Atul Mittal

D.O.B - **/**/****

CB- ** C, SHALIMAR BAGH, DELHI – 110088, MOBILE +91-981*******

Email: adglus@r.postjobfree.com

Profile Summary

Innovative, profit oriented with demonstrated success in increasing revenues, market share and profits, achieving cost reductions and improving client satisfaction.

Analysing competitive landscape, conducting research, and aligning product offering with customer requirements which translate into lower product development and implementation cost. Ability to analyse issues, devise continuous process improvement, initiatives to increase efficiency, streamline operations and decrease aggregate expenses with limited resources

Area Of Expertise

Product Development

Revenue/ Market Share Increase

Positive EBITDA/Earning Impact

Cost Control/Reduction

Vendor Selection/Management

P & L Accountability

Continuous Process Improvement

Technology Improvement/Enhancement

Responsibilities

Includes functions of product management involving both Sales and Marketing.

Devise, implement and monitor Marketing plan and strategies.

Launching of new products in the market.

Setting up of all India sales and distribution network.

Selection, training, and monitoring the performance of field force.

Planning and implementation of strategies, sales promotions.

Analysing and evaluation of market trends and competitive information.

Opening up new markets.

Handling institutional sales & Modern Trade.

Liaison with Govt. Dept to introduce new products in CSD, CPC and other govt. canteens.

Introduction of products in hotels.

Create support and training system to maximise team effectiveness.

Analyse issues, devise continuous process improvement

Initiatives to increase efficiency, streamline operations

Decrease aggregate expenses with limited resources to increase profitability.

Increasing revenues, market share and profits

Career Milestones

Oct’15 with TVC Sky Shop Ltd., as C E O

Notable Contributions

Successfully Launched OTC and Beauty products PAN India.

Set up the strong distribution channel across the country.

Rapidly Build strong sales, marketing and training team to capture the market share.

Created support and training systems, which maximise team effectiveness and allowed quick roll out of campaigns.

Successfully launched the brand in India with the leading Pharmacy stores, General Stores and Modern Trade.

Venture in to corporate and institution sales.

Jan’13 to 31st July 15 with VLCC Personal Care Ltd., Gurgaon as Sr. General Manager

Notable Contributions

Established the professional division of the company across PAN India.

Introduced new range of products for professional division.

Successfully introduced new professional range to parlours.

Conducted Seminar and workshops across India to build and create brand awareness.

Effective utilisation of the available resources and optimisation of results.

Build strong sales, marketing and training team to capture the market share in professional segment.

Venture in to Corporate and institution sales.

Introduced the brand to Govt. Canteens like CSD, CPC with over 40% growth yoy.

June’08 to till Dec. 12 with Beauty Concept Pvt. Ltd., Delhi as Vice President Sales & Marketing.

The company having a Joint venture with the no.1 Italian colour cosmetic brand Deborah in Italy. My roll is to launch, build the brand and make it profitable for the JV.

Successfully launched Deborah brand of Colour Cosmetics in India with the leading departmental stores like Life Style, Debenhams, West Side, Ebony, Ritu Wears, NewU, Reliance, Shoppers etc.

Cross brand tie ups with Vibes leading chain of health and beauty centres in India.

Cross promotion with Titan Eye+ a Tata Enterprises with chain of one stop store for all Eye Care.

Building the brand through PR activity and digital marketing.

Conducted make over promotions across the malls to promote the brand.

Effective utilisation of the available resources and optimisation of the results.

Introduced the brand to Indigo air lines and increases the turnover by Rs. 1 crore.

Mar’06 to till May’08 with Brushman India Ltd., Gurgaon as General Manager Sales & Marketing.

Notable Contributions

Successfully launched Farmasi range of Skin care, hair care, body care range of personal care products including Deo and perfume and established an all-India Sales & Distribution network.

Successfully introduced the Valera Hair Dryers in Country Inn Chain of Hotels.

Successfully introduced Keune and Denman in VLCC chain of beauty & health centers. Thereby generating an additional revenue of Rs. 25 Lakhs per month.

