RITWIK CHAUDHURI

Mobile: +919*********

Email: adgora@r.postjobfree.com

Brand Marketing Specialist (FMCG)

By "walking the streets" in the Indian Retail Markets for many years, I offer a comprehensive experience and expertise in Branding, Distribution & Sales; including Profit Centre Operations in multiple FMCG Product Categories which include Soaps & Detergent, Hair Care, Personal Care, OTC, Beauty Care, Cold Beverage and Hot Beverage.

CAREER OBJECTIVE

Obtain a challenging leadership position in a professional Organization with focus to optimally utilize my experience, skills and expertise in developing Brands, with focus on the Consumer needs, formulating Strategy for increasing Market Share for short and long term business growth with profitability

KEY SKILLS

Business Management

Brand/s Management

Formulating Marketing & Sales Strategy, Planning & Pricing (includes budgets)

Plan and execute unique and cost effective ATL & BTL activities to derive maximum long & short term goals. This includes media buying, Agency coordination, Campaigns, Promotions etc

General Trade Distribution setup and development

Manpower recruitment and management

Train and guide the TEAM to derive both qualitative and quantitative growth

CAREER PROGRESSION AND EXPERIENCE

Business & Marketing Consultant Oct’14 onwards

Create a workable Business Strategy for FMCG Brand/s across Categories

Build up a profitable business through correct pricing and Marketing Plan

Handle and utilize Marketing budget to derive maximum effectivity on an ongoing basis

Identify potential markets, target consumers and products/blend to fulfil their needs

Coordinate with designers to brief them -for Packet design, POP etc

Help in Recruitment and Building up of the Sales Team

Coordinate and guide the RSM/State Head/ National Sales Head to effectively execute marketing inputs

Regularly monitor the overall performance of the RSM /SH/NSM so that they deliver optimum results

Implement systems to simplify and set standardized controls for our better understanding

Make ongoing BTL plans to support sales growth

Coordinate with vendors of promotional items, advertising agencies etc

Create Brand awareness in due time to sustain a longer life cycle and growth of our Brand/s

Conduct training to the sales team to upgrade generic efficiency

Attend Monthly Review Meetings as and when required

Conduct Annual Sales Team / Dealer / Retailer Meets only after they achieve objectives set by the Company

Century Pulp & Paper Dec’13 – Oct’14

Manager - Sales

Handled a business turnover of 20 crores / month of Paper and Boards in the States of West Bengal, North Eastern States, Bihar, Jharkhand, Orissa, Chattisgarh and Nepal.

Goodricke Group Limited Mar’95 to Feb’12

Assistant Head Packet Tea (PAN INDIA)

Assisted the Head Packet Tea (HOD) in Strategic Business Planning & Managing - Targets, Budgets, Manpower, Pricing, Brand Management(24 nos), Sales, MIS etc

I recruited, trained, motivated and led a team of 120+ sales and marketing professionals along with all the Consignee Agents / C&F Agent, Distributors and Key Accounts across India,

Substantially increased turnover of Packet Tea Business from 46.2 Crores to 133.65 Crores by systematizing the General Trade distribution network across India, tie-ups with Institutions like BPCL(beyond LPG), Reliance Retail (Private label), CSD, Modern Trade and by optimum utilization of resources

Coordinated with different agencies for designs, media planning, TVC making, Outdoor Branding, Movie inserts, events etc

Started Exclusive Retail stores in an Amusement Park, Cinema halls, Malls and Clubs

Planned and implemented numerous Consumer schemes on PAN India basis

Launched new Brands like Castleton Premium, Goodricke Premium, Goodricke Roasted, Zabardast and Gold Estate. Also re-launched Goodricke Tea as Goodricke Chai

Introduced vital SKUs to penetrate into different segments of the markets, including rural markets and HORECA outlets

Introduced web sales of Packet Tea through the Goodricke website

Executive (Marketing)

From 1995 to 2003 worked in all the States across India. I appointed and guided Consignee Agents and the sales team of over 120 professionals. Achieved sales targets and improved market penetration

Planned BTL activities and coordinated with the Sales Team and Event management / promotional agencies for successful implementation. Initiatives included road shows, consumer competition, retailers’ competition, stalls, mobile van operation, Inshop & door to door campaigns etc

Pepsi Foods Limited Mar’94 to Feb’95

Senior Sales Executive (Kolkata Metro)

Provided strategic leadership and managed the entire operations of Fountain Pepsi Launch in Kolkata.

It included identifying locations to install vending machines, co-ordinate with maintenance service provider, set up service and visit schedules of the service and sales team. At the time of installation, branding etc., of each outlet was done.

In addition, I organized road shows, events and stalls to promote Fountain Pepsi.

Led, trained and motivated a team of over 30 sales and service personnel to develop and deliver on corporate objectives.

Formulated comprehensive business strategy and identified core competencies and potential growth areas for expansion and diversification.

Procter & Gamble (India) Ltd & P&G Godrej Jun’89 to Feb’94

TSI -> TSSI

Very effectively handled Sales of all the Brands in the allocated States of North Eastern India

Contributed to highest sales nationally for Ariel, Whisper, Action 500, Vicks Cough Syrup, Vicks Cough Drops, Clearasil and Oil of Olay

Planned launches and BTL activities across the region

Improved distribution in all parts within my allocated territory by appointing distributors, increased penetration, and innovated the concept of “Centering” and “dhobi line” for low cost front faced visibility

Achieved Brand wise, SKU wise targets each month

Special Achievements

Turned around the Profits of the Packet Tea Operations in Goodricke from 0.84 Crore (INR) to 7.25 Crores (INR) consistently between 2004 to 2011 by strategic planning, pricing and unique and effective BTL activities

Successfully planned and launched Fountain Pepsi in Kolkata Metro

Successfully launched numerous Brands like Ariel, Whisper, Mediker, Oil Of Olay, Camay, Chatpat and Old Spice (re launch)

Received letter of appreciation from Mr David Thomas (MD) for outstanding launch of Ariel

ACADEMIC CREDENTIALS

MBA-Marketing (PGCBM) XLRI, Jamshedpur 2013-14

Bachelors in Commerce Calcutta University 1989

ISC (Science) La Martiniere For Boys, Kolkata 1987

PERSONAL DOSSIER

Date of Birth : 26th June, 1967.

Languages Known : English, Hindi & Bengali

Computer Knowledge : Proficient on MS Office package like MS Word/MS Excel/MS PPT

Permanent Address : “Sunview Apartment”, Block B, Flat No.102, 3 Ruby Park South,

Haltu, Kolkata – 700078.

Relocation : Not a Constraint

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