Michelle ‘Mike’ Armstrong

**** *. ******** ***. #***

Milwaukee, WI 53202

414-***-****

E-mail: adgoey@r.postjobfree.com

Summary

Digital marketing & sales, e-commerce, hospitality sales & marketing professional Specializations

• Digital marketing; internet, email & social media marketing

• Consultative sales & presentations

• Business development & branding strategies

• Training / coaching

• Competitive analysis

• SEO optimization

• New hotel openings; marketing, sales & operation management

• Lead generation

• Revenue management

• Market trends / analysis

• Public relations / public speaking

Attributes

• Quick learner who is able to take on multiple and varied roles

• Confident in a leadership role and able to excel in a team environment

• Adaptable and motivated by challenges and goals

EDUCATION

BA Degree - University of California Los Angeles (UCLA) – Westwood, CA

• Major – Theater & Minor - Spanish

PROFESSIONAL EXPERIENCE

White Lodging Hospitality October 2019 – March 2020 Milwaukee, WI Marketing Manager (remote based)

• Responsible for marketing (3) hotels and restaurants in the Milwaukee portfolio; Westin, Marriott & SpringHill Suites; Stella Van Buren, East Town Kitchen & Bar and DOC’s Smokehouse

• Digital marketing; internet, social media, e-mail, PR, websites, media, content management

• Create and do graphics for traditional advertising

• Work with all sites like Yelp & Google, responsible for all review responses, ad placement

• Help sales and marketing team with events to promote via digital marketing

• Attend trade & media shows

WEO Media June 2018 – January 2019 Milwaukee, WI

Senior Marketing Consultant - Contract (remote based)

• Consult & strategize with clients in the dental industry on digital marketing

• Design and implement digital marketing plans & goals for dental practices

• Give presentations to dentist and dental practices Vizergy December 2016 – June 2018 Milwaukee, WI

Director of Business Development; US, Mexico & LATAM (remote based)

• Sell digital marketing products & solutions to the hospitality industry in US, Mexico & LATAM

• Give presentations to Owners, Asset Managers, Corporate & Management Hospitality Companies

• Implement and develop marketing plans & goals for hotels

• Produce management reports; weekly sales, annual forecast, quarterly business plans

• Attend corporate & industry events, public speaking for industry events Accomplishments: Achieved and exceeded annual sales quotas during 1 yrs. of employment Search Optics February 2016- October 2016 Milwaukee, WI Director of Business Development Manager; North America (remote based)

• Consultative selling; digital marketing to new hospitality division in North America

• Paid Search, SEO, website design, internet marketing, solution programs

• Give presentations to Owners, Asset Managers, Corporate & Management Hospitality Companies

• Implement and develop marketing plans & goals for hotels

• Produce management reports: Weekly sales, annual forecast, quarterly business plans Milestone Internet Marketing October 2013- February 2016 Milwaukee, WI Business Development Manager; US & Mexico (remote based)

• Consultative selling; sell internet marketing to the hospitality industry in US & Mexico

• e-Commerce; SEO, website design, internet marketing, Cloud solution programs

• Give presentations to Owners, Asset Managers, Corporate & Management Hospitality Companies

• Implement and develop marketing plans & goals for hotels

• Produce management reports: Weekly sales, annual forecast, quarterly business plans

• Public speaker for webinars, corporate & industry events Accomplishments: Achieved and exceeded annual sales quotas all 3 years of employment Signature Worldwide May 2012 – July 2013 Milwaukee, WI National Director of Sales (remote based)

• Consultative selling - Signature sales and customer service training programs

• Presentations to Corporate, Management Companies, Owners, Asset Managers & more in the hospitality and varied industries

• Attend local & national trade association meetings, conferences and conventions

• Public speaker and trainer; trade meetings, conferences and conventions

• Develop key strategic marketing plans for corporate companies annual training programs Crowne Plaza Milwaukee February 2009 – December 2011 Milwaukee, WI Interstate Hotels & Resorts

Director of Sales & Marketing

• Assisted in operations of opening a new Crowne Plaza Hotel

• Implement and develop marketing & strategic plan, work with interior design team on the hotel project & restaurant during pre-opening

• Develop key public relations contacts & monitor media efforts through print, TV, radio, etc.

