Social Media Digital Marketing

P A I G E

M A L O O F

M

E X P E R I E N C E

MOSAIC SALES SOLUTIONS

DIGITAL MARKETING SPECIALIST NEW YORK, NY JUNE 2014 - MARCH 16 Specialized in content development, strategic plans and social media management for CPG client programs, including: Coca-Cola, Coffee-Mate, Sabra, Sweet N' Low, Stonefire

Developed analytical reports to create social comprehensive strategy and achieve social KPIs and program engagement

Collaborated with client development on new business pitches & execution Managed digital strategy for experiential programs, including vendor vetting and communication, onsite social, and weekly data reports, etc. S K I L L S

C O N T A C T

P

E X T R A - C U R R I C U L A R S

Written & verbal communication

Corporate event planning

Cross-functional & strong

collaborator

Project management

Marketing strategy

Multi-channel content creation

Market research

Proficient in MS Office

Basic Adobe Suite

Strong organization/time-

management

Proficient in social media

platform/strategy

Positive attitude

Traditional/digital marketing

Innovation

Experience in tech, fact-paced

environments

GOLDSTEIN COMMUNICATIONS

DIGITAL INTERN NEW YORK, NY MAY 2013 - AUGUST 2013 Maintained and managed daily social media accounts for several clients Wrote blog posts for the company blog, The Goldstein Standard Planned and organized client events

NEW YORK JUNIOR LEAGUE NEW YORK, NY, 2015 - PRESENT X-DIVERSITY LEAD D&I/WOMEN ERG AT XAXIS, NY 2018 - 2020 XAXIS OUTCOME MEDIA COMPANY WITHIN GROUPM

GLOBAL MARKETING MANAGER CLIENT, CONTENT & EVENTS NEW YORK, NY APRIL 2016 - MAY 2020

Partnered with global leadership to drive marketing strategies that support key business and brand objectives, including re-positioning evolution, research initiatives, budget allocation, strategic campaigns, etc. Drove cross-collaboration and served as critical liaison across all levels, regions and teams of the global organization to support international business and establish cohesive messaging/priorities

Created a global program to educate and engage partner audience on a range of internal and industry topics using a variety of channels (PowerPoint presentations, LMS, marketing collateral, webinars, Sharepoint, etc.) Collaborated with global key stakeholders across product and innovation teams to develop, execute and communicate go-to-market plan for brand re- positioning and product launches and accurately materialize capabilities into external-facing content development for PR, the company blog & social Supported CEO/sr. level executives by managing internal company updates and events including running the global town hall meetings, global management retreats, leadership meetings, and by developing corporate communications, writing email and newsletter updates Managed strategy and execution for presence at major tentpole industry events (Cannes, CES, MWC, etc) including: project planning, marketing materials, content, press, event messaging, giveaways, contract negotiation, vendor relations, agenda scheduling, etc.

Lead content development and calendar including company blog, research projects, whitepapers, case studies, marketing decks & collateral Achieved a global company infrastructure for Sharepoint, upholding adoption and maintenance, owning marketing specific site with product documentation, case study database development, company updates, training center etc. Managed global alignment with regional teams and international marketing promotional materials- organized monthly meetings, implementing OKR priorities, tracking timelines & budgets, ordered/shipped swag P a i g e . Maloof@g m a i l . c o m

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1 2 5 C h r i s t o p h e r S t r e e t

N e w Y o r k, NY 1 0 0 1 4

E D U C A T I O N

VILLANOVA UNIVERSITY 2010 - 2014

BA: MAJOR IN COMMUNICATION & MINOR IN ENGLISH

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