ISHA CHAUHAN

+917*********

adgmxh@r.postjobfree.com www.linkedin.com/in/ishachauhandigitalmarketing301 Professional Summary

International Digital Marketing professional with 9 + years of experience out of which 5.6 years of experience, exclusively in offline and online marketing. Who I am?

A result oriented Marketer, well experienced in Brand promotion, Lead Generation & Nurturing, Influencer Marketing, Marketing collaboration etc via digital marketing platforms with optimal marketing budget strategy to generate effective ROI. I have a sound knowledge to work on Consumer insights driven data from paid campaigns. In addition to it I have an analytical approach to conduct market research before we go for any Paid Campaign strategy.

Skills / Tools

● Lead Generation

● Social Media Marketing: Organic and Paid Campaigns

● SEO: Off Page / On Page

● SEM

● Email Marketing: Content and display - drip marketing

● Google Adwords: Search Ads, Display Ads

● Google Analytics

● Influencer Marketing

● Performance Marketing

● Marketing Collaboration

● Retargeting Ads

● Hootsuite

● HubSpot

● Content Development/Blogs

● Branding

Core Competencies

Digital Marketing

Handing social media accounts (Facebook, Instagram, LinkedIn), conducting campaigns on the same, Google Analytics, Google Ad words are my expertise. Branding:I have earned experience in marketing collateral branding e.g. Vehicle Branding / Signage board/ Exhibition counters/ Flyers/ Brochures / PET Bottle mould design (Machinery knowledge as well.), PET Bottle & 5 Gallon Water bottle labelling etc. My Social Media Experience

1. I am experienced in SMM & monthly campaign planning, budgeting and execution. Content development for Social Media, Creation and selection of hashtags. 2. To shoot campaigns on Facebook and LinkedIn for different countries as per the project requirement.

Professional Experience

Marketing Specialist – Product Development (Branding and Digital Marketing) June 2019 – Aug 2020

Wataniya Water – AL WAHAAT DRINKING WATER INDUSTRY 1. SEO:Online and Offline SEO with suitable LinkUps, Meta Titles and Meta Description to be suitable for the search engines line Yahoo, Google, Bing, Opera etc Web analytics to learn insights for emerging data, customer behaviour and buying patterns. 2. Social Media Marketing: Ensure online presence across Social Media content, with crisp and attractive content.

Online Reputation Management (ORM)

Paid Campaigns in context to the media buying.

3. Market Research:Market research for B2C section and B2B section in Qatar was one of my task.

4. Branding:International exhibition held at NPCC, Qatar Responsible for Vehicle, Cup Water labelling, PET Bottle labelling, 5 Gallon water bottle . Brochure, Leaflets, pamphlets, roll over, banner, standee designs 5. Marketing Campaigns : Prepared offers with different schemes 6. Remarketing & Retargeting: Following the Performance marketing principal, build an extensive program to retarget the potential customers by Email Drip Marketing, as this is not something we can use efficiently but also very specific, revenue based and also ensures an accurate sales forecast.

7. Online Reputation Management(ORM):Negative feedback is the easiest way to destroy the brand image in the market . I was responsible to manage the feedbacks on social media 8. Social Media Campaigns:Conducted above 15 campaigns on Facebook to target B2C sections and use Linkedin to cover the creamy corporate under B2B category. 9. Partnership Growth:Sponsor partnership with renowned company QDOM, Qatar Charity, Red Crescent Qatar.

Have also promoted certain Corporate Social Responsibility with Qatar Petroleum, Qatar Foundation and Qatar University.

10. Google Analytics

11. Influencer Marketing:In context to Media Buy

Marketing and Communications Manager -Feb 2018 to June 2019 Soundlines Group

1. SEO:Online and Offline SEO with suitable LinkUps, Meta Titles and Meta Description to be suitable for the search engines line Yahoo, Google, Bing, Opera etc 2. Market Research:India, Bangladesh, Srilanka, Nepal, Uganda, Ghana, Philippines were the countries for B2C section, to reach out to the candidates and manpower agencies for contracts. Data mining had been followed with this strategy. 3. Branding:International exhibition happened in KSA - Riyadh, was my first international exposure as a project to work upon. Highly successful, generated leads and handover to the sales department.

