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Manager Social Media

Location:
Miami, FL
Posted:
October 10, 2020

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Resume:

SERGI FERNANDEZ

**** ** ** ****** *-* Miami Florida 33156

adgt4o@r.postjobfree.com Phone: 305-***-****

LinkedIn: Sergio Fernandez Beverage professional Instagram: Whiskywinebeer

SUMMARY

A seasoned hospitality industry professional for Twenty years with a successful record as a bartender, manager, and corporate trainer. Extensive and contrasted knowledge on topics like classic mixology, wines, beer, and spirits, bar, and restaurant operations. Multiple industry certifications, Excellent guest relations, team leadership, and people skills. Team worker, open-minded, goal-oriented, innovative, and high standards on quality and customer service. Creating strategies to maximize sales, productivity, and minimize cost, and adding value to the operation. Finds problem areas, develop solutions, and get the job done. Looking for new opportunities for personal growth and career development.

KEY SKILLS

Able to quickly integrate into a team and be recognized as a leader

Strong influence, interpersonal and communication skills, Social media management.

Hospitality Management. Customer Service- Guest engagement

Knowledge of restaurant computer systems: Micros, Aloha, Infogenesis, Crumbs, Opentable.

Attention to detail-Sense of urgency Passion for the industry. Set up for success. Team player.

Bilingual: Fluent in Spanish and English basic French.

Strong P&L management of prime costs; Food, Liquor, Labor Purchasing-receiving-Inventory.

Top Beverage industry certifications, Proficient Wine, Beer and Cocktail knowledge.

Corporate training and consulting, presentation Skills.

Standard operational procedures development and metrics.

Employee Orientation interviewing, recruiting and coaching. Experience in accurate scheduling and forecasting.

Multiple travels national and overseas visiting wineries, breweries and distilleries and industry events: New York, New Orleans,Houston, Atlanta, Louisville,San Francisco, Chicago, Napa, Sonoma, Los Angeles, Las Vegas, Edinburg, London, Liverpool, Madrid, Rivera del Duero and more.

EXPERIENCE

Centurion Lounge American Express Miami Airport 05/15 to present

Beverage Professional, Leader, Mixology expert. Creating positive emotions to our guest, motivating and training staff and setting place up for success and developing bar standard operational procedures and sequence of service, mice en place for corporate. Negotiating with beverage vendors and management inventory. Best bar operations nationwide in liquor cost and guest experience and consistent performance for five years in a row. Working with average 1500 covers daily.

Spaghettino Italian restaurant Brickell, Head Bartender 12/14 to 05/15

Created new cocktail menu and increased beverage sales on 90%.

Cviche 105 restaurant Group Miami and South Beach Beverage Director. 2014

Develop a new beverage program : wine list, cocktail menu, and spirits program and policies and procedures for a staff of 120 servers and bartenders. Education and training Set up logistics and mice en place for efficiency and productivity. Responsible for purchasing and cost control programs. Sales increase by 110%. Transform Liquor cost from 33% to 21 % in two months. Sales over 17 million a year.

Cellars Wine and Spirits Sunrise Florida (September 2013 to April 2014 )Mixologist and spirits Specialist.

General Bar Solutions/Beverage bar solutions: Director of operations Hollywood Florida (2009-2014)(2018-present)

Consulting and Beverage training, Bar set up, Menu development, Classic and Molecular Mixology for the following venues: Diageo bar, Artfood staffing and training center Miami, Doma Polo Bistro Miami, Stephan’s Brasserie Boca Raton, The Playhouse Hollywood, Crescendo Lounge Miami, Council Oak Steak House Hollywood, Tatiana’s Hallandale Beach, The Penthouse Lounge South Beach, Bucks County Bartending School Philadelphia, Pennsylvania, South Florida Bartender School Dania Beach, South Beach Bartending School, Tobacco Road Miami.

Seminole Hard Rock Hotel and Casino Hollywood: (August 2008 to 2013) Bartender, Mixologist

Top performer for outlets including Council Oak Steak House, Center Bar, Lobby Lounge, Poker Room, High Limit room. Increased average bar sales promoting high end wine and spirits. Magna Cum laude on CWSP certification with Charmer Sunbelt Training Program.

