Andrew B. Lee

(c) 347-***-**** (e) adgt37@r.postjobfree.com

Summary: A seasoned product owner for 20 years, I have led product and development teams to create world-class and award winning software platforms and user experiences for media and software companies around the world. WORK EXPERIENCE

MRC Media, VP of Product New York, NY 11/2018-Present

• Lead team of product managers and product designers for all digital initiatives across company

• Manage all ad product roadmaps for direct and programmatic campaigns

• Create and manage digital roadmap for all Prometheus and MRC digital properties

(Billboard, Hollywood Reporter, Spin, Vibe, Stereogum)

• Manage Common Platform migration of all sites to Wordpress content management platform

• Work with Data Engineering and Analytics teams to prioritize their roadmaps and project manager their deliverables

• Developed companies first online Membership and subscription offering

• Create OTT roadmap for all branded video

• Work with Data and Analytics team so determine requirements for data platform

• Partner with Engineering to develop Agile workflows for all projects

• More thank doubled programmatic revenue for display and video ads.

• Coordinated social media campaigns to boost audience acquisition and revenue Mosaic Research, Head of Product New York, NY 4/2018-8/18

• Lead team of product managers and product designers for financial research online platform

• Work with Sales to identify key opportunities to improve the product offering based on feedback from prospects in the sales cycle and existing clients

• Work with rest of leadership team to create, review and prioritize all roadmap items based on business, innovation and technical criteria. Globaledit, VP/Head of Product New York, NY 3/2017 to 12/2017

• Lead team of product managers and product designers for globaledit enterprise Saas platform for creative and marketing operations

• Work with Sales to identify key opportunities to improve the product offering based on feedback from prospects in the sales cycle and existing clients

• Work with rest of leadership team to create, review and prioritize all roadmap items based on business, innovation and technical criteria. Schoology, Head of Mobile Products New York, NY 11/2015 to 12/2016

• Created and managed their first Mobile Roadmap and market strategy.

• Implemented Schoology’s first Mobile analytics suite and human readable tagging taxonomy to measure and pivot off of product usage stats.

• Doubled sessions and users YoY across IOS and Android Apps. Progyny Health, Head of Product (3 Month Contract) New York, NY 6/2015 to 8/2015

• Product Head at Progyny Health in NYC which was a booking and recommendations engine for patients to map to specific fertility clinics based on their medical condition and history.

• Created the first product roadmap for the company and oversaw the overhaul of their digital experiences

Christie's, Global VP of Product New York, NY 7/2013 to 7/2015

• Oversaw all digital user experiences across desktop and mobile for all ecommerce auctions

• Defined all registration, transactional and account management experiences for all digital platforms

• Oversaw all redesign efforts around Christies.com, Christies Live Auctions, My Christies, and Christies mobile apps.

• Was responsible for Christies Live video ecommerce experience and product plan

(2014 gross revenue of $130 mil)

Discovery Communications, VP of Product New York, NY 11/2011 to 6/2013

Built out a Product Development and User Experience team out of the NY office

• Managed the overall product strategy and roadmap for the TV Network brands for both desktop and mobile for Discovery, Animal Planet, TLC, Military, Velocity, HowStuffWorks, Curiosity etc.

• Managed Video, Mobile, Site, and Social platforms for use by all TV Networks digital experiences

NBC Universal Sr. Director of Product New York, NY 2/2010 to 11/2011 Hired to create strategic product plan build a product group, and create roadmap for all digital products and experiences within the iVIllage.com Network, including videos, Community, photos, social media, site search, interactive tools.

• Increased both page views and impressions to homepage and photos areas of site by an average of 75 percent in less than 12 months. Photo slideshows consumption was increased by 153% YoY through simple performance, design and interface tweaks.

• Increased Video time spent by 338% YoY mostly through best practices around performance optimization, promotion, SEO and placement.

• Architected Social Loyalty and Rewards program for site and community. MTV Networks/Viacom

GDM, Product Development New York, NY 1/2006 to 2/2010 Video Platform and Products

• Brought in to create and launch a product strategy for a centralized video platform and experiences for all global digital brands.

• Under my leadership, the media player platform streamed close to 400 million videos – up almost 300% over two years ago when it was first deployed - not to mention nearly 100 million mobile videos.

• Increased page views for all global digital properties to 400 million up almost 300% over two years.

• Video Ad revenue for MTVN increased overall in 2008 by an average of 43% for all Domestic MTVN brands vs. all of 2007.

Primedia Magazines, Director Product Development New York, NY 11/2004 to 1/ 2006

• Reported Directly to General Manager of Primedia and perform as primary contact to the business units.

• Managed technical product development for the internet divisions of 200 Primedia Magazines.

Active Decisions, Director of Production 3/2004 to 11/2004

• Managed all development projects and client relationships in New York City and the tristate region for Silicon Valley based SaaS ecommerce company

• Client roster included major financial service institutions, national telecoms, publishers, and national retailers.

Fairchild Publications, Internet Division Director of Technology 9/2000 to 7/2001

• Hired to startup the companies first internet division.

• Developed `Online Fulfillment Strategy and Java Subscription Application Development. Site Development and Content Management. Women.com/Ivillage, Sr. Mgr. Digital Strategy 11/1998 to 9/2000

• Responsible for the product management and information architecture of all magazine and channel

• Site launches including Cosmopolitan, Good Housekeeping, Redbook, Town and Country, Victoria, Marie Claire, House Beautiful, Healthy Living, Country Living, Harlequin Books, Country Living Gardener, etc.

The Hearst Corporation, Manager, Production 2/1996 to 11/1998

• Managed and implemented technical functional specifications for all site launches

• Managed all site developers on work flow and project management

• Supervise co-branding of Home arts (Hearst) content for numerous affiliates and partners including Excite, BellSouth, and Pactel.

Microsoft Corporation, Senior Producer New York, NY 1/1995 1/ 1996 Established and produced @Watercooler, a women's' career website hosted by the Microsoft Network with content and production provided by Hearst New Media. EDUCATION

Columbia University

Bachelors of Arts in English and Economics 1996

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