Spearheaded the organisation’s venture into institutional sales to clients BSF, INCS, UP Co-operative, CRPF and ITBP. This generated additional revenues to the tune of Rs. 15 Lakhs per month for the organisation.

Headed major sales promotion activities including Co Branding of products with Big Bazar, Tent promotion for Flagship brand Farmasi and various other consumer promotions.

Introduced products in Tamil Nadu, North East and Kolkata, thereby generating additional revenues to the tune of Rs. 30 Lakhs per month.

Achieved success in increasing the sales revenue from Rs. 40 lakhs to 1 crore per month.

Introduced the products in Big Bazar, Spencer, Life Style, Pantaloon, Central and Health and Glow, Reliance etc.

Apr’01 to Feb’06 with VLCC Personal Care Ltd., Gurgaon.

Joined as G M (Sales) and rose to the position of Sr. General Manager (Sales) in Apr’04.

Notable Contributions

Played a major role during the start up of operations of the organisation at Gurgaon in 2001 with responsibilities including Product Management, Sales & Marketing.

Successfully launched Skin care, hair care and body care range of personal care products and established an all-India Sales & Distribution network.

Have been effectively managing business relations with institutional clients like MTDC, INCS, Sahara Airlines.

Steered the start up of operations in Nepal in 2004.

Headed major sales promotion activities including Co Branding of products with Health and Glow Chain of stores, Tent promotion for Flagship brand Shape Up.

Introduced products in Jharkhand, MP, North East and Uttranchal, thereby generating additional revenues to the tune of Rs. 25 Lakhs per month.

Sept’94 to Apr’01 with IRL Marketing (P) Ltd., New Delhi as Regional Sales Manager

Joined the company as Sales Executive and rose to the level of Regional Sales Manager.

Notable Contributions

Active member of the team for the start up of Sales operations of the organisation. Played a key role in the selection, training and performance management of the Sales team members.

Identified & appointed C&F Agents and established stockist & franchise networks in the states of Delhi, Rajasthan and Punjab.

Successfully introduced the products in Oberoi Group of Hotels and Hotel Hyatt Regency for the purpose of room supplies. This generated revenues to the tune of Rs. 65 Lakhs per year for the organisation.

Spearheaded the organisation’s venture into institutional sales to clients like Glaxo and Ranbaxy Pharmaceutical Ltd.

Managed a team of 35 for the Sales, distribution and promotion of Biotique range of products in North India and Mumbai.

Managed 9 Franchisee Showrooms.

Led the successful launch of new products like After-shave lotion, After-shave Balm and Shaving Cream in 1999.

Introduced and developed the concept of Direct Marketing in the organisation, which generated additional revenues to the tune of 30 Lakhs per month.

Achieved success in increasing Sales revenue from Rs.25 lakhs to Rs.60 lakhs per month.

Credited with the opening of 4 new franchise show room.

Increased profitability by 9.5% against 7% achieved by other regions.

Exceeded sales target by 15%.

Notable Contributions

Mar’90 to Sept’94 with Lakme Ltd., New Delhi.

The Career Path

Mar’90 to Mar’94 : Sales Representative

Mar’94 to Sept’94 : Sales Officer

Notable Contributions

Successfully handled responsibilities pertaining to achievement of Sales & Distribution targets, effective execution of credit control policies and performance monitoring of the Sales team,

Led the successful launch of Shie and Ivana Perfumes, Perfect Skin make up, Colour Kohl, Winter care lotion new pack products in Delhi 1992-93.

Laurels & Awards

Received North Zone Topper Award for excelling sales and business targets for Skin Care products during the period 1992-1993.

Awarded Winter Care Specialist Award for the North Zone in 1992-1993.

Commenced career with Ravalgaon Sugar Form Ltd., New Delhi as Sales Representative (Jan’88 to Jan’90) and won the Best Sales Representative Award in North Zone in 1989 for the sales & distribution of Ravalgaon sweets & toffees.

Academic Credentials

PGD in Marketing from R.P. Institute of Communication & Management, New Delhi in 1991.

Graduation from Delhi University, Delhi in 1988.

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