Tatiana’s Restaurant Head Bartender Hallandale Beach (July 2008 to February 2009)

Miami Professional Bartender Academy (2009-2010): Manager, Academic Director.

Classic Mixology oriented program, State of Florida Certificate. Educating and training students about beverage industry.

Texas de Brazil Steak House Bartender-Trainer South Beach Marina, Dolphin Mall Miami (November 2007 to May 2008)

The Penthouse Lounge Bar Manager- at Miami Beach (May 2007 to September 2007)

Outstanding sales performance based on a comprehensive beverage program training for all bar staff.

South Beach Bartender School Miami Beach-Hollywood Manager- Academic Director. (May 2006 to January 2008 Florida: Responsible for Management and Academic program, Training, research and job placement coordination. Opening of new location in Broward county.

Ritz Carlton South Beach Mixologist-Head Bartender-Trainer (October 2004 to May 2007)

Focused on anticipation of guest needs and creating memorable experiences for the guest, pouring procedures, emphasis on professional techniques, optimum inventory control, customer service and knowledge on liquor, liqueurs, cocktails, wines, and spirits; laws and social responsibilities. AAA Bar specialist for 5 diamond programs.

Ritz Carlton Reynolds Plantation Greensboro Georgia- Ritz Carlton Buckhead Atlanta Georgia Bartender (July 2003 to October 2004)

Anticipation of customer needs and responsible for creating and maintain the highest levels of quality and cleanliness. Creating and serving beverages to the guest’s specification, while working in a fast-paced environment. Compromised to provide the finest personal service.

The winery, Athens Georgia Bartender (October 2002 to July 2003)

Responsible for set up, back up, create and serve drinks while maintaining a pleasant atmosphere for the customers.

The Georgia Club, Athens Georgia Bartender-Banquets Assistant Manager (January 2002 to July 2003)

Senior Bar Staff member, duties include serving, mixing drinks, inventory, and stock replenishment.

La Cazuela Mexican Restaurant Manager and Bartender Athens Georgia (January 1999 to December 2001)

Responsible to handle high volumes of people in an organized manner while multitasking. Leading, supervising, conducting monthly inventories; keep equipment maintained, purchasing all liquor wine and beer.

EDUCATIONS AND CERTIFICATIONS

BEVERAGE

HOSPITALITY

Cicerone Level I Chicago 2018- Cicerone Boot camp 2018 Chicago

Bar Smarts 2010

Active shooter Compass Group 2020

Sherry specialist Lustau group Miami 2018

Charlie Bar Online certification 2009

Waste management Compass Group 2020

Certified Bourbon Steward Louisville Kentucky Stave and Thief Moonshine University 2017

Certificate, Bartender 2003, ABC Bartending School, Atlanta Georgia

Food handler Compass Group 2020

Whisky ambassador certification Edinburgh Scotland 2017.

Drink Well Academy Seminar. Fort Lauderdale 2006

Embracing diversity Compass Group 2020

Court of Master Sommelier Palm Beach 2018-2010

Flair Bartending: ABC Bartending School Miami Florida 2007

Harassment and workplace rules Compass Group 2020

Beverage Alcohol Resource New York City 2009

Diageo Seminar: Whisky from Scotland Ritz Carlton South Beach 2005/2006/2007.

Blood pathogens awareness Compass Group 2020

Advanced Molecular Mixologist

Cognacs Seminar and Training: by Remy Martin USA. Ritz Carlton South Beach2006/2007

AAA Quality specialist 2006 Ritz Carlton South Beach

Master Sommelier Virginia Philip summer program wines of the world 2012

UNIVERSITY

TAM: Techniques in Alcohol Management, Athens Ga 2002. TIPS certification 2009

Magna Cum Laude Certified Wine and Spirits Professional Premier Beverage, Charmer Sunbelt Group Program 2011

Bachelor’s degree on Business 1998

Florida Alcohol seller,server 2016

PUBLICATIONS AND TRAINING MATERIAL

Mixology 101 training seminar 2020

Brandies of the world training 2017

Amaros and vermouth from the world 2019

Comprehensive Beverage training program 2012

Beers of the world training seminar 2019

Principia Mixological training program manual 2009

Whisky Journey training seminar 2018

Bartending 101 training class 2009

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