PRACHI KEDIA

Pleasanton, CA +1-440-***-**** adgu62@r.postjobfree.com LinkedIn: Prachi Kedia

Experienced Marketing and Communication Specialist with a diversified history of working in the IT, Banking and Consulting Industry for about 6 years. Skilled in Public Relations, Project Management, Media Relations, Corporate Communications, Social Media Management, Internal & External Communication, Event Management, Creative Writing, Website Management, Branding while proficient in MS Office and Photoshop. Strong media and communication professional with an MBA (Master of Business Administration) in Communication Management. C A R E E R P R O G R E S S I ON

PEARLS OF HOPE MEDICAL CLINIC- Communication Specialist, CA (Sept 2019-Now) o Social Media (Ideation & Execution of New Campaigns on Facebook, Google for Pearls of Hope Medical Clinic)

o Branding, Marketing & Communication (Ideation & Creation of flyers, collaboration with local business for flyers, pamphlets & visiting cards) o Accounting (Managing account through Quickbooks & Amazing Charts) ERSNT & YOUNG LLP - Senior Project Consultant, India (August 2018 - July 2019) o Client: State Governments (Karnataka & Gujarat)

o Investment Promotion & Ease of Doing Business (Investment tracking and monitoring through IEM data, industry consultation and coordination.) o Event Management (Coordination for B2G meetings with Hon’ble minister, top officials of State Govt. for events like Aero India 2019, ASEAN Meet 2019, etc.) o Market Research (Data Research for various assignments and Reports) o Policies and Reports, Content Creation (Policy formulation for Textile sector, External Branding includes Flyers, Speeches, Letters, Presentations) CHIRIPAL GROUP OF COMPANIES - Consultant, India (March 2017- June 2018) o Communications, Branding & PR Freelance consultant o Media Relations (local newspapers and PR events for various activities) o Branding, Marketing & Communication (Internal and External Branding, Recruitment Branding- Brand strategy for Shanti Asiatic Business School) o Events Co-ordination (Vendor Management, Media Management) BNY MELLON - Communication Specialist, India (Dec 2014 - Sept 2016) o Branding, Marketing & Communication (Internal and External Branding, Recruitment Branding and Marketing - content designing & rightful placement for internal & external branding & advertisements)

o Global Communication (Internal Portal Stories Publish - Optimum utilization of channels to reach employees locally and globally. Global communications initiatives like social/collaborative intranet roll out, etc.) o Employee Engagement (Monthly Events, Workshops, Engagement Activities - Editorial calendar, Strategic planning & implementation of employee engagement activities, annual gifts and vendor management)

o Internal Communication (Conferences, Town-halls, Websites, - press releases, newsletters, video scripts through Newsweaver- now Poppulo & Crownpeak) GEOMETRIC LIMITED - Management Associate, India (Apr 2013 - Nov 2014) o Internal Communication (Content creation and designing of our Internal e- magazine - Dot.Connect; Internal mails includes creative mailers supporting HR and Top Management news; Banners, Wallpapers, Internal Campaigns) o External Communication (Media Relations, Setting up Interviews with the Management, Opinion Articles, Pitch Notes, Press Releases - Includes connecting with other stakeholders, sending out press releases, touch base with the journalists, uploading press releases on various PR sites, etc) o Marketing Strategies (Ideation and Execution of Marketing Strategies: Flashmob across two locations along with uploading the videos on YouTube, a virtual identical FaceBook Page board, Fun@Work Testimonials of employees, etc.) o Social Media (Ideation & Execution of New Campaigns on Facebook, LinkedIn - posts for Motivational Monday, Toon Tuesday, Wow Wednesday, Throwback Thursday, Thank God Its Friday (TGIF), Content Management & Development) o Employee Engagement Programs (Quiz, Engagement Mails locally and globally, Different Activities which includes mailers and gifts for the winners) E D U C A T I ON

Symbiosis International

University

MBA in Communication

Management

(Major: Public Relations)

India (2013)

Gujarat University

Bachelor of Commerce

India (2011)

Animation Course - AAASP

Arena Animation, Certification

India (2011)

I N T E R N S H I P S

Edelman India Pvt. Ltd.

Consumer Practice Intern

(Apr'12 - Jun'12)

Centre For Environment And

Education (NGO)

Content & Website

Development

(Oct'11 - Nov'11)

M A J O R

A C H I E V EMENTS

o BNY Mellon - Delivers

Excellence Award & Take A

Bow Award

o Geometric Limited -

GeoChamp Of The Month

Award & Kudos Award

o Geometric Limited:

Marketing Strategy of

Flashmob (Youtube Links:

Pune Mumbai)

o Symbiosis International

University –Events

Coordinator for the annual

festival

o Gujarat University – Editor:

Prism Magazine

o Won Business Plan

Competition

o Won 2nd Prize in Case

Analysis Competition

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