REYNICK A. MARTINEZ

**** **** ****** 305-***-****

Oak Brook, IL 60523 adgtai@r.postjobfree.com

PROFILE

• Skilled executive with successful record delivering results on complex initiatives within matrix organizations across different industries and functions.

• Established a new Diversity and Inclusion department within a leading volunteer health organization to develop a long- term strategic plan to advance an organizational culture of inclusion and mobilize diverse volunteers nationwide.

• Led a major health system marketing and communications team to a successful repositioning and brand relaunch as a key component of a major financial and operational turnaround.

• Delivered top- and bottom-line growth of billion-dollar consumer products and retail brands by leading new product development, commercial innovation, strategic cost reduction and marketing communications initiatives.

• Founded an innovative start-up business, leading the company to deliver 20X returns for seed investors in less than 2 years by creating an operating model that met customer needs and implementing a targeted marketing plan. EXPERIENCE

Alzheimer’s Association January 2019 – October 2020 Leading Alzheimer’s Disease and dementia 501(c)(3) health organization Chicago, IL Chief Diversity and Inclusion Officer

• Led the Association’s newly formed diversity and inclusion department as its first Chief Officer, overseeing the strategic initiative to advance diversity, inclusion, and equity both within the organization and in community outreach.

• Directed a cross-functional workgroup that developed the vision, strategy, and objectives to increase staff and governance diversity, and to advance the culture of inclusion within a workforce of 2100 employees.

• Oversaw the development of a long-term workplan to reach diverse communities locally across a network of 75 chapters by customizing education, care programs, and fundraising platforms to meet community needs.

• Created strategic partnerships with numerous local and national community-based, volunteer health, and for-profit organizations to increase the reach of the Alzheimer’s Association into diverse communities across the country.

• Advised dementia researchers in 6 clinical trials on participant recruitment in diverse communities to advance inclusion in research.

Martinez Retail Management September 2017 – Current Small cap private equity investment and management company Oak Brook, IL Founder and President

• Currently serve as advisor to the organization’s management team.

• As President, led the acquisition, turnaround, and strategic growth of portfolio companies.

• Negotiated the acquisition of an established 50-year building services business for 3X EBITDA and developed a strategic turnaround and growth plan to stabilize and position the company for long-term growth.

• Restructured the management team and successfully implemented a turnaround plan that increased available capital by 75%, reduced A/R aging to <50 days, and grew Days Cash on Hand by 4X.

• Partnered with industry experts to develop a comprehensive recruiting, training, and safety program that led to a reduction in annual insurance and liability expenses of over 35%.

• Implemented a long-term growth plan that led to 22% growth in revenue within 18 months, a 17% increase in contract- driven revenue, and a 10% increase in active customers. Presence Health May 2015 – August 2017

Second-largest health system in Illinois Chicago, IL Senior Vice President, Chief Marketing and Communications Officer Vice President, Marketing & Sales

• Led marketing and communications department within a large health system comprising 12 acute care hospitals with over 3,100 beds, 27 long-term care facilities, and over 110 additional sites of care including medical practices, outpatient facilities, and ambulatory care clinics.

• Managed a team of 52 associates with a total budget of over $16MM, overseeing marketing and communications activities to include brand and services marketing, strategic patient experiences initiatives, CRM, digital and social media marketing, print production, call-in customer service, internal communications, and media relations.

• Convened and led a cross-functional team to reposition and relaunch the health system brand, partnering with stakeholders including governance, executive, ministerial leaders, physicians, staff, and healthcare branding experts.

• Created and implemented a new marketing strategy during a full company turnaround, leveraging a new consumer- focused brand position to differentiate the health system and increase local brand awareness across all markets. REYNICK A. MARTINEZ (cont’d)

• Oversaw the launch of a new integrated marketing plan, a key component of the health system turnaround plan, to increase volume from key services by targeting new customers, while retaining volume from existing patients and residents.

• Led the launch and testing of various patient experience initiatives, including patient materials standardization and improvement, simplified physician finding and scheduling, and the evolution of digital patient portals and tools.

• Integrated the marketing and communications teams into one department, reducing costs by 20% and significantly improving team productivity, associate career development opportunities, and associate engagement. CVS Health November 2011 – April 2015

Leading drug store retailer and pharmacy benefits manager Woonsocket, RI Brand Marketing Director, Beauty & Personal Care Store Brands

• Managed $450M P&L across 7 store brands with a $6M marketing budget, partnering cross-functionally to grow share of sales by over 800bps within one year.

• Developed strategic launch plans for new Beauty 360 brand to replace CVS/pharmacy as the core beauty store brand by 2016.

• Planned the conversion to the new brand for all existing products and new product introductions, including customer marketing and communications, based on insights from customer research.

• Created marketing plans for key exclusive brands – Nuance Salma Hayek, Preventin-AT, Pro Results – to deliver over

$10M in sales growth within one year that included a tactical mix of in-store (merchandising/fixtures/signing), external media (print/radio/PR), and targeted loyalty program activities (direct mail/offers at register/email). Director, Strategic Initiatives

Senior Manager, Merchandising Strategy & Optimization

• Led the conceptualization, development, internal alignment, and test market launch of the PATH store clustering and personalization initiative, one of the top 3 corporate initiatives within the company’s 5-year plan.

