LANCE POWER

Uxbridge, MA

(***) ***- ****

https://www.linkedin.com/in/lancepower

adgptf@r.postjobfree.com

EXECUTIVE SALES MANAGER

Summary: 23 years Account and Distributor Industry experience. Proven track record of winning in the market place, driving brands through distributor networks, into retail then pulled into consumer hands. Distributor Management across various states working with J Polep, Core-Mark, Youngs Market Co., Southern Glazers Wine and Spirits, Republic National Distributing Company, and Breakthrough Bev. Experience within National Account management CVS, Albertsons-Safeway, Costco, and Rite Aid. New England C Channel accounts Nouria, Verc, CN Brown, Petro MG, Wheels, CPD, Champlain Farms, Sandri and others. CA Regional Chains, Mini Ethnic Chains both Hispanic and Asian, Broad Market and On Premise

• Strategic Business Development

• Strategic Long/Short Term Planning

• Brand Building

• IRI/Nielson’s Implementation

• Programming and Sales

• Marketing Strategy

• Customer Development

• National Product Launch Implementation

• Category Management

• Profit and Loss

EXPERIENCE

JUUL Labs 2018-2020

Division Manager 2019

Devise Sales strategies with the goal of increasing points of distribution, shelf space, product positioning, consumer awareness, trial, conversion Manage Team of 5-7 Territory Sales Managers calling on established accounts and prospecting new traditional and nontraditional retailers; i.e Specialty retailers (Vape, Smoke, Tobacconists), CStores, Bodegas, etc.

• Drive KPI’s set for the company, regional team and individual performance.

• Build deep “Trusted Advisor” relationships with store managers / owners and distribution partner’s sales teams by providing expertise and knowledge of the industry, retail strategies and sales tactics.

• Work with Government Affairs and Legal Team on up coming regulations

• Engage in product training, demos, consumer awareness, branding and acquisition initiatives.

• Assess both successes and failures with actionable plans for continuous improvement.

• Focus on execution to make things happen and get the job done. Key Account Manager / Distributor Manager 2018-2019 Manage Regional Chain Accounts in the MA, RI, CT, NY, VT, NH, ME assigned territory through a combination of maintaining regular call frequency in elevating rate of sales at existing customers as well as establishing selling opportunities with new Regional Chain customers.

• Collaborate with Trade Marketing and Category Leadership team to develop custom Chain Retail Programming to drive rate of sale and incremental product placement within Northeast Region territory.

• Effectively communicate with internal departments, partner distributors, & retail customers to develop & execute sales strategy.

• Routine management of sales execution and category leadership with all partner distributors and chain retail accounts, as category leader in OTP.

• Develop and deliver successful retail programming partnerships that maximize ROI sales budget management in mind.

• Reset over 500 accounts in NE with Best in Class shelf sets

• Grew JUUL Share from 55pts to 83pts in Account Base

• 5X growth in first 6 months

• 3X growth in last 6 months

(916) 827 – 6408 • https://www.linkedin.com/in/lancepower • adgptf@r.postjobfree.com BEAM SUNTORY INC. 2015-2017

CVS National Account Manager

Manage National Chain aspects for CVS across 2004 spirit outlets, Liquor Marketing Manager’s (LMM) calls in CA, FL and IN, and Corporate calls in RI. Excelled in new item presentations, business development, innovation project management, Napoleon Project, Kantar, and Consumer Insights.

• Grew market share from 11.35 to 12.1 at CVS in 2017 through increased national end cap programming

• 2017 Grew sales +3.1% by cross functional distributors negotiations

• Rebalance account direction after tobacco removal and front of store changes by developing commercial marketing effective programming

• Ideation Creation aligned Beam Commercial Marketing, CVS and State Managers to drive NSV in CVS for 2016 and into 2017.

• New item presentations, business development, Innovation Project Management, Napoleon Project, Kantar, and Consumer Insights

BACARDI USA, INC. 2005-2015

North CA Market Manager On/Off Premise, 2010-2015

Managed yearly growth goals for Bacardi with Youngs Market Co (YMCo), Sacramento and Fresno branches working with over 80 distributor personnel, 91,000 cases and 5,000 accounts. Focused against top 100 On and Off premise business partners to grow business share, commercial marketing collaboration, and winning in the market place. Ethnic Key account management, Asian and Hispanic in No CA with collaboration on programming in SO CA.

• Delivered ROI and P&L against business activities for North CA Valley Market.

• Managed Team Enterprises three employees to align with Bacardi goals.

• Successfully launched 26 new product SKUs in the last 10 years.

• Key account management and business development of top 100 accounts.

• Drove go to market programs within YMCo to gain consumer and customer awareness on BUSA brands

• Distributor Management, driving execution, BUSA brand focus and goal attainment

• Provide Distributor Management with necessary tools for winning in the marketplace

• Reduced Local Promotion Funds by 80% in last three years North CA Market Manager Off-Premise, 2008-2010

Managed all Broad Market activities for Northern California including pricing, programming, new item introductions, monthly goals, and planning.

• Key account management, Asian market and Hispanic market management.

• Align No CA and So CA BUSA planning and programming for statewide strategic alignment National Account Manager, 2005-2008

Manage all National Chain aspects for Safeway and Rite Aid including new item presentations, business developme

nt, Innovation Project Management, and Ad Projects.

• Aligned Distributors across 13 spirit states and 22 wine states, collaborate with Regional Manager’s on account objectives and plans.

• Developed and implemented Strategic National Objectives with Divisional VP and Regional Managers

• Developed Category Management presentations for new items, schematics, rebuttals, performance opportunities gaps

• Implemented National Programming Objectives, Shelf Plano-grams

• Grew Bacardi USA, Inc. National business at Safeway, Inc. by 18.5% CY 2005

• Grew Bacardi USA, Inc. National business at Safeway, Inc. by 12.2% CY 2006

• Grew Bacardi USA, Inc. National business at Safeway, Inc. by 9.8% CY 2007 ADDITIONAL RELEVANT EXPERIENCE

• Federal Business Loan Officer, UNITED STATES SMALL BUSINESS ADMINISTRATION DISASTER

• OFFICE, Orangevale, CA

• Regional Director of Chain North CA, STE. MICHELLE WINE ESTATES, Bellevue, WA

• National Account Manager West, US BEVERAGE, Stamford, CT

• Northern California Chain Manager, Territory Manager, On Premise Specialist, DIAGEO, Pleasanton, CA 98-03

• Account Manager North West WA, OR, CA, and Idaho - Sealed Air Corp, Hayward, CA 96-98

• Restaurant Manager - Olde Port Inn, Port San Luis CA 90-97

(916) 827 – 6408 • https://www.linkedin.com/in/lancepower • adgptf@r.postjobfree.com EDUCATION

• California Polytechnic State University, San Luis Obispo 1996

• Bachelor of Science (BS), Industrial Technology, Minor Packaging PROFESSIONAL DEVELOPMENT

• Dale Carnegie School for Managers

• HPT – High Performance Team Training

• Fusion Training – Advanced executive presentation skills course.

• Delta Training – Category Management Skills Course

• Delta Training – Advance Negotiating Skills Course Advanced Negotiating Sales Training

• Selling to Win – Bacardi USA

• C.S.S – Certified Spirit Specialist

• IMPACT Selling, Brooks Training

PERSONAL INTERESTS

• Uxbridge Baseball Association

T-Ball, U8 and U10 Baseball Coach

• Skiing, NETRA, BBQ and Gardening

• Cross functional training

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