Bhabani Shankar Mishra
Seasoned Sales Professional
+91-992**-***** bhabani-shankar-mishra-0007451b1
adgtvc@r.postjobfree.com live:.cid.47e612b48c98bec2 Executive Business Manager
Dynamic & Experienced Sales & Operation Management professional with 22 years of extensive sales experience working predominately in the Telecom / Consumer Durables industry leading & managing multi disciplined sales teams, selling products & solutions for communication. Proven sales track record delivering consistent results and accelerated sales growth through Branded Retail Channel / Distribution / B2C / sales networks and multi discipline sales teams. Results focused & Process driven with a strategic approach in driving sales results with a leadership style that is encouraging, supportive, engaging, communicative, influential and insightful, supported by proven core business disciplines working at all levels. Full accountability for P&L, leads business transformation processes through people increasing operational activity and results. Entrepreneurial, resourceful, successful, likes a challenge, determined to succeed.
Rich experience in Sales & Distribution, Channel Management, & B2B sales with key focus on top line profitability; effectively managed business operations with focus on bottom-line performance through team management within diverse sectors.
I consistently innovate programs whose results dramatically elevate sales. My specialty in motivating large distributed teams to produce compelling analytics that improve sales for B2B, B2C and direct marketing. I create market segmentation solutions that indentify valuable marriages of products and customers, enabling the sales engine to deliver profitable selling strategies. The proof of my success is in rapid advancement of sales, statistically tied to the marketing initiatives I investigated, tested and enacted. I am very well versed with the niche of markets, Throughout my career I have managed verity of markets starting from metropolitan urban markets to deep rural markets of Maharashtra and UP. Can do Attitude which successfully leads in connecting dots with both internal and external leaders for business development, communication and joint process improvement, work on any idea or products from the inception till the maturity.
Core Competencies
Business operations Negotiation
Branding and Promotion
New Business Development
Change Management
Market Development
Coaching and mentoring
Performance improvements
Competitor Evolution
Planning
Compliance
Processes
Conflict Handling
Profit & Loss
Cost Management
Requirement Mapping
Go To Market (GTM)
Solution selling
Goal Setting
Strategic
Liaison
Team Building and Leadership
Market Research
Team development
Career Trajectory
Vodafone Idea Ltd June 2008 to Present
Profiles Managed
Distribution Manager – Nashik Zone
Sole responsible for managing Sales and distribution for the one of the largest Zone of Maharashtra.. My key responsibility is to ensure overall zonal operations is managed effectively ensuring continuous growth in customer and revenue market share through overall distribution, timely network investment, seamless customer delivery and managing cost spend to improve the zonal efficiencies.
Streamlining distribution process to facilitate GSM products penetration till the last corner of the assigned geography.
Managing all the channels such as Retail and channel sales team for prepaid and data business,
Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
Improved brand awareness by monitoring all marketing campaigns and fostering customer acquisitions and revenue growth.
Supervised creation of exciting branding & displays to catch the eyes of customers.
Improved brand awareness by monitoring all marketing campaigns and fostering customer acquisitions and revenue growth.
To improve quality of acquisitions by increasing subscriber longevity and enhanced revenue.
Streamlining the process of activation and documentation as per the guidelines of DoT.
Exchange competitor’s information with marketing team and help them to design counter strategies.
Collaborate with technical team for network requirement/failures.
Liaison with finance for invoices, budgets and other allocations.
Liaison with HR, including strategic workforce planning, goal cascading, performance management, staffing and benefits. Project Ashwamedha– Creating awareness and the availability of product in deep rural and low populated areas is the most challenging task. I took an initiative and asked team to create a “Hatt Calendar”. Collaborated with the local Panchyat and secured affixed place for us and managed distributor to deploy a Canopy in these weekly Bazars and liaison with marketing team for local promotions. We offered our products and services from these place also resolve the complaints, and This entire exercise resulted in deep penetration of products and created awareness and as an outcome we not only gained 60% market share also eliminated the competition. The management was pleased with this activity and replicated in the circle. Area Sales Manager - Postpaid, Pune & Nashik – June 2008 to Sep 2015
Introduced and launched the concept of DSA / TSA & LTSA for focused sales on Pre2post migrations and MNP acquisitions. LTSA of Pune was a benchmark in itself & the model was replicated PAN India basis.
