Marketing Manager
Resume:
JULIUS CAESAR S. FARIN
Unit *** Las Asturias Building, San Jose Residencias Condominium, Brgy. Balibago, Santa Rosa City, Laguna
E adgq1f@r.postjobfree.com
OBJECTIVE
My objective is to leverage my experience while continuing to be challenged. Over 20 years of experience working for operating casino services and marketing intelligence products and services. My background in Management, Account/ Project Management and Marketing for both Corporate and Casino Operations represent a unique combination of disciplines. Personally, I have the drive and determination to consistently achieve success as a leader in all of the organizations that I have worked with in the past.
PROFESSIONAL EXPERIENCE
MARKETING & ENTERTAINMENT MANAGER
Acesite Leisure Entertainment Corporation (ALEC)
2F Waterfront Manila Hotel & Casino,
United Nations Avenue cor. Ma. Orosa St., Manila 1000,
Philippines
January 6, 2020 – May 28, 2020
•Responsible for all activities related to conceptualizing, planning, managing and implementing market goals, strategies, tactics and measurements to achieve marketing targets for Casino Filipino Waterfront.
Oversaw the marketing operations in Cebu and Mactan as part of ALEC’s agreement with Waterfront Hotel Cebu and Mactan with PAGCOR / Casino Filipino.
Specific responsibilities include market development; market research and planning; strategic direction for and supervision of promotions, advertising and sales for the three properties that we have namely: Casino Filipino Waterfront Manila (Pre-opening/on-going construction); Casino Filipino Cebu and Casino Filipino Mactan.
Develop and propose marketing promos to augment the existing programs of Casino Filipino Cebu and Mactan in order to surpass their monthly target.
Coordinate activities (such as events, promotions for all Casino team members), through regular meetings, with other managers to ensure a cohesive interdepartmental team relationship.
ASSISTANT MARKETING MANAGER
MARINA SQUARE PROPERTIES INC. (MSPI) / FORTUNEGATE HOLDINGS PHILIPPINES, INC. (FHPI)
5th Floor 1558 New World Manila Bay Hotel, Mabini cor. Pedro Gil, Ermita, Manila
JULY 1, 2016 – DECEMBER 31, 2019
•In charge of the Marketing and Entertainment events of Casino Filipino – Malate.
•Act as host / emcee for various marketing events.
•Prepares the monthly nightly entertainment schedules and process of payment.
•Propose and present marketing and entertainment events at the weekly Management Committee Meetings.
•Recommends marketing programs and activities with general objectives of increasing the number of customers patronizing the casino in order to achieve revenue targets;
•Oversees all the marketing programs and events, prior to the event, during and after to make sure everything will run according to plan;
•Monitors the results of each programs and make necessary adjustments/improvements if needed for the succeeding marketing programs;
•Prepares and implement approved marketing programs and activities of the branch;
•Organize and recommend events and special activities like special events, raffle and product launching among others;
•Coordinates with partner establishments (hotels, bars, restaurants, etc) to create marketing programs which will be beneficial to the branch;
•Coordinates with talent booking agents regarding band availability and rates in preparation for the drafting of nightly entertainment budget and schedules;
•Conceptualizes designs for marketing events and promos;
SENIOR MARKETING ASSISTANT
CASINO FILIPINO (PAGCOR) MALATE
New World Manila Bay Hotel, Mabini cor. Pedro Gil, Ermita, Manila
SEPTEMBER 2010 - JUNE 2016
•Handles and facilitates branch marketing events.
•Act as host / emcee for various marketing events such as raffles, promo launching, VIP Nights, among others.
•Prepares various report for the Sr. Marketing Officer / Marketing Head such as the weekly Branch Management
Panel, SMO’s Conference and the like.
•Coordinates with outside establishments such as hotels and bars for possible tie-ups.
•Assist in creating new marketing programs for the branch slot machines, table games and Bingo.
•Prepares the board recommendations along with the cost benefit analysis for various marketing programs of the branch.
•Bingo Master / caller during branch Bingo operations.
ASSISTANT BRANCH MARKETING OFFICER
CASINO FILIPINO (PAGCOR) – MACTAN
Waterfront Airport Hotel, Lapu-Lapu City, Cebu OCTOBER 2009 - SEPTEMBER 2010
•Assisted the Sr. Marketing Officer in creating new marketing programs for the branch.
•Handled and facilitated Entertainment and Marketing events.
•Generate various reports to be submitted to Marketing Department and Entertainment Department.
•Represented the Branch in behalf of the Branch Manager and Sr. Marketing Officer in the monthly meeting with the City Tourism Council of Lapu-lapu for cultural and tourism events.
