Sales Executive Social Media

Christine Paskvan Kiely adgq6p@r.postjobfree.com

***** ***** ****** *********: 702-***-****

Las Vegas, Nevada 89141 Cellular: 702-***-****

SUMMARY

Highly motivated, results driven leader and strategic thinker with extensive marketing, sales and advertising experience. Accomplished communicator with exceptional listening, verbal and written communication skills. In-depth knowledge of the sales process including negotiation, prospecting, forecasting and time management. Strong industry relationships.

EXPERIENCE

2019 - 2020 CURB TAXI MEDIA, Las Vegas, NV

ACCOUNT EXECUTIVE

Curb is a trusted and well-known out-of-home taxi media advertising brand in Las Vegas with headquarters in NYC. Worked directly with business owners, media professionals and advertising agencies to plan annual, regional and time-sensitive adverting campaigns targeting the Las Vegas Visitor. Drive revenue and attain sales goals by generating new business opportunities through my sphere of influence, networking, referrals and cold calls.

2016 – 2018 KRE8 MEDIA OUTDOOR ADVERTISING, Las Vegas, NV

DIRECTOR OF SALES

Responsible for generating and managing $8+ million in sales revenue for the out of home media company. Products & services included: 40 static mobile billboards, 5 digital mobile billboards, 6 Touchdown Structures on the iconic Las Vegas Strip. In addition Kre8 Media provides and manages the Experiential Marketing efforts for clients such as Cirque du Soleil, MGM Resorts International and AEG. Managed a team of five sales professional targeting local, regional and international advertisers. Interacted with support departments like traffic, scheduling/operations, revenue reporting and marketing. Created occupancy reports to see inventory levels at a snapshot to determine optimal revenue goals.

2009 – 2016 NEVADA PUBLIC RADIO, Las Vegas, NV

CORPORATE SUPPORT MANAGER

ASSOCIATE PUBLISHER

Oversaw the underwriting/advertising sales revenue for two public radio stations; News 88.9 KNPR and Classical 89.7 KCNV, Desert Companion magazine and their digital assets. Instrumental in the expansion and management of the sales, traffic and marketing departments, expanded rapidly to a staff of eight.

Revenue growth 40%

Increased product offerings maximizing utilization of digital assets, custom publishing, photography/design services, print production.

Created event, promotion and sponsorship revenue models

Directed growth and expansion of a quarterly publication (2009), repositioned brand and successfully launched Desert Companion magazine into the city regional position.

Increased frequency from 4x per year to 13x times annually.

Increased gross revenue annually to eclipse $1,400,000 in print sales.

2007 – 2009 GREENSPUN MEDIA GROUP, Las Vegas, NV

SALES MANAGER/PUBLISHER

Directly responsible for generating and managing $18-$21 million in sales revenue for two visitor targeted print publications: Las Vegas Magazine (LVM ) and VEGAS2GO. Managed a team of seven sales professionals; outside sales team of four, with two account coordinators. Interacted and directed all support departments like circulation, marketing, accounting, traffic and production.

Between Jan. 1 and April 13, 2009, led team that secured and contracted $1.32 million dollars in NET NEW business.

Developed strong relationships with hotel/resort on the Las Vegas Strip.

Managed a list of house accounts generating $5.4 million dollars annually and growing.

Sample house accounts: MGM Mirage Advertising, Harrah’s Entertainment, General Growth Properties: Fashion Show, The Shoppes at the Palazzo and Grand Canal Shoppes, Kirvin Doak, BASE Entertainment, Blue Man Group, Miracle Mile, Lettuce Entertain You, Palms, AEG Concerts, V Theater Group, Springs Preserve, Southern Wine & Spirits

Average annual sale $198,120 in LVM; $57,200 in VEGAS2GO

Publisher of UNLVino 2009 Wine Lover’s Guide

Played key role in the magazine redesign of VEGAS2GO, development of marketing strategy and web site conceptualizations.

Developed and implemented standards of performance for outside sales personnel.

Implemented standards intended to provide the best customer service in the industry.

Worked closely with Greenspun Interactive on Web sales.

2002 – 2006 CLEAR CHANNEL TAXI MEDIA, Las Vegas, NV

SENIOR SALES EXECUTIVE/MARKETING MANAGER

Managed revenue-generating advertising accounts for two tourist targeted print publications: 24/7 Magazine and Vegas Values Coupon Booklet. Major accounts include MGM Mirage, Harrah’s Entertainment and Mandalay Resort Group. Cultivate new business with local, regional and national advertising accounts. Responsible for $2.5 million in annual sales revenue.

Developed strong media relationships at all major advertising agencies in Las Vegas.

Increased existing portfolio over $100,000 annually within first 3 months

Increased MGM Mirage and RIO/Harrah’s monthly ad frequency commitments.

Influential in the development of marketing strategies, media kit consistency, rate control. Heavy concentration on database marketing.

While in role of Distribution and Subscription Manager, showed 33% growth.

Devised and managed Vegas Values revised distribution strategy from in cab to on Strip increasing demand and coupon usage. Monthly page count increased dramatically within first 12 months. Implemented “Street Team” consistent look and distribution standardization

EDUCATION

Bachelor of Science, University of Nevada, Las Vegas - Hotel Administration

Associate of Applied Business, University of Akron, Ohio - Marketing and Sales Technology

State of Nevada Health & Life Insurance License

ASSOCIATIONS

Founding Member of the UNLV Hotel Alumni Association Board of Directors · Volunteered 2002 - 2012 served two terms as Chairman of the Board of Directors

Grant a Gift Autism Foundation · Founding Member and Chairman of the Board of Directors 2008 - 2012

SOCIAL MEDIA

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