Marketing Sales
Resume:
BEN STEWARD
SALES LEADER
CONTACT
SKILLS
Phone:
Email:
********@*****.***
Home:
PO Box 2416
Bend, OR 97709
Marketing Operations Manager
G5 Oct 2018 - Present
Actively monitor, analyze and report on the health of the marketing contribution to pipeline, program ROI, and BDR activity to the executive team
Create and maintain metrics dashboards and analytic reports on marketing and sales performance, activities, and effectiveness
Analyze marketing and sales data to develop insights and make strategic recommendations on areas for operations Drive sales and marketing alignment with processes that support strong lead management, improved lead quality, and enhanced data quality all the way through the funnel Responsible for the day-to-day management and
operations of marketing technology and automation
systems
Integrated various marketing systems (Pardot, Salesforce, B2B Analytics, Google Analytics, Google AdWords, Excel Sheets)
Improved data integrity through data cleansing, list segmentation, data alignment and implementing
process and workflow improvements
Build and strategically automate campaigns
Create scalable and repeatable operational processes to improve the efficiency of demand generating programs and data quality
Test and monitor campaigns to optimize performance based on industry best practices
Document processes related to marketing automation and lead tracking from campaign launch to lead-follow up
Organized, metrics driven
marketer currently developing
and executing automation
strategies that help G5 drive
more revenue. Easily
adaptable to change with an
eagerness towards expanding
marketing and business
development capabilities.
PROFILE EXPERIENCE
TOM WILLIAMS
Pardot
Salesforce
Microsoft Office
HTML/CSS/SQL
Netsuite
Eloqua
BEN STEWARD
SALES LEADER
Marketing Operations Specialist
G5 Sept 2013 - Oct 2018
Certified Pardot Specialist & Salesforce administrator Build, execute, and strategically manage all email programs, segmented lists, lead scoring models and drip programs using industry best practices
Defined ‘metrics that matter’ and manage the process to package these measurements into dashboards and
reports to measure the performance of the marketing team and business development team
Strategically developed lead scoring model and
continuously monitor for optimization
Provide the Marketing leadership team with ongoing analysis of marketing investments, pipeline impact and goal setting
Manage and execute all lead nurturing programs based on customer behaviors and personas to drive leads
through the marketing funnel
Report and analyze email metrics directly to marketing leadership with recommended actions and
improvements
Manage email calendar to ensure that all requests are created, updated and scheduled
Improve open rates/click-through rates using A/B tests Work with creative team to ensure that all emails adhere to branding guidelines and that the HTML templates meet the needs of the marketing campaign
Drive the strategy for operational projects within our marketing automation system & CRM
Purdue University
Bachelor in Sociology,
Minor in Forensic
Science, 2009-2013
EDUCATION EXPERIENCE
TOM WILLIAMS
Certified Pardot Specialist
(June 2017-present)
The Senator Richard G.
Lugar Award – Outstanding
Student Leadership
(November 11, 2011)
AWARDS &
CERTIFICATIONS
Contact this candidate