Janice Lall

**** ******** ***, ****** *******, CA 95670 H: 916-***-**** adgnvm@r.postjobfree.com

Summary

I'm adept at developing, implementing and managing marketing campaigns that promote client's services with a focus on reliability and quality. I strive to help my clients with logic, best practices, and the right solutions and consider this as an ever-learning experience.

Skills and Tools

Search Engine Optimization, Search Engine Marketing, Google Ads, Google Tag Manager, Facebook Ads, Google Analytics, A/B Split Testing, Link Building, Email marketing, Google Search Console, Data Studio, BrightEdge Certified, Magnolia 5, JIRA, SPSS, Cognos, SQL, Web Services

Experience

Digital Marketing Analytics Specialist Jan 2020 to Present

VSP Global Sacramento, CA

Conduct in-depth SEO audits for different portals across the enterprise using

Consult with business partners across the enterprise to identify web intelligence topics and to provide insightful and analysis to support future growth and decision making.

Monitor and analyze organic search traffic. Use data to inform insights and make SEO recommendations.

Implemented SEO best practices and increased organic traffic by over 180%.

Received Bronze Vision Award for improving organic search rankings from page 2 to Top 5 ranking.

Conducted market analysis for D2C campaigns to identify baseline CPA to measure member engagement and insights

Digital Marketing Consultant Jan 2018 to Nov 2019

Aaron Productions India Bhopal, India

●Created and publish daily content that aligns with the brand vision and encourages authentic engagement

●Maintained a cutting edge understanding of best practices, features, strategies, and tactics for social media channels

●Analyzed campaign performance against company KPI's, report on trends and insights, provide intelligent interpretation and appropriate action plan based on conclusions

●Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments and optimizing campaigns

●Used SEO tools like Screaming Frog, Google Analytics etc. to monitor, analyze and optimize website activity

●Tracked social media analytics

Lead IT Business Analyst Apr 2017 to Jan 2019

Syntel Inc. [Client: Allstate Canada] Mumbai, India

●Analyze business and stakeholder requirements and translating into effective functional requirement documents and workflow diagrams.

●Assisting the development and testing teams to understand the business requirement.

●Helping the team to implement new Rule and Rate changes to compute the premium, reviewing test plan during various SDLC lifecycle.

●Identified loopholes in current system processes and automate them to reduce billing man-hours by 13%.

●Conduct knowledge sharing sessions throughout the team of 5.

Software Analyst Oct 2015 to Mar 2017

Syntel Inc [Client: Allstate USA] Mumbai, India

●Analysis of Functional design document to break down requirements on module level.

●Creation of Technical design document based on Functional Design documents, Business requirements, Rules and Rate manuals, Form matrix, TDOC matrix document for each module.

●Review of System test plan created by System Testers.

●Performing Regression Testing on the copy of production data in the Regression environment.

●Analysis and resolution of production tickets on scheduled production release.

●Performance testing of the application in a Performance environment by running scheduled tasks.

●Provided major contribution in weekly Root Cause Analysis meetings for production issues to prevent the recurrence of such cases in the future.

Udacity Projects

Prepare to Market

●Defined company's marketing goals, articulated value proposition, created empathy map, created target persona, wrote a blog on 3 different platforms

Facebook campaign

●Created 3 Ads targeting the above target persona

●Campaign lead to 6746% ROI

●Made recommendations for future campaigns

Conducted SEO Audit

●For On-Site SEO, used SEO tools- Moz, SEMrush, Screaming Frog to identify keywords to drive users to the page

●Performed technical audit on the metadata

●For Off-Site SEO, conducted backlinks audit, strategized link building and conducted site performance audit

Google Ads

●Approached targeting, finding relevant keywords, campaign structure and ad copy.

●Lead to 123% ROI.

●Listed future campaign recommendations

Email Campaign

●Created 3 email briefs on MailChimp for different stages of the customer journey

●Created email campaign calendar

●Analyzed email campaign results and provided future recommendations

Certifications

Google Analytics Individual Qualification 2019

Google

Credential ID: 23080233

Search Engine Optimization Fundamentals 2019

Coursera

Credential ID: 5V7SCMQR93FS

Optimizing a Website for Search 2019

Coursera

Credential ID: CJMBE5FBLCUU

Introduction to Search Engine Optimization 2019

Coursera

Credential ID: 6NGC67N3R7CG

The Fundamentals of Digital Marketing 2018

Google

Credential ID: QTL KED KFP

BrightEdge Professional Certification 2020

Education

Nanodegree, Digital Marketing 2019

Udacity

IELTS 2017

British Council, IDP

Band Score: 7.5 Test Report Form# 17IN239277LALJ001A

Bachelor of Engineering, Electronics and Telecommunications 2015

Rajiv Gandhi Proudyogiki Vishwavidyalaya Indore, Madhya Pradesh, India

Accomplishments

●Bronze Vision Award for improving organic search rankings from page 2 to Top 5 ranking: May 2020

●Syntel Value Award - SPEED (Responsiveness and act faster with flexibility, keeping quality and cost in mind): Aug 2018

●Kudos Award in Q2 in 2016 for delivering projects with zero defects and good quality as a fresher.

●Cleared Agile Level-1 certification (Syntel)

●Represented Syntel in various Corporate Basketball Tournaments

●Runners-up in Rajiv Gandhi Proudyogiki Vishwavidyalaya (Bhopal) State Level Basketball Tournament: 2012.

Websites, Portfolios, Profiles

●www.linkedin.com/in/janicelall

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