BEN STEWARD

SALES LEADER

CONTACT

SKILLS

Phone:

317-***-****

Email:

adgqbk@r.postjobfree.com

Home:

PO Box 2416

Bend, OR 97709

Marketing Operations Manager

G5 Oct 2018 - Present

Actively monitor, analyze and report on the health of the marketing contribution to pipeline, program ROI, and BDR activity to the executive team

Create and maintain metrics dashboards and analytic reports on marketing and sales performance, activities, and effectiveness

Analyze marketing and sales data to develop insights and make strategic recommendations on areas for operations Drive sales and marketing alignment with processes that support strong lead management, improved lead quality, and enhanced data quality all the way through the funnel Responsible for the day-to-day management and

operations of marketing technology and automation

systems

Integrated various marketing systems (Pardot, Salesforce, B2B Analytics, Google Analytics, Google AdWords, Excel Sheets)

Improved data integrity through data cleansing, list segmentation, data alignment and implementing

process and workflow improvements

Build and strategically automate campaigns

Create scalable and repeatable operational processes to improve the efficiency of demand generating programs and data quality

Test and monitor campaigns to optimize performance based on industry best practices

Document processes related to marketing automation and lead tracking from campaign launch to lead-follow up

Organized, metrics driven

marketer currently developing

and executing automation

strategies that help G5 drive

more revenue. Easily

adaptable to change with an

eagerness towards expanding

marketing and business

development capabilities.

PROFILE EXPERIENCE

TOM WILLIAMS

Pardot

Salesforce

Microsoft Office

HTML/CSS/SQL

Netsuite

Eloqua

BEN STEWARD

SALES LEADER

Marketing Operations Specialist

G5 Sept 2013 - Oct 2018

Certified Pardot Specialist & Salesforce administrator Build, execute, and strategically manage all email programs, segmented lists, lead scoring models and drip programs using industry best practices

Defined ‘metrics that matter’ and manage the process to package these measurements into dashboards and

reports to measure the performance of the marketing team and business development team

Strategically developed lead scoring model and

continuously monitor for optimization

Provide the Marketing leadership team with ongoing analysis of marketing investments, pipeline impact and goal setting

Manage and execute all lead nurturing programs based on customer behaviors and personas to drive leads

through the marketing funnel

Report and analyze email metrics directly to marketing leadership with recommended actions and

improvements

Manage email calendar to ensure that all requests are created, updated and scheduled

Improve open rates/click-through rates using A/B tests Work with creative team to ensure that all emails adhere to branding guidelines and that the HTML templates meet the needs of the marketing campaign

Drive the strategy for operational projects within our marketing automation system & CRM

Purdue University

Bachelor in Sociology,

Minor in Forensic

Science, 2009-2013

EDUCATION EXPERIENCE

TOM WILLIAMS

Certified Pardot Specialist

(June 2017-present)

The Senator Richard G.

Lugar Award – Outstanding

Student Leadership

(November 11, 2011)

AWARDS &

CERTIFICATIONS

Contact this candidate