• Responsible for e-Commerce; internet marketing, SEO, website, lead generation, etc.

• Market & sell hotel to corporate, associations, leisure, sports, education clients locally, nationwide & internationally

• Plan implement and coordinate media, marketing and promotional campaigns for hotel and hotel restaurant

• Attend trade association meetings local and nationwide

• Responsible for training and managing sales & catering staff

• Revenue Management for hotel; key revenue strategies within all sites i.e.; GDS, internet

• Produce management reports: Weekly sales, annual forecast, quarterly business plans

• Over 3 million in personal sales since opening; exceeding corporate expectations Vizergy February 2008 – June 2008 Milwaukee, WI

Regional Sales Manager - US Midwest (remote based)

• Consultative selling; internet marketing to the hospitality industry in Midwest region

• e-Commerce; SEO, website design, internet marketing, internet booking engine, total solution programs

• Give presentations to Owners, Asset Managers, Corporate & Management Hospitality Companies

• Implement and develop marketing plans & goals for hotels

• Produce management reports: Weekly sales, annual forecast, quarterly business plans

• Attend quarterly sales & trade association meetings Accomplishments: Achieved & exceeded individual quarterly quota Ambassador Hotel Milwaukee January 2005 to May 2006 Milwaukee, WI Director of Sales & Marketing / Consultant

• Assisted in operations of re-opening of restored and renovated luxury hotel

• Implement and develop marketing plan, branding strategies, design & work with interior designers on hotel project. Revenue management for hotel & e-Commerce

• Market & sell hotel to corporate, associations, leisure, sports, education clients locally, nationwide & internationally. Responsible for training & managing sales staff

• Plan & implement and coordinate media, marketing and promotional campaigns for hotel and hotel restaurants. TravelCLICK, Inc. February 2000 to January 2005 Milwaukee, WI Director of Sales & Marketing - Midwest Region (remote based)

• Consultative selling; internet marketing, booking engine & data products to the hospitality industry in the Midwest region

• Plan, implement & coordinate media, marketing & promotional campaigns

• Presentations to Corporate & Management Hospitality Companies, Owners & Asset Managers

• Responsible for training General Managers, Director of Sales, Owners & Asset Managers on TravelCLICK data reports

Accomplishments: Achieved and exceeded annual sales quotas all 5 years of employment AWARDS AND PROFESSIONAL ORGANIZATIONS

Signature Worldwide - Speakers Bureau 2013

Milestone – Speakers Bureau 2013-2016

Executive Women International Madison Chapter – Past President Certified Hospitality Sales Professional – from the American Hotel & Motel Association Member of Milwaukee Sales Professionals & social media group – MKE Link Up Member of charitable organizations – 100 Women Who Care & American Cancer Society PREVIOUS EXPERIENCE

La Couture Cuisine

Milwaukee, WI Chef/Owner

6/2006 – 2/2008

• Small catering company; specializing in making food that is beautiful to the eye & palate

• Catering from 10-200 guest

• Plan and implement all marketing, internet marketing, campaigns & more for business

• Manage staff of 3

Pfister Hotel Milwaukee; a Preferred Hotel

Milwaukee, WI Senior Sales Manager

3/1999-2/2000

• Sell luxury 350 room hotel to corporate market; nationally & internationally

• Responsible for training new sales managers

• Achieved individual monthly quotas

Hyatt Regency Milwaukee

Milwaukee, WI Director of Sales

3/1997 – 3/1999

• Sell 500 room hotel to corporate market; nationally & internationally

• Manage and direct staff of 8, implement & develop strategic sales & marketing plan

• Achieved individual monthly quotas

Madison Concourse Hotel

Madison, WI Director of Sales & Marketing

6/1990-3/1997

• Sell 360 room hotel to corporate market; nationally & internationally

• Manage and direct staff of 10, implement & develop strategic sales & marketing plan

• Established the “Diamond Club” the areas first and finest corporate hotel incentive program SKILLS:

• Proficient in Microsoft suite, Netsuite, Salesforce & Delphi

• Effective time and territory management skills

• Demonstrated performance above required sales quotas

• Ability to work independently

• Team building and facilitating goal accomplishments

• Service oriented

• Chef

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