GAURAV KATHURIA +91-981*******

adglxh@r.postjobfree.com

BRIEF OVERVIEW

Customer Acquisition Marketing though Digital & Social media, ATL & BTL, Brand Building, Strategic Brand Management and Sales Promotion activities the crux of the overall responsibilities. PROFESSIONAL EXPERIENCE

July 2018 – April 2020

RG Group - AVP –Marketing Communications & Customer Experience

Customer Acquisition Marketing though Digital & Social media

Setting up the complete marketing digital & offline functions

Accountable for identifying opportunities and driving implementation to improve the overall customer experience

Design and oversee the integration of people, processes and technology disciplines to ensure the delivery of a best in class customer experience

Manage the entire conversion funnel end to end from leads to Sales conversion

To lead, facilitate and help embed a customer centric culture across the entire organization

Drive process improvement projects to meet business objectives using smart quality tools

Define, build and execute customer life-cycle strategies across all channels leveraging advanced analytics to drive customer satisfaction & profitable business growth August 2015 – June 2018

Home Credit (A unit of PPF group) – AVP Marketing & Communications

Major Projects handled – Customer acquisition, generating leads, Rebranding for Home Credit New Logo, define Brand DNA. Job Responsibilities

Customer Acquisition Marketing though Digital & Social media

Develop creative assets covering Digital & traditional ( Print Radio, OOH) ATL, BTL and Social media touch points for acquiring new customers

Define Brand DNA and marketing campaigns based on consumer insights

Designing customer experiences (CE), that reflect business customer strategy, enhance satisfaction, and drive better NPS across customer portfolio

Work closely with Group teams to identify key messages and consumer insights to drive creative ideation

Comprehensive marketing, communications programs that will enhance the Home Credit’s image and position within the market place and amongst general public

Facilitate all marketing, communications materials including collaterals, Welcome Kits, emailers, SMS Campaigns, scripts for tele callers

Create effective monitoring tools and dashboards to review and report country performance February 2011 till March 2015

Visa Inc. – Manager Marketing India and South Asia, Mumbai At Visa, I lead brand management, communication development, activation and client marketing, market & consumer research as well as media deployment and investments across the portfolio for the region.

I created the 'Dream To Advance' campaign focused on eCommerce usage and debit cards activation besides supplementary campaigns - radio, print and on ground including Risk Education, Merchant Offers, Online Bill Payments etc. I launched Visa's social media presence in India with record results. As an Associate Director Marketing, India & South Asia at Visa, the world’s leading global payments technology company that facilitates electronic funds transfers throughout the world i led marketing, communication development, research and activation /client marketing efforts for the entire Visa portfolio - debit, credit and prepaid.

• Operationalizing Brand Management initiatives

• Alliances with top merchants to increase usage & activation

• Lead digital agenda to influence digital customer experience by mapping customer journey and behavior

• Lead and drive market intelligence through innovative consumer insights. Deployed behavioral science to understand customer journeys and purchase drivers to develop communication levers.

• Alliances with top merchants to increase usage & activation

• Conceptualizing, research, developing Communication

• Activation and Client Marketing support

• Budget setting and control, including measurement & evaluation Achievements

Conceptualized & created Visa TV Campaign ‘Dream to Advance’ campaign followed by social media website ‘ www.dreamtoadvance.com’. The objective of the campaign in to increase usage of Visa Debit cards online, particularly amongst aware non triers and to establish a clear role for Visa Debit as an enabler for their dreams and ambitions for advancement.

Alliances with top merchants to drive activation & usage of Visa Debit & Credit

Launched TV & digital/social eCom campaign “Pay with Confidence” from the insight of hesitation of shopping online. This was heavily promoted on TV, Digital and Social which was supported by Celebrities acting as Influencers to promote the overall campaign. Promoted through B2B channel i.e. Banks.

Control & manage the India & SA marketing budget and ensure that all processes are aligned with Visa’s financial reporting, procurement and compliance policies

Manage B2B clients i.e. all Banks supporting with Marketing briefs and collaterals. May 2009 till January 2011

Mahindra Holidays Part of $6.7 billion Mahindra Group – Zonal Head North, Marketing Marketing is a key support function at Club Mahindra that ensures that other line functions viz. sales, and member relations are provided the necessary marketing tools so that they can function effectively Job Responsibilities

Conceptualizing and creating the marketing strategy. This involves understanding the business needs and developing a marketing strategy to service both near term and the long-term business needs of the organization. Initiating regional & national alliances resulting in high yield database for high conversions.

Monitoring & review of strategy Implementation -The monitoring is done in terms of quantitative and qualitative parameters such as Return on Investment; Brand Health; Brand satisfaction.

July 2006 – April 2009

ICICI Bank Ltd, Mumbai - Manager Category, Mega Promotion & Loyalty, Credit Cards

Job Responsibilities

Conceptualize & implement the Mega Promotions for the bank, objective being Increment in spends. The recent once Maximum Holidays involving Yatra.com & Singapore Tourism Board offering a 30 % Cash Back & Maximum Celebrations where Ezeego.com offering 50 % assured Cash back to ICICI Bank Credit Card holders giving a 220 % incremental jump in the spends during the promotion period. Conceptualized, planned & Implemented Mega Promotion –100 % Cash Back (Oct – Dec), 100 % Cash Back-Any Bank’s charge slips (Jan-April)

To develop & manage top 10 categories for Spends & usage for ICICI Bank Credit Cards i.e. Retail Fashion, Departmental Stores, Airlines & Travel, Internet, International Spends, Jewelry, Fuel, telecom & more.

January 2004 – July 2006

HDFC Bank, Mumbai Regional Marketing Manager -Payment Cards North & East Job Responsibilities

Launch Branches in Delhi & NCR post analysis and studying the potential in the given area or segment.

Successfully launched Titanium credit card, Power plus & corporate cards for the bank, which involved ATL & BTL communication & creating awareness for the newly launched products.

To drive at a regional level & national level promotions for mainly payment cards ( Credit, Debit

& Prepaid Cards) products (such as usage / activation / retention & acquisition programs)

To conceptualize & implement ground level activities with the objective to increase usage of the payment cards product & to give strong ground level visibility- South Ex Shopping festival

(Delhi), Connaught Place cash back promotion (Delhi), Linking Road shopping Carnival

(Mumbai),Garihat Shopping Spree (Kolkata) & lots more January 2000 – December 2003

Bennett, Coleman & Co. Ltd (The Times of India)

Job Responsibilities

Retail sales for Classified ads to property dealers & Auto dealers.

Sales, Acquisition & Promotion for International Times Card (A Citibank & the Times of India product) in addition to providing value-added benefits to the cardholders.

Handling sales & brand promotions with a team for the various brands of Times group like Delhi Times, International Times Card, Planet M, indiatimes.com and The Times of India Sub Brands

QUALIFICATIONS

1997– 1999 MBA - Marketing

Institute of Management Studies, Roorkee.

EDUCATION

1994 - 1997 B.Com

Delhi University New Delhi

PERSONAL DETAILS

Date of Birth 24th August, 1976

Phone Number +919*********

E-Mail ID adglxh@r.postjobfree.com

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