Priyanka Gupta

Ph. Number: +91-882*******

adgqju@r.postjobfree.com

PROFILE SUMMARY

Marketing Research Enthusiast IIM Raipur

I am a PhD in Marketing with strong grounding in digital marketing, statistics, online shopping, impulse buying, consumer behaviour, and market research.

ACADEMIC QUALIFICATION

Year

Institute/School

Course/Board

Percentage/CGPA

2020 IIM Raipur Doctorate (Ph.D.) -

2015 NIFTEM M-Tech 7.91

2013 SRM University B-Tech 8.04

SKILLSET

TOOLS

•K-means and Hierarchical Clustering

•Regression, Logistic Regression

•ANOVA

•Multivariate analysis

•Experimentation

•Survey based research

•Statistics

•Qualitative research

•MATLAB

•Python

•SPSS

•AMOS

•MS-Excel

•MS Office

•SMARTPLS

POSITIONS OF RESPONSIBILITY

Core committee member for international conferences and Summits

•International conferences organized by Indian Institute of Management Raipur

•HR Summit & International Conference on Emerging Challenges in HR, 2015

•Global Summit of Management Cases 2016 and 2017

•International Conference on Digital Economy 2018

Academic Research

•Assisted professors at IIM Raipur for academic courses like marketing management, Sales and distribution, Strategic Marketing, retailing and pricing strategy

Leader and Core

committee member for

national events

•Winner and core member of the various national events such as marketing events, and quizzes at the college and school level

• Core committee member for organizing national and international level events

CONFERENCES AND WORKSHOPS

Forecasting Shopping Apps based Impulsive Buying Behaviour Among Shoppers Using Neural Network Technique, 2017 (PAN IIM) at Indian Institute of Management Lucknow (IIML)

Mobile shopping app: Predicting antecedent of Impulse buying Behaviour using Artificial Neural Network Technique, 2017 (NASMI) at Great Lakes Institute of Management Chennai

Segmenting Informational Mobile Application’s Consumer Based on the Factor That Affect Consumers’ Continuous Intention to Use: A SEM-Cluster Approach, 2018 (American Marketing Association)

Feeling Calm or Excited: Measuring the Frequency of Shopping Using Mobile Shopping App, 2018 (Association of Consumer Research) at Indian Institute of Management Ahmedabad (IIMA)

Antecedents of Informational Mobile Application's Continuous Usage: A SEM-Cluster Approach 2018 (Eurasia Business and Economics Society).

Did I Include Adequate Information in my Business Presentation? Global Summit on Management Cases, at Indian Institute of Management Raipur (IIMR), India (February 10- 11, 2017)

Attended doctoral workshop organised by NASMI held in Great lakes institute of management, Chennai

DISSERTATION, AWARDS AND PUBLICATIONS

Fellow scholar (June 2015 – May 2020)

•Dissertation Title: “Essays on Mobile Shopping App Features on Consumers’ Impulse Buying Behavior”

•Dissertation Details:

oStudy I: Examining the Impact of Mobile App Features on Impulsiveness: The Moderating Role of ‘Pay-More-Get-More’ Promotion

oStudy II: Impulse Buying Using Mobile Shopping App: Moderating Role of Video Product Presentation and Scarcity Claim

oStudy III: Pure and Suggestive Impulse Buying in Mobile Shopping App: Moderating Effect of Instant Discount and Cashback Promotional Offer

•Award: Win competition in IIT Delhi: Mark-e-diction’16, Pari Vartan, DMS, IIT Delhi

•Course work: Completed six months of research coursework at Indian Institute of Management (IIM) Bangalore for the partial fulfilment of coursework under Fellow Programme in Management at IIM Raipur, July to December 2016

•Published research article:

•Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more' promotion. (2019) International Journal of Mobile Communications

•Predicting Shoppers' Continuous Buying Intention Using Mobile Apps. (2018) International Journal of Strategic Decision Sciences (IJSDS).

Accepted Papers:

•Examining the Influence of Antecedents of Continuous Intention to Use an Informational App: Moderating Role of Perceived Usefulness and Perceived Ease of Use (Nov, 2018), in

•Role of Shopping App Attributes in Creating Urges for Impulse Buying_ An Empirical Investigation Using SEM and Neural Network Technique (April, 2020) in

•Research Article under review:

•Segmenting Informational Mobile Application’s Consumer Based on the Factor That Affect Consumers’ Continuous Intention to Use: A SEM-Cluster Approach.

•Impulse Buying Using Mobile Shopping App: Moderating Role of Video Product Presentation and Scarcity Claim

•Pure and Suggestive Impulse Buying in Mobile Shopping App: Moderating Effect of Instant Discount and Cashback Promotional Offer

•Published Case study:

•Madhya Pradesh Tourism: Destination Branding - Cleared by Case Centre, Case Reference no. 516-0086-1 (2016)

•Did I Include Adequate Information in my Business Presentation? Global Summit on Management Cases, at Indian Institute of Management Raipur, India (February 10- 11, 2017)

•Published conference proceedings:

•Segmenting Informational Mobile Application’s Consumer Based on the Factor That Affect Consumers’ Continuous Intention to Use: A SEM-Cluster Approach, 2018 (American Marketing Association)

•Feeling Calm or Excited: Measuring the Frequency of Shopping Using Mobile Shopping App, 2018 (Association of Consumer Research).

PROFILE INFORMATION

•Name: Priyanka Gupta

•Date of Birth: January 15, 1990

•Marital Status: Single

•Languages: English, Hindi

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