Marketing Manager remote
Resume:
Christy Kenyon
Marketing Manager
/ / A T - A - G L A N C E
Data-driven marketing specialist with 25+ years results BtoB and BtoC Effective in corporate, non-profit and start-up environments Strategic planner and hands-on implementer
• Direct Marketing
• Digital Marketing
• Content Development
• Website Development
• Email Campaigns; A/B Testing
• Social Media
• Brand Strategy
• Public Relations
• Sales Enablement
• Event Planning & Tradeshows
/ / C O N T A C T
Mesa, AZ 85212
*******.******@*****.***
linkedin.com/in/ckenyon
/ / E D U C A T I O N
University of
California, Berkeley
Bachelor of Arts, History &
Mass Communications
/ / E X E C U T I V E S U M M A R Y
Develop and implement strategic marketing plans.
Plan, design and execute marketing campaigns to drive sales activity for leads and existing customers.
Measure and report on return on investment and KPIs for all marketing- related activities. Develop budgets. Perform testing, extract meaning and utilize actionable results.
Create marketing materials including flyers, brochures, datasheets, case studies, articles, interviews, success stories, testimonials, blogs, thought leadership and product materials.
Redesign websites, update content with keyword and SEO improvements, add interactive elements, monitor results with Google Analytics.
Launch digital marketing campaigns for paid ads and organic search (SEO) to drive website traffic; implement automated email journeys, email blast promotions and enewsletters.
Drive engagement through social media channels including Facebook, Instagram, LinkedIn, Twitter, YouTube and WeChat (China). Create videos using marketing software and outside agencies.
Analyze corporate brand story, develop brand guidelines, perform market analysis; establish unique selling propositions to increase awareness and reputation of company.
Guide public relations strategy, write and issue press releases; pitch articles to trade publications, reporters and editors; manage crisis communications.
Plan and manage tradeshow and industry conferences, sales and client events; design booth, deploy pre and post-show emails, build lead capture systems, create presentations and manage event logistics.
Partner with sales on client initiatives to drive revenue and increase conversions. Design RFPs, sales proposals, presentations, playbooks, spiffs, FAQs, dashboards; Salesforce.com administrator.
Execute internal communications to support cultural change and management objectives utilizing intranet, newsletters, employee events, training and promotional items.
/ / C E R T I F I C A T I O N S
& A W A R D S
• Advanced Google Analytics, Google
• Email Marketing, HubSpot
• Website Audits, SEMRush
• SEO Fundamentals & Website
Optimization, U.C. Davis
• Salesforce.com Administrator
Telly Award winner for
‘livespamfree.org’ Integrated
Media Campaign
/ / M A R K E T I N G
T E C H N O L O G Y
Includes but not limited to:
Google Analytics; Google
AdWords; Pardot; Salesforce.com;
Animoto; MS Office Suite – Excel,
PowerPoint, Word; Sharepoint;
WordPress; Adobe InDesign;
Constant Contact; Cision; Moz;
Hootsuite; Screaming Frog;
SpyFu; Facebook; LinkedIn;
Basecamp; Teamwork
/ / W O R K E X P E R I E N C E
Marketing Manager
Kovach / Chandler, AZ / Feb 2020 – Oct 2020
Zelus / Phoenix, AZ / Apr 2019 – Sep 2019
DollarDays / Phoenix, AZ / Sep 2018 – Feb 2019
Gateway Education / Phoenix, AZ / Feb 2018 – Sep 2018 Director of Marketing and Communications
Hanna Boys Center / Sonoma, CA / 2016 - 2018
V. P., Communications and Development
Marketing Manager
U.S. Bank / Larkspur, CA / 2010 - 2016
Marketing Communications Manager
Edgewave (formerly Red Condor) / Rohnert Park, CA / 2007 - 2010 Marketing Manager
Capital One (formerly GreenPoint Mortgage) / Novato, CA / 2003 - 2007 Marketing Director
More than a decade advancing in roles from Corporate Communications, Direct Mail Manager, Customer Marketing Manager, New Product Development; Managed up to 7 people
Chase (formerly Providian) / San Francisco, CA / 1992 - 2003
/ / V O L U N T E E R I S M
President, Board Member
Case Grande High School Booster Club / Petaluma, CA Other Board Member positions: Vice President, Marketing/Publicity Chair Salesforce Administrator
BayKids / Larkspur, CA
Webmaster, Advisory Board Member
Petaluma Fabulous Women / Petaluma, CA
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