SHEETAL DUBE

**** ******* *** **, *******, GA

Email: adgpt7@r.postjobfree.com Phone: 404-***-****

https://www.linkedin.com/in/sheetaldube/

Product Management

I have 10+ years of experience in building customer focused web & mobile products for Fortune 500 companies and start-ups. While I enjoy high level thinking, I am excellent at rolling up my sleeves and getting the job done. My core expertise lies in analyzing qualitative and quantitative data, identifying actionable business insights, breaking down complex projects to manageable tasks, working with cross functional teams to deliver products of highest value. My past clients include Ameriprise, Honeywell, Medtronic, United Healthcare, General Mills, etc.

WORK EXPERIENCE:

Digital Products Consultant: Atlanta, GA May 2017 – current Providing strategic inputs and executing everyday tasks to build web and mobile products.

Launched a new mobile application for clinicians to manage patients with heart conditions. Conducted user research to identify customer needs, created product roadmap, user stories and worked with development teams to build the application.

Identified opportunities to engage regional distributors, via client’s website, to promote consumer food products. Conducted user interviews, identified market segments, developed personas, customer journey maps and wireframes.

Conducted content audit and heuristic evaluation for a legal research website.

Product Owner, Audioname.com: Portland, OR Apr 2011- June 2012

Launched and sold Audioname.com, a SaaS application for adding voice to customers digital profiles and email signatures. (Linkedin launched a similar feature in 2020).

Defined the product strategy, raised angle investment, brought idea to market

Identified, farmed, established client relationships with corporate and govt. agencies

Developed on-boarding strategies, managed day to day operations

Sr. UX Consultant, Fathom Consulting: Minneapolis, MN Mar 2007- Apr 2011

Defined web and mobile strategies for clients. Participated in new client pitches and established UX thought leadership for Fathom Consulting. Some of the project highlights,

Increased online conversion for auto insurance website by 15% using competitive bench marking, moderated usability tests and analyzing website traffic.

Increased online enrollment in preventive wellness program, for a health insurance company. Conducted user interviews, identified user needs, designed low-fidelity prototypes, validated new workflows and worked with client’s development team.

Identified market segment and user interface concepts for a new medical device, aimed to increase self-management for patients with chronic health conditions. Conducted in person interviews with 30+ patients across three states.

Project Manager, Honeywell Inc: Morristown, NJ Mar 2004 - Apr 2007

Migrated content for 100+ Honeywell websites under one brand umbrella by defining the online web strategy for Honeywell and working with cross functional and cross border teams.

Managed stakeholder expectations (across business units) and vendor relationships

Mentored content owners on migrating content in the content management tool (CMS)

Managed day to day operations and ensured brand compliance

Senior Manager UX, Honeywell Tech Solutions Lab (HTSL): India Jun 2001- Jul 2003

Institutionalized UX practice within HTSL, recruited and mentored UX team.

Integrated user centered design process with the software development life cycle, trained 3000 engineers on usability best practices

Recruited and mentored the user experience team, front end development team

Senior Information Architect, Sapient: India Jan 2001 - Apr 2001

Applied information architecture methodologies, enhanced UX for digital products.

Participated in a global effort to redesign the enterprise portal for Lucent.com

Conducted content audits, design workshops to assist with for content migration

EDUCATION:

Master’s in Industrial Design, Specialized in Visual Communication

Indian Institute of Technology, Mumbai, India

Bachelor’s in Graphic Design, Specialized in Advertising and Marketing

College of Arts, Chandigarh, India

Certified Usability Analyst from Human Factors International * Certified in Digital Marketing from The Kellogg Business School * Google Analytics * Certified SCRUM Product Owner

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