Gustavo Salazar Espiche

adglqd@r.postjobfree.com

https://www.linkedin.com/in/gustavo-salazar-8516912a/ Systems Engineer with +5 years of experience in digital marketing and projects management, accomplished on finance, travel and retail industries. Looking for international opportunities. Professional Experience

Traffic & Conversion Manager - Digital Sales

BBVA Continental Dic 2017 - Present

Responsible for performance campaigns and digital strategy for retail banking. Digital capabilities leader: SEO, SEM, Paid Media (Display & Social), Owned (Email, Push notifications & SMS), Analytics and Onsite.

Successful application of Agile methodologies in Traffic team. Digital sales projects: New CMS migration - project lead, Salesforce CRM for email, technology integration with startup partners, new products on digital channels: Credit cards open market (online evaluation and approval) in web, insurances and loans in private web, app and ATM.

Performance & Optimization Specialist - Digital Sales BBVA Continental May 2016 - Nov 2017

Responsible for SEM and SEO strategy. Tools: Google Adwords, Adobe & Google Analytics and Brightedge. In charge of media agency for goal driven optimizations. Optimization lead for A/B testing with Adobe Target: design and programming for web channel. Head of Affiperf Perú / Programmatic buying lead

Havas Media Group Feb 2015 - May 2016

In charge of programmatic trading desk team working in RTB campaigns with multiple DSPs and DMPs. Focused in clients from retail, telcom, transport and education industries. Constant coordination with Global teams and locally with Front office and planning team in pitches and introducing client to programmatic media buying.

Performance Specialist

Havas Media Group Oct 2013 - Feb 2015

Implementation, monitoring and analysis of performance campaigns in Google Adwords and Facebook ads. Specialization in Remarketing Display and RLSA strategies. Constant coordination with the Media Planning, Research and Digital Analytics teams. Achievements: Shortlist Havas Media Group (HMG) Global Awards 2014: Effectiveness Award Online Projects Analyst

Laborum Perú Jan 2012- Oct 2013

Planning, analysis, coordination, web development for digital projects. Analysis of website traffic through Google Analytics. SEO strategies. Digital marketing campaigns in Adwords, Facebook and other display networks for laborum.pe, online products and various job fairs. Banner management with AdServer DFP.

Languages

English / Advanced

Spanish / Native

Korean / Basic

Additional skills & knowledge

● Digital Analytics: Google Analytics, Adobe analytics, Similarweb and Appsflyer

● SEO: Webmaster Tools, Brightedge, Screaming frog

● Media: Google Adwords, AdSense, Facebook Ads, DSP (Mediamath, Appnexus, DBM), Adserver (Doubleclick for publishers and advertisers, Sizmek )

● Web design: Adobe Dreamweaver, Photoshop, Ilustrator, Fireworks, Flash

● Programming: HTML, CSS, XML, PHP, Javascript, jQuery, SQL

● MS Office: Word, Excel, Power Point, Visio, Access, Proyect

● Social Media Marketing: Facebook, Youtube, Twitter y LinkedIn Education

Sofia University 2020 (Ongoing)

MBA residential program in Palo Alto, CA

Universidad de Lima 2006 – 2011

Bachelor in Systems Engineering, graduated in superior fifth (Top 20%) of faculty Korea University 2010

Computer Science, Student Exchange Program, Korean language basic course

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