Email Marketing/Lead Generation

JENNA ZELENY

***** ****** ** ******, ** ***** 402-***-**** *****.*******@*****.***

PROFESSIONAL PROFILE

Recent college graduate with 2+ years of social media and email marketing experience. I thrive in fast-paced, high-energy environments and will deliver value through creativity, attention to detail, and enthusiasm. WORK EXPERIENCE

SportsTrip, Lincoln, NE

Sales Operations Coordinator, January 2020-Present

• Coordinate the entire email marketing process- including list building, copywriting, design, and deployment.

• Analyze and compare campaign performances and share weekly reports with the sales team.

• Introduce new, creative ways to generate leads through email marketing and social media platforms.

• Consistently achieve high click-through and open rates to obtain 25+ qualified leads weekly.

• Write content for direct mail, the company website, social media accounts, and landing pages. NRC Health, Lincoln, NE

Business Development Intern, May 2019-January 2020

• Created targeted email marketing campaign content for multiple divisions.

• Championed product-specific automation drip campaigns from start to finish.

• Design account-specific display advertisements with a click-through rate of .20%.

• Run NRC Interns’ social media, building brand awareness, and growing followers by 25% in two months. IMG Husker Sports Properties, Lincoln, NE

Property Assistant, August 2018-February 2020

• Use Adobe Premiere Pro to create content for Husker Sports Twitter, an account with 31,000+ followers.

• Average 40,000+ impressions and 2,000+ media engagements on posts.

• Prepare for Husker Athletic hospitality events and host prominent partners. EDUCATION

University of Nebraska-Lincoln, Lincoln, NE

Bachelor of Science in Business Administration, December 2019 Major: Marketing; GPA: (Highest Distinction) 3.91/4.00 Certificate of Sales Excellence

Top of graduating class, May 2019

SKILLS

Computer Skills:

• Adobe Suite, Microsoft Office, Pardot, Zoho Campaigns, MailJet, Salesforce, Zoho CRM, Hubspot, LinkedIn, Twitter, Instagram, Facebook, Terminus, Snappy TV

Interpersonal Skills

• Teamwork, Communication skills, Time management, Flexibility, Attention to detail, Creative, Self-motivated

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