:
th
Street, Khy-e-Faisal-*,
D.H.A Phase 8,
Karachi.
75500.
D.O.B: 06/02/1991
adgv1u@r.postjobfree.com
HIBA FATIMA AHMED
SUMMARY A career oriented and goal driven strategic marketer with passion for market trend identification, strategic planning, problem solving, customer management and exploring a variety of dimensions in the field of marketing management. Seeking a position in a professional and challenging environment with opportunities for learning and career growth.
EDUCATION MBA, CARDIFF UNIVERSITY, UK
September, 2016
Major: Marketing
Received the AHSS Scholarship
Strategic Management, Financial Management, Consumer Behaviour, Marketing Research
BBA, INSTITUTE OF BUSINESS ADMINISTRATION, KARACHI January, 2014
Electives: Consumer Behaviour, Brand Management, Advertising, Global Marketing Management, Sales Management, Entrepreneurial Finance CERTIFICATION Sage50 Accountancy Software Certification Google Blue Belt Certification, 2018
WORK
HISTORY
Assistant Manager - Strategy and Planning, SYMMETRY DIGITAL December, 2017 – April, 2019
Responsible for development and execution of the digital media marketing strategies of MNC clients to meet marketing objectives.
Conducting trend analysis and social listening for the topics particular to the most relevant industries.
Development of campaign and learning reports.
Identifying opportunities and outlining plan of actions for the digital media space for prospective or existing clients.
Page 2 HIBA FATIMA AHMED
Marketing Executive, HOBO BY HUB (URBAN ASSOCIATES) April, 2017 – December, 2017
Responsible for planning and execution of the Eid, Fall and Winter marketing campaigns for the brand.
Coordination with media agency for the planning and execution of digital media strategy.
Development of marketing reports such as Competitor Analysis, Campaign Analysis and Customer Analysis etc.
Coordination with media and other brands for partnerships for brand strategy. Business Development Executive, IBEX GLOBAL
February 2014 – October, 2014
Worked directly with the management of departments within the company to create business proposal which earned the company a $3 million services' contract.
Assisted with the restructuring of the business proposals to enhance their marketability.
Partnered successfully with the marketing department to produce market research report about possible entry alternatives and feasibility. Intern, MAHVASH & JAHANGIR SIDDIQUI FOUNDATION
February, 2013 – March, 2013
Worked on the proposal of 100 per day project.
Assisted on the NICH project prepared a progress report post visit.
Prepared a report template for use for internal communications. Intern, BBCL ADVERTISING AGENCY
JUNE, 2012 – AUGUST, 2012
Developed key branding and positioning statements.
Developed logo design options for clients.
Developed an advertisement design for client.
Intern, CHEVRON PAKISTAN LTD.
JULY, 2011 – AUGUST, 2011
Developed computerized database for the company sales contracts and the policies.
Recorded the daily sales values of the company for each of their sites.
Developed a presentation analysing the daily, monthly and annual sales trends of the company and highlighting the potential of utilizing the technical tools to keep a record of the anomalies in trends for future forecasts. SOCIAL WORK Intern, SIUT
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SKILLS Problem Solving
Business Awareness
Teamwork
Communication Skills
Market Research
IT Skills
Creative Writing
REPORTS Dissertation (MBA)
Understanding culture and taste preferences; factors for international food chains to succeed cross-culturally: a study of the Chinese market. Case Study (BBA)
MeatOne: The dilemma of changing consumer buying behaviour and the challenge of choosing the right advertising strategy for communication of product attributes. Feasibility Study (BBA)
Conducted a market research to determine the area in Karachi with the most favourable demographical and demand factors for 14th Street Pizza’s new delivery outlet. REFERENCES Munira Zanzibarwala
Manager – Strategy and Planning
adgv1u@r.postjobfree.com
Naveed Ilyas
Director – Global Marketing and Business Development adgv1u@r.postjobfree.com
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