Education

Dkye College: Cleveland, Ohio *****

Degree: B.A. Business Admin -1987-1991

Academic: GPA: 3.00

Sandler Sales Seminars: 1998

Horizon School of Technology: Intermediate Micro-Soft Excel & Power Point: 2003

Delta Assoc.

Retail link :2005

“Conway Management Training: The Right Way To Manage-2007

Delta Assoc.

Fact Based Solutions Selling: 2009

Mars Leadership 1 Training

2013

Mars Leadership 2 Training 2015

AREAS OF EXPERTISE

National Marketing Programs

National Account Management

Independent Account Management

Frontline and Promotional Pricing

In-Store Selling

Sales Training Programs

Product Orders and Distribution

Financial Accountability

Organizational Skills; track record of efficient time management techniques including planning, scheduling and delegating.

Personnel Supervision; motivate professionals and encourage coordinated efforts based on project assignments, milestones, and goals.

Communications; motivate team members to achieve goals, resolve interpersonal conflicts, create positive learning environment. Proven effective written and oral communications including ability to address large groups.

Customer Service; extremely sociable and able to put visitors at ease. Ability to negotiate and persuade to achieve desired results.

Problem solver; respond rapidly and appropriately to changing circumstances. Evaluate problems, make astute decisions to effect positive change, and refocus on new priorities.

Skilled in building relationships with both internal and external decision makers using Fact Based Solutions (IRI, Nielsen, Spins, Retail Link, Margin Minder, 8451(dunhumby), Market 6, Spectra, and 4-Cast). Leadership style is one of Collaboration, Engagement, Inclusivity, Communication, and Accountability, based on Integrity, and Honest Feedback.

Professional Experience

5 HOUR ENERGY Drink-Farmington HILLS, MI

Director of Broker Sales Operations – Food, Drug, Mass, Convenience, DIY, Foodservice, & Vending

2015 – Present

Developed a business plan and sales strategy for the US/Canada broker network to ensure attainment of company sales goals and objectives.

Create, and manage overall P&L for US broker/dist. network

Manage 3rd party retail execution teams

Manage Regional 5 Hour Broker Sales Managers in the solicitation for sales of the company’s products.

Responsible for managing national retail execution team

Agency 5 Leadership group; E-Com, Amazon, Digital, & social media campaign strategies, and product launches.

Manage the internal tracking system to identify actual versus plan and works with Finance and RBM’s to deliver on plan.

Responsible for managing the overall product portfolio at the distributor, including at the warehouse level.

Wm Wrigley Jr. Company – Avon Lake, Oh

National (Seasonal) account Manager- Kroger Team

2014-2015

Responsible for maximizing sales growth and profit for Kroger/Wrigley Confectionery Seasonal businesses including Candy, Non-Chocolate Candy, Gum, Mints, and Snacks. Competitive Line Grow category within Key Confectionery Seasons including Valentines, Easter, Summer, Halloween, and Holiday.

• Effectively negotiate trade deals to drive profitable business and positive ROI. Manage Trade Budget, Rate and Drive Net Sales Realization. Complete all grocery promotional contracts.

• Foster strong customer relations with Advantage Sales & Marketing brokers team to ensure a long-term partnership that promotes sales growth.

• Responsible for Direct and Indirect Gum sales forecast based on Integrated Business Plan monthly process. Leverage tools and relationship with VP’s Merchandising to drive forecast accuracy.

• Liaison with Customer Supply Chain Team and Kroger Merchandise Planning Team to drive initiatives and monthly status meetings

• Cross-Functional Teamwork: Actively lead, engage and work with internal Wrigley functions, peers & colleagues, and when applicable other Mars Division personnel to drive business results.

Wm Wrigley Jr. Company – COLUMBUS, oh.

Retail Team Leader, Field Sales –Wal-MART, C-STORE (DIRECT Management & Indirect Broker Management)

2012 – 2014

• Select, orient, train, coach and assess 16 Territory Sales Managers to develop a skilled regional sales force to meet and exceed sales goals and to develop and identify talented sales people for advancement within the Company.

• Indirectly managed, trained, and motivated a team of Advantage Sales Marketing brokers to ensure highest quality of service for assigned customers

• Balance field activities to ensure appropriate retail plan execution of all facets (i.e., retail coverage, merchandising) by being aware of and adapting to openings, closings and acquisition activities. Regularly check retail outlets to ensure proper merchandising and full distribution of all Wrigley products.

• Accompany Territory Managers on sales calls to benchmark and coach to improve individual sales skills and to provide positive leadership. Conduct individual performance appraisal interviews at least semi-annually with each Territory Manager to clearly communicate standards of performance, to provide counsel on how to improve performance, and to give direction and support on individual utilization of benchmark coaching and performance management.

