Social Media Management, Digital Marketing. Content development

PROFESSIONAL SUMMARY

To build a career in a

forward-looking organization that

permits individual creativity,

career development and growth.

To strive for excellence at all

times, in all positions and to

continuously seek

self-improvement; thereby adding

value and contributing positively

to the attainment of the

organizational goals and

objectives. I am an individual who

believes in efficiency and

effectiveness in all ramifications. I

possess effective communication

and interpersonal relationship

skills. Believing in a

forward-looking process, with my

viable position in a reputable

organization, I wish to build

myself on my practical, highly

developed technical knowledge

and skills.

CONTACT

PHONE:

Tel: +234 815-***-****

Email:

adgqj0@r.postjobfree.com

LinkedIn:

https://www.linkedin.com/in/bolad

e-bayo

Address: 9A, Omosanya Mogaji,

Ogudu, Lagos.

ADEBAYO BOLADE PATIENCE

DIGITAL MEDIA/ PUBLIC RELATIONS /MARKETING

COMMUNICATIONS EXPERT

EDUCATION

2020 Diploma in Public Relations,

Nigerian Institute of Public Relations.

2019 Post Graduate Diploma in Mass

Communication.

University of Lagos, Nigeria.

2019 Certificate in Digital Marketing

Google Inc.

2017 National Youth Service Corps Certificate

2012-2016 Bsc. Human Physiology

College of Medicine University of Lagos,

Lagos Nigeria.

2006-2010 Senior Secondary School Certificate

(SSCE)

Stars International College Ikorodu,

Lagos, Nigeria.

PROFESSIONAL EXPERIENCE

Content Marketing Lead, ParisPurple Beauty Lagos.

September 2019 – August 2020

Key Duties

● Copywriting, editing and creative content development for website, email newsletters and online promotional

campaigns.

● Creation of content strategies for organic social media growth; create, curate, and manage all published content on the social (images, videos and written).

● Editing and proof-reading all content to maintain proper grammar and structure.

● Online reputation for the brand as a customer oriented brand, deliver quality social customer service and build Client relationships via social media.

SKILLS

• Innovative thinking

• Digital Marketing

• Social Media Management

and Marketing

• Content Development

• Press and Media Relations

• Digital and Brand Strategy

• Graphic communication

• Phone Photography

• Writing and Editing

• Copywriting

• Research

• Client / Customer

Relationship Management

• SEO optimization

AFFILIATIONS

• Nigeria Institute of Public

Relations

• Google Digital

certifications

• Certificate in Social

media Management, Hubspot

Academy.

SOFT SKILLS

• Attention to details,

organisational and time

management skills.

• Ability to meet deadlines

• Ability to multitask

• Self-leadership

● Market research for developing and managing innovative content for digital marketing campaigns.

● Optimise website content for better reach utilizing a range of techniques including paid search, SEO and PPC.

Social Media / Online Community Manager (Remote), Girlily, New York, USA

March 2019 – March 2020

Key Duties

● Collaborate with internal teams to create landing pages and optimize user experience.

● Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and

customer touch points.

● Communicating the marketing plan.

● Researching demand for the organization's products and services.

● Evaluating competitors.

● Managed PR and press relations

Digital Marketing Manager, Divergent Enterprise, Lagos. May 2018 - May 2019

Key Duties

● In charge of Digital Marketing for the following brands under the Divergent Enterprise: 1) Landlagos 2) Femfunds

● Build a creative content calendar; coordinate with graphic designers to ensure brand standards

● Development of brand awareness and online reputation

● Influence content strategy by working with the creative director, creative writers, videographers and other staff to identify and fulfill content needs for all stages of the customer journey.

● In conjunction with the web team, create, adapt, improve and optimize web communication for SEO and organic

● Replying to users queries about the brands to achieve quality customer service.

• Adapts easily to new fields

• Empathy and care

HARD SKILLS

• Proficiency in Microsoft suite

and office (word, powerpoint and

excel).

• Proficiency with Google Drive,

Zoom, SEO, Wordpress, websites

and Slack

• Strong communications skills

(copywriting and research)

INTERESTS

• Writing

• Researching

• Traveling

• Volunteering

• Reading

• Public Speaking

REFERENCES

Available on request

● Ensuring positive brand perception on several social media sites

● Analyze key metrics and tweak strategy as needed

● Monitor, track and report on feedback and online reviews

● Organize and manage events to boost brand awareness Content Strategist, Audiosol, Lagos, Nigeria

June 2017 - April 2018

Key Duties

● Develop marketing communications plans including strategy, goals, budget and tactics for clients

● Develop media relations strategy, seeking high-level placements in print, broadcast and online media

● Coordinate all public relations activities for clients

● Managing a content team consisting of transcribers, writers, editors, graphic designers, videographers, etc.

● Formulating a cross-platform content strategy.

● Brainstorm with team members to develop new ideas.

● Social media management, marketing and advertising for client brands.

● Community Engagement and Feedback etc

Contact this candidate