Areas of Expertise

Business Development Strategic Planning Relationship Development / Building Project Management Marketing Strategy Sales Salesforce Event Planning Customer Journeys / Lifecycle Cross-functional Leadership Account Management

Accomplishments / Highlights

Drove $75M in unbudgeted net revenue by leading Marketing & Sales efforts for the grand opening of 4 properties.

Identified $5M in annual combined sales improvements & costs saving opportunities using Six Sigma best practices.

Slashed online lead costs by 33%; increased package sales by 10% and overall conversion from lead to sale by 35%.

Managed regional team of 15+; planned & executed over 40 events monthly generating over $97M in annual revenue.

Established and grew Real Estate Brokerage to over 20 agents & over $40M in annual sales.

Established and lead a Digital Foundry designed to fast track projects from inception to completion in an expedited timeframe.

Increased referral lead gen by 50% annually while decreasing lead gen costs by 75% through the implementation of an online referral hub.

Work Experience

Marriott Vacations Worldwide (VAC) / Vistana Signature Experience 2017 - 2020

Marketing Executive & Digital Foundry Lead

Nominated to develop and lead a “Digital Foundry” by the Chief Digital Officer; established a business blueprint/framework in collaboration with executive leaders, formed cross-functional leadership team and spearheaded company-wide projects focused on increasing sales, streamlining processes and implementation of new technology for targeted KPI’s.

Led full implementation of new CRM system with interfaces to Salesforce & an internal Marketing DataWarehouse.

Partnered with Data Science team to design and develop real time digital dashboards used to define marketing strategies and specific targeting opportunities resulting in a 10% increase in package utilization. (1% increase in utilization = $1M revenue)

Wyndham Vacation Ownership 2005 – 2015

Director – Sales & Marketing Operations

Led regional team; set vision and strategy for all marketing programs to support site sales.

Established reporting, led monthly regional calls with Field Sales Executives focused on analyzing past performance, set direction for future focus to remain in alignment.

Exceeded overall targeted revenue goal by 10% annually resulting in over $97M in sales volume.

Partnered in leading an implementation of “culture shift” within the marketing call center to help reduce turn-over, increase employee satisfaction, and reduce overall costs.

Manager, Referral & Loyalty Marketing

Generated $1M in additional, unbudgeted revenue through the implementation of an automatic renewal process.

Expanded loyalty program offerings through the acquisition and partnership of new vendors to enhance offerings.

Continuously attended sales trainings throughout the US to ensure sales reps were professionally trained in all Marketing efforts pursued.

Signature Realty Solutions – Broker – Establish vision and strategy for Brokerage growth, development & profitability

The New Home Spot – Broker Associate – Managed the Orlando office for the organization; grew to the 2nd most profitable location

Siemens Power Generation – Marketing & Procurement Specialist – Managed parts orders and marketing proposals for gas turbine product line for international and domestic customers.

Education

MA, International Business, Webster University

BA, Marketing, University of Northern Iowa

407-***-**** adgr8n@r.postjobfree.com www.linkedin.com/in/angela-spigner

Angela Spigner

Visionary with 20 years of experience in all aspects in driving strategic global sales programs, digital and traditional marketing initiatives and business development across multiple channels for multiple brands. Key attributes include a keen ability to identify, focus and communicate project needs while inspiring team members’ involvement across all areas of business to achieve revenue goals. Constantly involved in a sweeping range of projects from complex full lifecycle project development to concept through completion customer marketing / sales strategies. Creative and innovative team player with strong interpersonal skills.