K E N Z A K A M A L

DATA ANALYST

PCS RETIREMENT І NOV 2019 - PRESENT

• Lead the transformation of business objectives into data and analytics solutions using appropriate data engineering, analytics, and visualization & dashboard applications.

• Use advanced data visualization techniques to generate and communicate insights.

• Drive the firm’s data strategy and master data in collaboration with Technology partners.

• Manage the development and publishing of internal reports from SQL database and Salesforce.

• Construct analysis and prepare recommendations for implementation of new systems, procedures, and organizational changes.

• Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources.

• Providing technical expertise on data storage structures, data mining, and data cleansing. DATA GOVERNANCE

WALMART MEDIA GROUP І JUL 2016- NOV 2019

• Salesforce Subject Matter Expert, contribute to the ongoing improvement of the Order to Cash process by participating in Data Governance, Root Cause Analyses, etc.

• Operate, define and implement cross-functional data quality improvement initiatives that support our business team's top priorities.

• Lead enterprise-level Salesforce projects using agile methodologies throughout project flow with repeated and demonstrable success.

• Refine and mature our data governance and data management practices and tools to enable future scale and improve engagement.

• Improve our data governance maturity to streamline operations, improve effectiveness, and democratize our assets and information

• Proactively mitigate and manage critical escalations and at-risk engagements or related metric; communicate effectively and appropriately with internal leaders and executives

• Identify data governance process improvements while documenting proposed changes and user stories

• Simplify complex problems and find solutions collaboratively for cross-functioning teams MEDIA STRATEGIST

22SQUARED І DEC 2015- JUL 2016

• Lead the definition, measurement, and tracking of the key marketing metrics and KPIs

• Provided insights to guide attribution methodology and enhance understanding of customer lifetime value

• Reported on clickstream and campaign data to understand customer journey and uncover patterns related to successful conversion paths

• Define and QA requirements for datasets and dashboards that will give stakeholders visibility into the data, working with marketing operations and data engineering teams to improve data collection and quality

• Developed custom and syndicated analytical tools to monitor and diagnose brand business issues, identify information needs, and make actionable recommendations

• Lead relationships with 3rd party measurement partners including Kantar Millard Brown, Nielsen/Catalina, comScore, Research Now, Oracle/Datalogix, and MOAT Tampa, FL

727-***-****

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linkedin.com/in/kenzakamal1

E D U C A T I O N

BACHELOR OF SCIENCE,

TELECOMMUNICATIONS

ENGINEERING

University of Florida

2011-2015

I N D U S T R Y

K N O W L E D G E

MetaData Management

Data Visualisation

Data Migration

Data Mining

Reporting & Analysis

Process Flow Enhancement

P R O F E S S I O N A L E X P E R I E N C E

T O O L S & T E C H

Salesforce

Tableau

Power BI

Oracle

SSIS/SSRS

Jira

SQL

ETL

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