ASSISTANT MARKETING OFFICER (ACTING CAPACITY)
LOCAL MARKETING UNIT, MARKETING AND CASINO CUSTOMER RELATIONS DEPARTMENT
PHILIPPINE AMUSEMENT AND GAMING CORPORATION (PAGCOR)
4th Floor PIRC Bldg., PAGCOR Parañaque, Naia Road, Parañaque City
AUGUST 2007 TO SEPTEMBER 2009
•Under the Branch Promotions Unit of the department, I personally handled the marketing events such as golf tournaments, sponsorships, event hosting, and casino-themed parties of MCCRD and coordinate the same for all PAGCOR Branches.
•Handled the budget allocation and utilization, and prepared Board recommendations and other pertinent documents for all branches and of MCCRD.
•Represented the company in business meetings with various organizations and clubs whose members belong to our target market.
MARKETING ASSOCIATE
CASINO FILIPINO (PAGCOR) - PAVILION Waterfront Hotel, United Nations Ave., Manila.
JANUARY 2004 – JULY 2007
•Generated new marketing programs to create new clientele as well as retain the current customers thru developing various marketing activities and events.
•Host and supervise various marketing events within the branch. Conceptualized and created various marketing collaterals such as posters, flyers, tickets and streamers to promote branch shows, events, shows and activities.
•Prepares the report of the Senior Branch Marketing Officer to be presented and submitted to the Branch Management Panel, Corporate Management Panel, and Sr. Marketing Officers Conference.
•Coordinate with various corporation and socio-civic organizations for sponsorship, hosting and other functions.
CLERK / TYPIST
HUMAN RESOURCE SECTION
CASINO FILIPINO (PAGCOR) - PAVILION
Waterfront Hotel, United Nations Ave., Manila.
SEPTEMBER 2000 TO DECEMBER 2003
•Update and facilitated the Branch Personnel Information System which handles personnel movements such as the newly hired personnel, transferee, and other personnel movement of the branch.
•Prepares all the pertinent documents, including preparation of airfare and transportation requirements of all official travels conducted by the branch officers and staff.
•Facilitates and process the various employees benefit for the branch personnel.
DATA ENCODER
INFORMATION TECHNOLOGY DEPARTMENT PHILIPPINE AMUSEMENT & GAMING CORPORATION (PAGCOR)
PAGCOR House, 1330 Roxas Blvd., Ermita Manila
SEPTEMBER 1999 TO AUGUST 2000
•Delegated as the Technical Support Personnel for the following systems used by Casino Filipino – Pavilion’s Property & Procurement Department:
o Fixed Assets Monitoring System (FAMS)
o Consumable Assets Monitoring System (CAMS) o Request Voucher Monitoring System (RVMS)
•Ensures the integrity of source documents and accuracy of gaming transactions and various reports.
•Prepares Computer and AS400 terminal troubleshooting and on-sight repairs, system updates and connection errors.
EDUCATION
BACHELOR OF ARTS MAJOR IN POLITICAL SCIENCE (94-98)
COLEGIO DE SAN JUAN DE LETRAN
MURALLA ST., INTRAMUROS, MANILA
1997 - 1998 President, Letran Society of Junior Parliamentarians (LSJP)
SEMINARS ATTENDED
SERBISYONG PANALO, SERBISYONG PILIPINO
(Neuro-Linguistic Programming Training) Conducted by: Trainstation
SVIP Room, Hyatt Hotel and Casino Manila JUNE 23-24, 2014
PAGCOR GAMES OVERVIEW CSTP Room, Airport Casino Filipino DECEMBER 10-12, 2012
INTERACTIVE EVENT HOSTING
Lineage Management & Consultancy Services
Citystate Tower Hotel, Mabini, Manila
JULY 10, 2012
HOW TO MANAGE A POKER TOURNAMENT By Mr. Danny McDonagh, Asia Pacific Poker Tour Shangri-la Mactan, Cebu City NOVEMBER 11, 2009
HOW TO SET UP A POKER ROOM
Asian Gaming Academy
1313 Pagcor House, Roxas Blvd., Manila OCTOBER 1 – 3, 2008
THE DYNAMICS OF SELLING
The Philippine Travel Operators Association
PIRC Bldg., Airport Casino, Parañaque City
MARCH 10, 2004
COMPUTER TRAINING
(Windows XP, MS Office XP, MS Outlook)
PAGCOR Academy
1313 Pagcor House, Roxas Blvd., Manila OCTOBER 7-11, 2002
SSSIN-DEPTH SEMINAR (Batch 18) SSS Bldg., East Avenue, Quezon City SEPTEMBER 18-21, 2000
BASIC ROUTER CONFIGURATION
WESOLV, 4th Floor Fujitsu Bldg., A. Arnaiz Ave.,
Legaspi Village, Makati
JUNE 26 – 28, 2000
CAREER ACHIEVEMENTS
Nominated as Model Employee for Non-Gaming for calendar year 2013
Branch Model Employee for Admin for the Month of May 2014
PERSONAL DATA
Date of Birth: October 26, 1977
Place of Birth: Philippines
Sex: Male
Civil Status: Single
Nationality: Filipino
Height: 5’10
Religion: Roman Catholic
REFERENCES : To be furnished upon a request
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