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Social Media Account Executive

Location:
Santa Monica, CA
Posted:
October 05, 2020

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Resume:

Ilana Freeman

adgofg@r.postjobfree.com 908-***-****

Education:

Montclair State University- Fashion Studies with a minor in Business September 2014- May 2018 Florence University of the Arts- 2017

Professional Experience:

AZIONE PR Los Angeles, California

Account Executive, Digital + VIP September 2019 – Present

• Collaborate with account teams to ensure that influencer selection, messaging, social guidelines, and materials are in line with brand messaging, aesthetic and overall strategy

• Curate digital campaigns and complete partnerships with talent from post contract phase through campaign completion

• Develop and execute pitches to secure media placements

• Develop strategies related to brand communications and promotions to ensure successful campaigns and marketing

• Maintain and continuously grow agency’s network of powerful “turnkey” influencer, stylist, manager, celebrity and publicist relationships.

• Brand Partnerships: Havaianas, True Botanicals, Saucey, simplehuman, KREWE IMAgency New York, NY

Influencer Project Manager September 2018- September 2019

• Take part in pitch teams, to create the most effective and creative campaign formats from an influencer point of view

• Manage influencers throughout ongoing collaborations, from booking to briefing, and from execution to reporting

• Relationship management with current influencer network and scouting new talent

• Assist team Brand and Account Management team on creating strategies for potential upcoming campaigns

• Brand partnerships: Microsoft, Rogaine, ISDIN Beauty, Gilt.com, Moncler Swarovski Professional New York, NY

Temporary Public Relations Coordinator May 2018- September 2018

• Curate paid social campaigns to a targeted audience to optimize engagement for customers

• Ideate and create experiential activations for media

• Evaluate opportunities for partnerships, sponsorships and celebrity placement on an on-going basis

• Organize campaigns with influencers through seedings and paid partnerships

• Coordinate entire Press Preview

• Brand Partnerships: Popsocket, Nike, Ugg, FAO Schwarz, Victoria’s Secret and more. Krupp Group PR Agency- New York, NY

Digital Media Intern January 2018-May 2018

• Monitor social media platforms to ensure bloggers and influencers are promoting our clients products

• Work with supervisor daily to ensure all credits are formatted to client specification

• Managed pinterest account maintaining both brand voice and vision

• Manage all shipment of product from start to finish ensuring all product is accounted for and safely transitioned

• Keeping track of clients inventory used to send to bloggers and influencers

• Brand Partnerships: Mother Denim, Aquatalia Shoes, Natura Brazil, Cariuma, Rouje and more Skills Summary:

• Price

• Excel

• Microsoft365

• Photoshop

• Fashion GPS

• Cision



Contact this candidate