Responsible for Brochure, Leaflets, pamphlets, roll over, banner, standee designs 4. Website Development:Online and Offline SEO with suitable LinkUps, Meta Titles and Meta Description along with content specification was the main focus. 5. Online Reputation Management(ORM):Negative feedbacks is the easiest way to destroy the brand image in the market . I was responsible to manage the feedbacks on social media 6. Social Media Campaigns:Conducted above 200 campaigns on Facebook nto target B2C sections and use Linkedin to cover the creamy corporate class . Form monthly social media strategy.

7. SMS Campaign:International and Domestic purpose. 8. Email Campaigns:Done through mailchimp module or manual emailers in a form of newsletter

9. Google Adwords:To establish Soudlines Group we had came up with the extensive paid campaigns with display ads strategy to establish it as a prominent brand with low CTC, CPC with result oriented content.

10. Google Analytics

Business Analyst, Aug 2016 to Jan 2018

TechFerry Infotech Ltd

1. Lead Generation:B2B section was my target segment. India and US markets I had to target with the help of #Linkedin. I have to target the rate people directly on the LinkedIn platform, engage the target with the company and its product introduction and later generate meetings for the regional and international teams.

2. Social Media Management (SMM):To ensure the content strategy in context to the artwork, videos and email campaigns on the data.

3. Google Adwords: Conducting campaigns of remarketing features for a specific tenure in US locations - Source - Trending websites in US those days, Projection set for AI modules under different campaigns .

Result: Converted into Branding Deliverables, brand recognition, projection in Sales . FYI, Basic module of Techferry costs INR 1 Mn/ yr

4. Market Research:Studied the market of Artificial Intelligence for SME’s and MSME’s and research for data mining their details on platforms like Manta.com, Zoominfo, Zauba.comm etc

Result: Maintained ROI (For professional reasons cannot disclose the details) Business Development Executive, 02/2015 to 04/2016 IndiaMART InterMESH Limited

1. Renewal Generation:This is one of the main and important KRA 2. Meeting Generation for Sales Fleet: On an average minimum twelve meetings supposed to be generated for different locations.

3. Online SEO and Keyword Guard:We were responsible for Online and Offline SEO. Creating guest posts and backlinks to drive more traffic to our website and hence improve visibility. I was also responsible to work on effective keyword strategy for online seo. 4. Content Management :After analysing the website, I had to make sure to prepare a SEO friendly content for the website, post effective high resolution images in order to gain the visibility on the search engines.

Outputs: Generated total INR 3.5 Mn renewals in my tenure Sales and Marketing Intern, July 2014 - August 2014 Outlook Magazine

• I passionately enjoyed my roles and responsibilities at Outlook Magazine as Sales & Marketing Intern. • I was supposed to make cold callings on the given churned data and had to try to mature the lead over the call via online payment. It was fun as that time we did not know that we were making calls on the used data. This period has made me realize not only that I can do Sales but also feel that I can enjoy it too. I just love talking and interacting with people.

Sr. Customer Care Executive,Oct 2005 - April 2010

SERCO

• Client services and ticket resolution

• To achieve monthly targets

• Team building and management

• Monthly reports generation

Educational & Professional Certificates

Ch. Charan Singh University

MBA: International Business, Management

M.K.P.P.G College, Dehradun

Bachelor of Arts - BA: Political Science, History and English Language J P Academy

Intermediate: Biology, Zoology, Chemistry, Physics & English Literature Johnson Secondary School, Dehra Dun, India

High School: Biological and Physical Sciences

IDST Certified Digital Marketing Specialist

Ernest & Young Certified Machine Learning Expert using R Google Certified in Analytics

HubSpot Academy Certified in Social Media

My Philosophy

Noting is Impossible

My Hobbies

I am always active on Reading, Writing.

I, hereby declare that the above information is best to my knowledge. Your valuable feedback will matter to me very much as it will help me to work more on my skills. Regards

Isha Chauhan

Digital Marketing Specialist

Mumbai

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