Professional Summary

A versatile and experienced sales and business development specialist. Relishes start up business and sections with demonstrable scaling results and have built valuable account management and operational skill into the profile.

Places emphasis on supporting and advising businesses, as suited to the Training Provider markets, referring to transactional, direct methods across more suited environments. Gained from the product led aesthetics and recruitment markets with plenty of end user and candidate tactility. Proven results in building from scratch and delivering strategy when working with owners and management. Immediately available for both interview and start, own vehicle.

Key Skills & Highlights

Cold calling – relishes picking up the phone

Developed diplomacy, tact and vision

Developing business plans, sales strategies

Entry level management and leadership

Revenue Projections & Monitoring

Sales Pitches & Demonstrations

Experienced with high KPI output

Territory planning and field sales

Drove sales with Pitman Training to over £80k, from start up by implementing robust sales strategies and targeted sales techniques, a 30% (year on year) increase. More than doubled the asking price for the business, successfully helping owners to sell at the price they wanted. Left as new owners came in with new ideas. Reference available.

Promoted within GP Strategies into Project Account Management Team and led in new, sole role of Levy National Recruiter, trained new staff and played role in piecing together National team to local coach relationships.

Delivered £240k in new sales at Proxpert for their Proshock Ice Cryolipolysis Device and secured around 280 sales appointments for treatments with clients at regional clinics. Overall book value. Over 70 appointments went to quote with a book value of £2.4m.

Successfully reversed the negative trend at two Proxpert regional clinics and built incentivised relationships with local businesses (such as Barbers and Hairdressers) to encourage new sales of over £10k+ per month.

Career History

February 2019 to September 2020, GP Strategies, BDM & National Recruiter

Initial role as BDM for Merseyside & Cheshire regions across predominantly childcare, business and social care

Excelled with additional 30 “existing” customer accounts with management review visits – all booked directly

Promoted in Levy National Accounts – PAM Team (Project Account Management) – Existing referrals only

Led on national recruitment in new bespoke role covering the UK – 800-1100 miles per week

Contacted and completed 432 successful enrolments at 98% retainment, average gross £3,000, 24% margin

National Recruiter role was road dependant so was removed due to COVID-19 – return to work plan resulted in offer to return to local BDM role being rejected due to existing headcount and minimal opportunity as a returning additional team member. Redundancy agreement reached, all verifiable and referenced.

April 2018 – January 2019, Sales & Marketing Manager, Smile Me Up UK

Smile Me Up is a global, privately owned manufacturer of teeth straightening and cosmetic veneer products

Invited by Owner of a major private dentist practice to establish the set-up of launching the brand into the UK market. Owner was a contact from the aesthetics market who wanted to do something together

Lead generation and customer engagement across website and social media campaigns over initial 1,000 leads

Built Facebook campaign to over 16k followers

100% response to all enquiries or comments with a 6 minute average time lapse over a 24/7 campaign basis

Business did not develop as to how Owner & I wanted, they also owned Dental Excellence and offered a role in Operations, restructuring new high end dental clinic – role refused as to its specialist nature and referred to recruitment contact Caroline Salt who duly filled with a proven Dental PM.

September 2014 to August 2017, Sales & Centre Manager Pitman Training, Liverpool

Pitman Training delivering a range of training courses across IT, accounting and administration.

Responsible managing the training centre operations and driving the sale of training courses across 162 IT-based courses and diplomas (ranging from £400 to £6k).

Recruited part time administrator and Sales Apprentice, working closely with the former and training the latter

Devise and build a new corporate database of business contacts and manage the establishing of new business partnerships within leading organisations across the legal, finance and healthcare sectors.

Develop sales strategies and effectively manage targets. Contact clients and schedule appointments at regional centre to discuss key services, interview around three clients daily and negotiate diploma sales/training packages.

Manage all follow-up sessions with clients to offer additional services such as CV reviews, interview preparation and assistance with the securing of new placements following completion of diploma.

