ABIOLA MARIAN AKINYEMI

Dideolu Estate, Ogba, Lagos adgmeh@r.postjobfree.com 090********

SUMMARY

Impactful 4 years of professional experience in driving business profitability by developing and implementing business strategies resulting in key account acquisitions, brand visibility, and customer retention. Competent at managing public relations operations. Adeptly maintained and built healthy stakeholder relationships while ensuring the delivery of business objectives. Focused on achieving strategic brand growth and revenue increase. EXPERIENCE

Senior Specialist, Strategy and Business Development – Chain Reactions Nigeria 2018 – Date

Managing business operations and executing PR Plans for key clients such as Dubai Commerce Marketing, Dubai Tourism, Nation Social Investment Office (NSIO) and HP.

Facilitating development and implementation of strategies, tactical initiatives, timelines, budgets and plans for the public sector and across multiple industries.

Developing brand messages which aligns with clients’ corporate and key business objectives.

Maintaining and building relationship with the media stakeholders on behalf of clients to ensure positive reportage of clients’ activities; coordinating media stakeholder events such as briefings, press conferences, media roundtables and facility/familiarization tours such as (National Social Investment Office Brand Immersion, Polaris Senior Editors Briefing, World Bank Roundtable on Infrastructure and Tools held in Abidjan).

Conducting research and content development of press materials including releases, feature articles, FAQs/fact sheet, and backgrounders.

Influencer management and relations on behalf of clients’ during public relations, event marketing and advertising campaigns.

Account Executive – Sesema PR 2015 – 2017

Managed the day to day running of key accounts like Etihad Airways, Visa Global Cards, and ensured business profitability.

Generated and deployed media content for editorial leveraging of PR and communication plans.

Ensured quality control in media content including press releases, features, photo captions, briefing documents, FAQs, backgrounders, adverts, and brochures.

Collaborated with team in developing and implementing business growth and expansion strategies.

Performed daily, weekly and monthly media monitoring, media alerts and environmental and industry scan for clients across sectors.

Maintained and built relationship with all segments of the media.

Carried out event marketing and operations.

Handled influencer relations and management on behalf of clients. EDUCATION

Lagos State University – Bachelor of Arts in Mass Communication/Media Studies 2009 – 2013 TRAINING

Executive Presence Training, Protouch Consulting

Master Class on Key Account Management Principles 2

HIGHLIGHT OF SKILLS

Strategic Planning

Effective Management

Media and Public Relations

Event Management

Stakeholder Management

Budget Analysis and Development

Team Building and Management

Complex Problem-Solving Skills

Interpersonal and Communication Skills

Microsoft Office Suite

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