JEN MIDDLETON

**** * ******** ******,

San Diego, CA, 92021

619-***-****

adgolc@r.postjobfree.com

PROFILE:Marketing hospitality professional with over 14 years experience in hotels, restaurants, spas and resorts SKILLS

● Marketing Strategies &

Campaigns

● Google Analytics

● SEO

● Annual Marketing Plans &

Budgets

● Leadership

● Product Positioning &

Branding

● Web & Print Content

Development

● Email Marketing

● Social Media Management

● CRM Management

● Development of Marketing

Materials

● Public & Media Relations

● New Product Launch

● Vendor Management

● Sponsorship & Fundraising

● Event Management

EXPERIENCE

Marketing Consultant, San Diego

SEPTEMBER 2019 - PRESENT

● Content Strategy.

● Press and Public Relations.

● Social Media Management.

● Design & Print

Marketing Director- Cal-a-Vie Health Spa Resort, San Diego AUGUST 2018- JULY 2019

Key Responsibilities:

● Digital Marketing (content strategy, social media, paid advertising, eblasts, website updates,)

● Press and Public Relations (developed relationships with media contacts, wrote press releases, organized media visits) 1

● Increased customer databases by creating successful marketing campaigns.

● Created and developed marketing ‘themed week’ programs.

● Collaborated with designers on marketing materials and print.

● Organized photoshoots and managed image library

● Led a team of sales/ marketing & creative associates

● Created marketing plan and budgets

Key Achievements:

Implemented a new website and increased digital presence on social media platforms. Created an introductory package to increase revenue during low occupancy

Group Marketing Manager - The Pig Hotel & Restaurant Group, Hampshire, United Kingdom.

JUNE 2009 - NOVEMBER 2016

Key Responsibilities:

● Developed digital marketing strategies through media campaigns to grow the database, and to increase brand awareness

● PR (developed relationships with media contacts, wrote press releases, organized media visits)

● Organised fundraising & sponsorship events, and handled all charity requests

● Collaborated with designers on marketing materials and print.

● Organized photoshoots and managed image library

● Hotel opening project deadlines -monitored milestones through to completion stage .

● Led a team of sales/ marketing & creative associates

● Created marketing plans and annual budget

Key Achievements:

Played a key role in the creation and set up of 5 award-winning hotels throughout the south coast of England.

Marketing Executive - Hotel du Vin Hotel & Restaurant Group -Hampshire, United Kingdom

FEBRUARY 2005 - JUNE 2009

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Reservations & Events Manager -Hotel du Vin Hotel & Restaurant Group - Sussex, United Kingdom

JANUARY 2002-FEBRUARY 2005

TECHNOLOGY

● AdobeCreative Cloud;

● MS Office, PowerPoint, and

Excel

● Content Management Systems

(CMS) Wordpress and Umbraco.;

● 0pera, Resort Suite

● Eventbrite

● Email Marketing Platforms;

MailChimp, Ongage,Exact

Target.;

● Photoshop, Canva & Indesign

● PMS - Basecamp

● Payroll

EDUCATION

Amery Hill, Hampshire, United Kingdom -

Graduated - 8 GCSE

Chartered Institute Marketing, Berkshire, United Kingdom SEPTEMBER 2005-2007 -Diploma

AWARDS

CATEYS- Best Marketing Campaign, 2013

Authorized to work in the USA

3

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