Manager Digital Marketing

EVER CRUZ

305-***-**** adgoun@r.postjobfree.com linkedin.com/in/evercruz

Experience

**** ** **** ***** ********* Group: Sr. Account Executive, Digital Marketing – Miami, FL

• Plan and execute global digital strategies for the Azamara brand in collaboration with agency partners

• Project management of cross-functional projects in collaboration with agency partners and integrated digital brand teams to develop experiences that maximize online sales and revenue YOY

• Led and managed a redesigned booking engine which led to a 51% increase in web bookings

• Lead the development and implementation of data-driven lead capture strategies

• Sustain a 7% increase of global web traffic by tracking, evaluating and analyzing digital trends to improve functionality, introduce new tools and optimize for a better user experience

• Work closely with the analytics and insights teams to uncover insights and inform future initiatives and help demonstrate the return on investment

• Responsible for monthly and quarterly global KPI reports that provide an overview of the current state of the business, same-time-last-year comparisons and key areas of opportunities based on business needs

• Conduct website audits, QA, copy editing, update content using CMS and ensure a consistent brand look and feel across global pages 2017 to 2018 The Community: Brand Manager – Miami, FL Account: Verizon Wireless, Multicultural

• Work alongside Account Director to lead fast-paced TV productions and multiple digital display campaigns

• Provide a recommended strategic approach to client by identifying communication and marketing opportunities relevant to the target consumer, examining past campaign learnings, competitor messaging and programs

• Evaluate consumer insights, trends and business goals and determine how that can impact the creative brief development

• Manage two team members to assist in overall account needs while focusing on career growth

2016 Young & Rubicam/The Bravo Group: Brand Manager – Miami, FL Account: beIN Sports, Total Market

• Manage the development and execution of 360 integrated campaigns for El Clasico, MotoGP Racing, Conference USA and Return of European Leagues

• Collaborate with creative, insights, media, and digital teams to develop integrated campaign deliverables such as display ads, social ads, event activations and campaign business cases

• Responsible for managing timelines, budgets and competitive analysis 2011 to 2016 República Havas: Associate Account Manager – Miami, FL Accounts: Aetna, Goya Foods, Sedano's Supermarkets, Amigos For Kids, Coconut Grove Arts Festival, Hispanic Market

• Work with Account Manager in successfully producing event activations, collateral and PR efforts for Goya’s sponsorship of the South Beach Wine & Food Festival

• Manage daily account activities, including monthly budgets, meeting agendas, recaps, scope of work deliverables and client requests

• Develop project briefs to assist with the creative development of projects, including print advertisements, website builds, internal and external publications, brand/logo development and organization collateral Education

Master of Science: Mass Communications

Florida International University – Miami, FL

• Capstone Project: Sonic’s An

Initiative to Drive-in to Miami

Bachelor of Arts: Liberal Studies

Florida International University – Miami, FL

• Concentration: Journalism, philosophy and literature Skills & Interests

• Team player

• Thrive in fast paced environments

• Professional working proficiency ENG + SPA

• Presentation + Project Management

• Microsoft Office + Mac Keynote + Drupal

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