• Aligned senior executives to support key initiatives needing $60MM of capital by conducting analysis and presenting recommendations to increase store productivity through space optimization

• Optimized the Fresh Grocery program by establishing a national network of DSD service vendors to support store clustering, reduce product costs by 10%, and deliver 3X the assortment selection

• Led the commercialization of the industry best-in-class Fit Choices food shelf tagging program by partnering cross- functionally to understand market opportunities and customer needs, test a pilot program, and execute across multiple store groups to grow sales through market share

• Managed cluster-specific $1.4B merchandising P&L to surpass top- and bottom-line forecasts for 2013

• Directed a group of 3 external contractors, resulting in their Sr. Manager-level promotions, by creating a thorough on- boarding plan and enabling them to exceed expectations on key project deliverables through direct coaching Walmart April 2010 – November 2011

Best-in-class global retailer Bentonville, AR

Brand Manager, Great Value Store Brand

Associate Marketing Manager, Walmart U.S. Grocery

• Managed co-marketing P&L with $100MM budget, partnering with suppliers to plan and execute promotional programs that drove store traffic, grew market share in key categories, and increased sales.

• Directed strategic planning for the Great Value grocery store brand, including global sourcing strategy and packaging design, and marketing initiatives to deliver significant cost savings and sales growth of over $100MM in 5 years.

• Grew sales by $30MM through new product introductions, leading product development and sourcing, merchandising, and marketing teams to launch over 75 new products within the Great Value store brand.

• Led development of hyper-local marketing strategy by partnering across a matrix organizational team to identify and quantify store personalization opportunities, create a market test plan, and execute in a series of test markets.

• Managed a team of 4 Associate Managers resulting in their fast-track promotions by identifying main development opportunities, building actionable career plans together, and setting periodic checkpoints to measure progress.

• Founded a recruitment committee to improve MBA intern performance and retention rates by establishing coaching sessions for interns with full-time mentors and planning a series of corporate networking events. REYNICK A. MARTINEZ (cont’d)

Kraft Foods June 2008 – April 2010

Leading consumer foods producer Glenview, IL

Associate Brand Manager, Kraft Natural Cheese

• Managed $250M Snacking Cheese portfolio to exceed yearly sales and margin targets by optimizing promotional marketing plans and strengthening retailer partnerships to grow market share and improve promotional efficiency.

• Reduced costs by $800k and increased profit by $4MM by leading a data-driven, cross-functional portfolio optimization initiative that identified ways to replace lower-performing items with better-selling and higher-margin items.

• Increased sales by 15% by conducting a retailer sales analysis that identified distribution opportunities and partnering with sales and finance teams to secure mutually beneficial additional product distribution in key retailers.

• Exceeded objectives and successfully launched 12 new items under budget across multiple channels by partnering cross- functionally to develop new products, present to retail customers, and launch marketing plans to promote new product introductions.

• Mentored MBA intern and new Associate Brand Managers by planning weekly Lunch & Learn sessions to discuss progress on key projects and facilitate corporate networking.

Procter & Gamble May – August 2007

Marketing Intern, Cheer Laundry Cincinnati, OH

Best-in-class consumer products manufacturer

• Created a strategic marketing plan to increase margin by $26MM by focusing distribution on most popular and high- margin items, and working with key accounts to optimize marketing mix specific to their target customers. Curve Breakers June 2004 – August 2006

President Miami, FL

Tutoring and academic counseling sharing and peer review service

• Led the business plan development and sourcing of seed financing by creating the business model, identifying potential funding sources, and presenting the business case to venture investors.

• Developed competitive strategy, framework for business operations, and plan for working capital deployment to deliver 800% share value growth in one year.

• Oversaw development of all new services, exceeding sales and IRR forecasts across all service launches.

• Grew revenue to $600k in the first year by implementing a marketing strategy that focused on developing key influencers in major student organizations and parent groups at local colleges and schools. Sears, Roebuck, and Company May 2000 – June 2004

Sales Team Lead, Home Services Product Protection Doral, FL Large department store and home services retailer

• Surpassed annual team sales goals by over 15% while maintaining a customer service rating above 90%.

• Supervised a sales team of 8 associates to achieve consistent nationwide Top 5 ranking for all sales groups.

• Established new regional performance benchmarks for annual sales rates and sales team productivity. EDUCATION

UNIVERSITY OF FLORIDA – Hough Graduate School of Business Gainesville, FL Master of Business Administration - Finance, Competitive Strategy, and Entrepreneurship Concentrations May 2008

• Certificate in Entrepreneurship and Technology Management

• President, University of Florida National Society of Hispanic MBAs UNIVERSITY OF MIAMI – College of Arts and Sciences Coral Gables, FL Bachelor of Science in Neuroscience May 2006

• Minors in Business Administration and Chemistry

LANGUAGES

English – Native Language

Spanish – Fluent

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