Manager Sales
Resume:
Scott J. Cohen
Cherry Hill, NJ *8034
Cell: 856-***-**** Email – adgm8l@r.postjobfree.com
Summary Statement:
Seasoned Sales & Marketing Professional, B2B and B2C Account Manager for the New Jersey and
Southeastern Pennsylvania markets; with a focus on energy & power plants, manufacturing, institutions,
schools, prisons, hospitals, resorts and casinos. Accomplished and proficient in business development, leadership, government contracts, closing sales, account management, marketing campaigns, marketing strategy, CRM, database marketing, customer service, trade shows, promotions, grand openings and new product launches.
Experience:
2015 to Present F.W. Webb Company, Southern New Jersey/Philadelphia, PA
Industrial Account Manager
Effective problem solving efforts to increase revenue and loyalty on accounts, and create the first sale on new accounts in a new
territory for the company. Strong B2B relationship development.
Grew and increased sales for state government contract business for institutions, schools & colleges, prisons, hospitals, & MUAs.
Strong product line focus on PVF, Steam, Plumbing, Pumps, Tools and Plumbing.
Increased sales, profits and GP double digits every year from plan.
Charged with redeveloping all inactive accounts from the Trenton acquisition.
Continually updates and maintains account accuracy in AccuTerm and our CRM system.
2007 to 2015 A&M Industrial, Rahway, NJ
Business Development Manager
Charged with identifying new prospects, client retention, and reactivating inactive accounts.
Continually updates and maintains account accuracy in our TDF system (CRM).
Key member of the company’s Trade Show team. Responsible for all preparatory arrangements for each show.
Management team for the new PSEG Intergrated Supplier Contract for Industrial MRO, supplies and material.
Developed new clients and sales in two new industries: the NJ Fishing Industry and the Environmental & Remediation Industry.
Developed and implemented long term customer service strategies to maintain revitalized accounts for the company.
Screened potential business deals by analyzing strategies, deal requirements, financials, and internal goals & policies.
Promotions Plus Product Manager (concurrent role)
Created and ran the company’s Promotion Plus Division geared toward supplying casinos with monthly gifts for their giveaways for their database and charged with running onsite shopping events; fulfillment & distribution.
Prepared all presentations and proposals and for gift of the month events and charged with running onsite shopping events.
Responsible for sourcing, negotiates pricing, and terms on all potential gift and show items.
Account Executive
Oversaw account sales for the six southern counties in New Jersey and the Philadelphia metropolitan area.
Effective problem solving efforts to increase revenue and loyalty on existing accounts, and create the first sale on new accounts.
Focused in all offerings of the company from Material Handling, Safety, Machine Shops, Hose, PVF and MRO.
Increased revenue, sales and profits every year from plan.
2004-2006 Spencer Gifts, LLC, (Corporate) Egg Harbor Township, NJ
Database Marketing Manager
Responsible for writing, and analyzing all corporate online surveys from the database.
Responsible for the company’s customer loyalty program; Archer’s Nu Edge Campaign Manager.
Charged with writing, and analyzing all corporate online surveys from the database.
Responsible for the company’s customer loyalty program; uses Archer’s Nu Edge Campaign Manager.
Forecasts and analyzes all corporate wide promotions, sweepstakes, direct mail programs and email campaigns.
Worked and shared responsibility with Promotions Manager at all national & regional campaigns and promotions.
Managed direct marketing budget and ensured exceeding department goals.
2001-2004 Horseshoe Casino & Hotel, Robinsonville, MS
Manager, Database (Direct) Marketing & Analysis
Developed and implemented overall management of customer database profiles and program analyses and reporting; with an active database of over 750,000 mailable accounts.
Created and queried all property mail files and workied jointly with outside mail houses.
Developed and accountable for an annual $6 million direct mail program budget.
Wrote, updated and oversaw all copy and creative for all direct mail, newsletters, and ad hoc programs.
Responsible for the development and acquisition of e-mail addresses and e-mail campaigns.
Responsible and oversees all marketing customer service inquiries and complaints from phone, mail, and e-mail.
Supervised database marketing department staff and part of the company’s trade show and sales team.
1998 -2001 Isle of Capri Casino, Robinsonville, MS
Manager, Database (Direct) Marketing & Analysis
Developed and implemented overall management of customer database profiles and stratifications, program analyses and reporting; with an active database of over 300,000 mailable accounts.
Created and queried all property mail files (SQL) and working jointly with outside mail houses.
Developed and charged with the annual $3 million direct mail program budget
Detailed working knowledge of PASS (ticketing system), CMS and querying through an AS400 (SQL) and MARC.
Responsible and managed property’s central reservations/call center (outside vendor)
Part of opening management team; new 227-room hotel and $15-million Paradise Entertainment Center.
Designed, implemented, analyzed results from customer service surveys, and e-mail and direct mail campaigns.
Supervised database marketing department staff.
1997 – 1998 Millamax Gaming, Inc. (Corporate Office), Ft. Lauderdale, FL
Corporate Manager Planning and Analysis & Special Projects
Developed and maintained the critical path and budgets for two concurrent casino opening projects.
Compared, selected and maintained all of the company’s insurance policies.
Responsible for the company’s federal, state and local licensing issues.
Analyzed & presented proposals to senior management regarding new & changing gaming legislation in Puerto Rico.
Standardized and automated company wide pro formas and created a detail hotel and gaming daily reports to be used at all locations.
Conducted focus groups on the favorably of “Cruise-to-Nowhere” casinos in the Keys.
1994 – 1997 Grand Casinos, Inc. (Corporate Office), Gulfport, MS
Corporate Senior Operations Analyst
Charged with developing comprehaensive reporting procedures for Mississippiand Louisiana market share and comparative analysis on state and regional levels.
Charged with consolidating and analyzing daily operating and financial reporting foor three casino properties.
Determined profitability for property wide special events and player performance history.
Researched, analyzed and made recommendations on the performance of new prototype casino games and slots.
Education:
Bachelor of Science, Widener University, Chester, PA
Eta Sigma Delta, International Hospitality Management Society – (In Major Honor Society)
Maintains a valid TWIC Card from the Transportation Security Administration (TSA)
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