Research local organisations and make contact to discuss service offerings. Developed new e-shots and student testimonials to demonstrate effectiveness of diplomas in securing career opportunities.

Grew business 30% year on year from £0

Built new Jobsearch product of handwritten 6 page Interview Prep document and online support package

Consistently attaining sales conversion rates of every ‘two out of three’ clients to drive sales targets.

June 2010 to September 2014, Various Sales Roles, ProXpert Medical Technology Solutions, Liverpool

Proxpert is a leading sales organisation which specialises in selling cosmetic medical devises including hair removal lasers.

September 2012 to September 2014, Sales Manager, ProXpert Medical Technology Solutions

Promoted in 2012, responsible for managing the launch of a new cryolipolysis devise known as the ‘Proshock Ice’ with an average unit value of £35k. Targeted national aesthetic clinics.

Identified and secured new sales opportunities and made initial contact. Booked formal appointments and managed all prospects/customers using Salesforce.

Attended sales pitches with Commercial Director and demonstrated product. Drove the negotiation of new contracts including commercial terms, trial periods and financing agreements. Handled all customer relations and coordinated consecutive treatments.

Successfully secured around 80 appointments in one year which generated around £2.1m in revenue.

Significantly contributed to the successful introduction of the new Proshock Ice device to the aesthetics market.

September 2011 to September 2012, Spa Sales Area Manager, ProXpert Medical Technology Solutions

Progressed into the role of Spa Sales Area Manager and responsible for addressing issues with two regional spas located in Southport and Formby. Reported to Commercial Director.

Analysed current businesses and collated a list of potential new clients. Forged business relationships with local establishments such as Barbers and drafted incentivised referral agreements.

Managed all client consultations and negotiated deals including treatment courses. Sold products valued up to £2k.

Interviewed and appointed new apprentices. Managed inductions and monitored progress/performance levels.

Succeeded in reversing poor sales, generated £5k revenue within first three months and over 2800 appointments.

Managed the seamless transfer of all clients from Southport to Formby clinic with zero loss of business.

September 2010 to September 2011 Business Development Manager Proxpert Medical Technology Solutions

Responsible for promoting the sales of the ‘Halo Elite’ Hair Restoration Laser (valued at around £35k per device).

Reported to Commercial Director. Researched specific clinics and collated a list of potential clients. Contacted each clinic to arrange formal meetings, delivered sales pitches and negotiated new deals including financing.

Outlined business development strategy to target clinics across multiple UK regional areas.

Succeeded in generating projected business revenue of around £550k within the first year.

Secured around an average of three new daily appointments with UK-based clinics.

June 2010 to September 2010 Sales Consultant Proxpert Medical Technology Solutions

Initially joined the organisation with responsibility for driving online membership sales to a Consumer Enquiry and Consultation Membership Group for aesthetic clinics.

Managed all client relations and fielded queries from customers on achieving targeted sales conversions.

Early Career

2009-2010: Contract Recruitment SME’s: Self Employed Recruiter

2008-2009: JHP Training: Sales Consultant

2007-2008: Various Companies: Freelance Recruiter

2005-2007: Spring Personnel: Commercial Permanents Consultant

2004-2005: Hays Construction & Property: Temporaries Consultant

2004-2004: McKenzie Campbell: Advertising Sales Representative

2003-2004: Winsor Recruitment: Recruitment Consultant, Resourcer

2001-2003: Arvato Services: Temporary Customer Service Assistant

2001-2002: Pitman Training: New Deal Assistant (Voluntary)

1997-1999: Bowring, Marsh & McLennan: Branch Administrator

Education and Professional Development

BA (Hons) English Literature & Language (First Year Only), University of Liverpool

Access to Higher Education Certified Pass (English Lit, History & Psychology), City of Liverpool Community College

One A’ Level in English Literature, City of Liverpool Community College

6 GCSE’s including English, History and Geography

References

References available on request

Contact this candidate