Set and achieve the targets within the prescribed budgets while making decisions on Product-Mix, Pricing, and Promotion, etc.
Monitor competitor’s strategy to build counter strategies to increase the market share of the company by assessing the marketing opportunities & target markets as well as the potential customers.
Focus Area Identification & Correction Plan.
Manage large and small TDSA and customer touch points (My Idea stores)
Steered inter-departmental coordination with Planning, CSD.
Enhancing and ensuring channel partner ROI and productivity.
Define the strategies for sale of premium numbers.
Manage the cost of acquisition.
Responsible for process automation for activation and collections.
Collaborate with marketing for product segmentation/configuration/communication. Achievements –
Awarded 3 times Zonathon in Nashik zone (OND 18, AMJ 19 & JFM 20) which is a prestigious award in VIL based on achievement of multiple KPI’s.
Topped Circle in January 20 for the Programme “Ul Cha Raja” a programme aimed at converting Non UL Base to UL base
Awarded with MD’s Trophy for best ASM – PAN India level (Smart Warrior Contest” in 2012) Reliance Communications Limited. - Allahabad March 2007 to May 2008 Customer Service Lead
Responsible for the development and performance of all sales activities in assigned geography. Directs a sales and service team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values. Establishes plans and strategies to expand the customer base.
Responsible for customer care, retention & billing / collections for postpaid subscribers
Ensured consistent smooth operation of all touch points (RW / RCO) customer care.
Developed customer contact programs at several towns in the territory and WWE’s
HNI churn management and reduction in value churn
Spotting and appointing channel partners
Training and developing off role employees
BHARTI AIRTEL LIMITED - Kanpur / Allahabad (UP) March 2004 to March 2007 Territory Sales Manager
Commenced my telecom career as a territory sales manager and launched the post-paid vertical in Kanpur City. This successful launch awarded me vertical growth and promoted as Zonal Post-paid Operation Manager.
Main KRA’s involved looking after GSM Post-paid business for Kanpur and Allahabad City with the frontline execution and responsibilities such as post thru retail and channel sales.
Lead Generation/nurturing, Managing and creating Sales funnel
Preparing and delivering corporate presentations
New initiatives to drive Revenue and footprint.
Team engagement.
Channel Management.
BPL LIMITED LTD - Lucknow (UP) May 1998 – March 2004 Senior Sales Executive
Commenced as a management trainee and grew through the ranks to senior sales executive.
Managed Sales of consumer durables through distributors & multi-brand retailers across geographies of Uttar Pradesh east markets
Organized and led road shows in various markets & tie ups with Finance Companies for easy financing & institutional sales of consumer durables
Designed & implemented trade schemes to ensure maximum shelf visibility of Brand at retail stores & counter share.
Awarded foreign tour for outstanding performance in entertainment electronics business group product category in Varanasi territory.
Successfully launched many products.
Handled the sales & marketing activities across the UP. This entailed planning the strategies after forecasting the trends based on the products in the market to analyze the sales, sales inputs & processing. Education
Qualification –
PGDBA in Sales & Marketing Xavier Institute of Management & Entrepreneurship Bangalore – 1998
B.E., Mechanical Engineering Manipal Institute of Technology Manipal - 1995 Course & Certification-
Six Sigma Project on Increasing Utilizations of Biometric Devices in Nashik Zone”
Strategy planning and execution.
Building personal power through influence- soft skill.
MS-Word, MS-PowerPoint, MS-Excel (Professional), Google Analytics, Windows and Internet Personnel Comments
I celebrate my birthday on 8th July (1974)
Love to enjoy weekends with my family and friends. Spending time with my 14 year old Kid while playing various indoor & outdoor games is always top in my bucket list.
Though I am not a frequent traveller but long drives and my eagerness to greet and meet with strangers allures me.
I am a multi lingual and fluent in English (Professional), Hindi & Oriya (Native).
I can work well in any area of Business development and the ability to pass my knowledge and skills on to others. Bhabani Shankar Mishra
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