Donald Joseph Heller

*** * **** ******, *** York, NY 10019 • adglkt@r.postjobfree.com •

EDUCATION

732-***-****

Rutgers University New Brunswick, NJ

B.A., Economics & Political Science, summa cum laude WORK EXPERIENCE

December 2017

L’Oreal New York, NY

eCommerce Key Account Manager-Kiehl’s Since 1851 September 2019 - Present

• Exceeded 2019 eCommerce sales plan of +20% YoY growth, achieving a +43% YoY growth across the Wholesale.com channel. Exceeded 2020 sales plan by +185%; generating $19M in revenue since implementing a new eCommerce strategy in February.

• Responsible for the digital go-to-market strategy and client success for the Wholesale.com Channel (Nordstrom, Sephora, Macy’s, SaksFifthAve, Neiman Marcus, Bloomingdale’s, and other Wholesale direct sites.)

• Developed media strategy and managed $8.2MM digital co-op budget to fund Google paid search, Facebook/Instagram paid social, influencers, programmatic display, YouTube, and other digital campaigns that exceeded benchmark KPIs.

• Owned client relationship and customer lifecycle with weekly calls and monthly strategy meetings to accelerate account growth and influence senior leadership on business driving-initiatives.

• Shared weekly reporting with senior leadership on the state of the business and digital campaigns, by evaluating sales trends, market trends, lift, ROI, and CTR leveraging Power BI data analytics.

• Prospected and built new business partnerships based on white space competitive analysis; onboarding 5 new retail accounts including market leader which increased our market share by 4 BPS.

• Implemented Criteo onsite media strategy for Macy’s.com delivering a 6.3 ROI with over $1.3M in attributed sales in Q4 and increasing conversion on products by +36% YoY.

• Led PDP merchandising optimization strategy with cross-functional teams that created new assets and SEO copy based on consumer insights that increased conversation by +21% YoY. Newell Brands Hoboken, NJ

Associate ePlanning Manager (Outdoor & Recreation) February 2018 – September 2019

• Designed and sold in custom product assortments for Amazon, Target, Dicks Sporting Goods, The Home Depot, and Kohls; that invoiced $2.1M in 2019.

• Implement gross margin % positive Coleman assortment playbooks for Amazon, Walmart.com, and Target.com that reduced skus and increased our margins by +28%.

• Managed all Outdoor & Recreation eCommerce channel pricing; co-instituted new pricing process resulting in $1.1M invoice savings YTD.

• Developed channel strategy to eliminate market conflicts between Amazon, Walmart.com, and other retailers which increased average unit prices across all channels by +22% YTD.

• Built 1P/3P plan enabling a partnership with a 3P seller; invoiced over $3M on all sales delisted on Amazon.com and reduced on hand E&O by -30%.

• Managed Amazon product pages for ~2,500 SKUs including images, product details, and enhanced content.

• Created a promotional strategy for Coleman on Amazon to increase camping season sales by +14% YoY. ADDITIONAL INFORMATION

Skills: Proficient in SAP, Microsoft Office, Excel, Google Analytics, Amazon Vendor Central, Google Analytics, Power BI, Walmart Supplier Center, CRM, Vendavo, JIRA, Salesforce, Sprinklr, and Squarespace. Interests: Skiing, Rowing, Hiking, Traveling, Independent films, Animal Rescue/Adoption (Muddy Paws). Community Involvement: Kaboom! Volunteer, Vice President of the Kappa Sigma Fraternity, Captain of the Men’s Club Rowing Team, & Trevor Project Volunteer & Member of Out at L'Oréal).

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