Ashley Alexandria Resendez

**** **** **. ********, ***** 78539 ● 956-***-**** ● adgoh7@r.postjobfree.com

PROFESSIONAL SUMMARY

A highly motived, mission-oriented, Marketing and Communications leader, with experience in organic driven sales generation and increase Brand recognition. Work well both leading and within a team, with dedication to a collaborative approach, yet able to make tough calls independently when needed. Boosted revenue by over 20% in four consecutive years, utilizing Agency re-branding strategy tactics.

SKILLS

Development and execution of integrated marketing communication plans and related budgets.

Implementing customer centric sales across both marketplace and social media platforms.

Delivered promotional activity to drive sales and competitiveness within specific customer segmentation groups.

Maximizing margin delivery by managing sourcing efficiently and provided relevant product offers that met customer’s needs.

Ability to meet or exceed performance objectives while working within a fast-paced and results-oriented environment.

WORK EXPERIENCE

Social Media and Event Marketing Coordinator June 2017- Present

State Farm Insurance, Edinburg, TX

Developed and maintained strong working relationships with internal and external stakeholders.

Actively used digital channels of brands and products of company and creative contents.

Built brand awareness by organizing blogger events within segmented target audience.

Monitored effectiveness of marketing campaigns, managing relevant social media accounts and the target audience.

Created marketing reports and competitive marketing analysis utilized by agency owners for decision making.

Organized marketing events and ensured the smooth operation of marketing efforts, from planning to implementation.

Developed one on-to-one relationships with potential prospects and generated enthusiasm about products being offered.

Social Media Intern January 2020 – May 2020

State Farm Insurance, San Antonio, TX,

Assisted in marketing analysis to gain insight on competition pricing and consumer data

Maintained company’s social media accounts and handled content creation

Applied critical thinking skills to develop innovative solutions and experienced real-world tactical decision-making opportunities

Monitor online presence of company’s brand and engage with end users, strengthening customer relationships

Developed marketing campaigns with using Facebook, Instagram and Twitter to implement social media strategies

Property Manager Assistant August 2018- March 2020

Halash, LLC, Edinburg, TX

Managed rental properties by advertising and filling vacancies: maintain safe, clean and secure premises.

Developed and implemented policies and procedures to adhere to regulatory requirements.

Communicated property issues to property owner to streamline input and completion of maintenance requests and grew customer satisfaction.

Established and maintained property management plan, preventative maintenance policies, and operations manual.

Seasonal Sales Associate October 2018 – December 2018

Kendra Scott, San Antonio, TX

Maintain accurate and attractive merchandise displays, ensuring strategic placement of products in order to maximize purchases

Approach browsing customers and initiate conversations to determine preferences

Followed latest trends in order to provide up-to-date information to customers

EDUCATION

Bachelor of Business Administration in Marketing Expected Graduation: December 2020

St. Mary’s University, San Antonio, TX

Certifications

Microsoft Office (Word, PowerPoint, Excel)

Bloomberg Market Concepts

XCode, Tableau, WordPress, Mimic Stimulation and Web-design

COMMUNITY SERVICE

Mentor, Greehey School of Business August 2018 - Present

Tutor (Catholic Charities), San Antonio, Texas August 2018- Present

Meals on Wheels, San Antonio, Texas August 2019- Present

Tax Form Preparer, Volunteer Income Tax Assistant Program, San Antonio, Tx January 2020- March 2020

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