• Interpret sales data and account plans, acting as a resource to assist Territory Managers in devising creative business-building programs and solutions to current sales issues in assigned accounts. Acts as coach and mentor.

Bimbo Bakeries /Sara Lee Food & Beverage – Cincinnati, oh.

Account Executive – Kroger Team

2008 – 2012

Primary customer point of contact at the Category level for Bimbo Bakeries interacting primarily with the Customer Buyers/Category Managers and Directors of Merchandising.

Responsible for selling strategies and tactics of Customer Category Plans through to retail execution

Customized and implemented corporate strategies and Category Plans with the Customer

Own and lead development of tactical business planning activities with Kroger, which includes HQs and/or retailer groups/divisions, ensuring achievement of AOP.

Own development, review and maintenance of the Bimbo Bakery Customer Profile.

Providing qualitative Customer information that is utilized for Customer Segmentation & AOP planning process.

Sara Lee Food & Beverage – Avon Lake, oh. (Home Office)

Branded Sales Manager /Distribution - Fresh Bakery Division

2006 – 2008

●Promoted to Branded Sales Manager after continually surpassing company expectations

●Developed a solid working relationship with the independent distributors/brokers (Acosta) and Sara Lee Food & Beverage to create a measurable branded market share for Sara Lee Fresh Bakery in the North East Ohio.

●Key Account Manager for Wal-Mart/Sam’s, Costco, BJ’s, and Target

●Responsible for the sales & operations training of 10 District Sales Managers and 185 Route Sales Reps.

●Coordinate cross-functional resources (Category Management, Retail Operations, Sales Operations, Customer Marketing, Marketing, and Supply Chain) by providing consistent direction and support, skills development through coaching and training, and motivation of the Team to achieve maximum productivity

● Handled increasingly responsible tasks in managing and developing Sara Lee Food & Beverage and the Customers’ business by serving as the Customer/Category expert and primary sales contact

●Set-up promotional calendars for all independent accounts. Work closely with distributor accounting office to confirm promotional pricing is properly executed by account.

●Manage Sara Lee accounting process with distributor. Settle any discrepancy with distributor accounting office, verify all stale units, PA credits, and sample units on weekly spreadsheet.

●Responsibilities include P&L for region

Sara Lee Food & Beverage- Westlake, OH (Home Office)

Key Account Manager/Fresh Bakery Division - Wal-Mart/Sams

2005-2006

●Administered dependability in exceeding annual targets by consistently developing strong business relationships, as well as utilizing presentation skills to promote business and close great-dollar deals

●Served as a primary customer point of contact at the category level interacting mostly with Regional VP's/Headquarters, Market Managers, Regional Merchandisers, and Store Level Management

●Proficiently developed and managed customer/category business plans that resulted in achievement of volume and sales target goal of $18 Million

●Territory encompassed Ohio, Michigan, West Virginia, Pennsylvania, Indiana, any parts of Kentucky, Delaware, Maryland, New York

PepsiCo, Tropicana Beverage/ Chilled DSD-Pittsburgh, Pa.

Sr. District Manager

2000 – 2005

●Executed all aspects of a multi-unit Direct Sales Delivery operation including organizing, directing, coaching, setting goals, negotiating promotional calendars, and training of the branch sales team both in and out in the field for the Ohio & Michigan region

●Performed operational management duties such as managing personnel, training route sales representatives, organizing route delivery logistics, control and managing account receivables, and budgeting (P&L reports) of branch expenses

●Worked as a key account manager for national accounts such as Speedways Gas (150 stores), B-P (150+ stores), Kroger, Giant Eagle, Wal-Mart, K-mart, Acme, Independent Supermarkets, all national chain and regional C-stores, and multiple third-party distributors, mass merchandiser, and foodservice brokers; including Foodservice dining companies such as Aramark, Sodexho, Compass and Bon Appetit

●Increased sales at 144% of plan through reputable management of opening new territories

Kraft Foodservice – Twinsburg, Ohio

Territory Manager

1997– 2000

● Facilitated boosting of sales from $0 to $2 Million by directing the new territory opening; considering a 100% commission environment ● Implemented specialization in small to large restaurants including catering and institutions such like colleges and hospitals ● Achieved thorough understanding of products that includes, center of the plate (protein), produce, beverages and general foods

Sav-Mor Supermarkets- Cleveland, OH.

District Manager

1988 – 1997

●Efficiently managed operations of three supermarkets that grossed $10 Million to $12 Million in annual sales

●Directed and supervised recruitment, evaluations, scheduling, safety and training of all managers

●Conducted accountability in generating and administering pricing on sales ads for twenty Sav-mor

●Organized and controlled all national and local contract negotiations, advertising, and promotions

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