EDUCATION

ROLLINS COLLEGE - WINTER PARK, FL **** – 2015

Master of Business Administration

UNIVERSITY OF IDAHO - MOSCOW, ID 1997 – 2002

Bachelor of Arts and Sciences: Environmental Science UNIVERSITY OF GEORGIA - ATHENS, GA (U.S. DOMESTIC EXCHANGE – 2001) EXPERIENCE

TopGolf Chattanooga – 06/2020 – 10/2020 ý CHATTANOOGA, TN MANAGER OF SALES AND COMMUNITY ENGAGEMENT

• Responsible for selling small and large scale social and corporate contracted events throughout all stages of the sales process.

• Fostering new client opportunities via outbound efforts and networking in the community to help drive sales and increase revenue.

• Overseeing the event administration and marketing staff in an effort to help bring marketing campaigns to life at a local level.

• Monitoring Key Performance indicators and sales statistics to ensure a high level of performance and standards.

• Utilize Salesforce CRM software (Delphi) to track relationships of prospects, bookings, and post-event follow up.

Hilton Hotels – Vision Hospitality 09/2017 – 12/2019 ý CHATTANOOGA, TN AREA DIRECTOR OF SALES AND MARKETING

(36 OTEL PROPERTIES GENERATING APPROXIMATELY $110 MILLION IN REVENUE)

• Lead a team of five direct reports in all aspects of Sales and Marketing for Hampton Inn and Suites, Hilton Garden Inn, TRU by Hilton, and Home2 Suites by Hilton.

• Maintained all aspects of client accounts including fortune 500 companies including RFP process, account reviews and maintenance, reporting, and ongoing sales calls.

• Maintain hotels’ digital presence including ecommerce platforms, Google Analytics, Social Media, Websites, Metasearch, and SEO.

• Utilize Sales Software and Customer Relationship Management (CRM) dashboards and utilized gathered data for sales and marketing tactics.

(Sales Pro, Cvent, Salesforce, Meeting Broker, Lanyon, Sabre)

• Develop and maintain strategic plans, annual budgeting, and forecasting for multiple hotel properties.

• Vigorously hunt and prospect for new business to surpass quotas and budget requirements (over 90% quota success percentage).

• Train and assist sales teams and hotel personal in lead generation, qualification, and referral of business.

D. PATRICK O’DELL

Signal Mountain, TN

È 423-***-****

@ adglh8@r.postjobfree.com

: linkedin.com/in/d-

patrick-o-dell-11b58249

OBJECTIVE

Succeed in a challenging

career where I can utilize

my knowledge and

experience to generate

measurable results and

increased performance for

a leading company or

organization.

CLEAR COMPANY

ASSESSED STRENGTHS

1. PERSISTENCE

2. SALES POTENTIAL

3. ACHIEVEMENT

4. CONFIDENCE

5. OPTIMISIM

SKILLS

S

D

Digital Marketing & Ecommerce

Client Relationship Management

CRM and Sales Systems Expertise

Business/Strategic Planning

B2B / B2C Sales (inside/outside)

Software as a Service (SaaS)

Marketing Analytics

Product Marketing

Budgets

RFP Process

Digital Marketing

Forecasting

Reporting

D. Patrick O’Dell

Pita Pit, USA August 2015 – May 2017 ý COEUR D ALENE, ID NATIONAL DIRECTOR OF BRAND MARKETING

(260 U.S. RESTAURANT LOCATIONS- APPROXIMATIELY $80 MILLION IN REVENUE)

• Led a team of four direct reports including Digital Marketing Manager, National Promotions Manager, Creative Director, and Local Marketing Manager in building strategic ad campaigns and national promotions.

• Managed large-scale IT projects including RFI and RFP construction, requirements building, vendor selections for CRM, Loyalty Programs, Ecommerce and ordering platforms.

• Managed vendor relations for email marketing (EMS), mobile and web ordering, loyalty programs, product partners, relationship marketing, interactive/programmatic, advertising agencies, and public relations.

• Built the annual strategic marketing plan and communicated its upstream and downstream impact

• Increased system sales and communicated measurable results through effective product promotions and limited time offers.

• Planned consumer package goods creative, new product releases, and forecasted product movement and other aspects of product management.

Pita Pit, USA March 2014 – August 2015 ý COEUR D ALENE, ID SOUTHEAST/ MID-ATLANTIC REGIONAL OPERATIONS SPECIALIST

• Maintained franchisee client accounts to help deliver positive comp sales results and improve operations, sales strategy, and profit/loss statement efficiencies.

• Hosted and presented to large regional forums both online and in-person to communicate events, system alterations and national programs changes.

• Led the development and implementation of the national best practices marketing guide, catering sales program, and vendor uniform plan, which resulting in system sales increases and cost efficiencies.

• Conducted extensive business analyses per location in an effort to create specific and meaningful action plans for franchised clients.

• Created regional marketing strategies and sales tactics to increase consumer base and drive sales.

• Reported progress and explore findings with senior leadership through presentations and documentation.

Pita Pit, Central Florida April 2007 – April 2013 ý ORLANDO, FL DIRECTOR OF SALES AND MARKETING – CENTRAL FLORIDA

• Awarded Pita Pit’s Franchisee of the Year 2007, International Franchise Association’s Franchisee of the Year 2007, Voted by Franchise Community as Vice President of Franchise Advisory Council

• Produced and oversaw advertisement generation, confirmed mock-ups for four walls and print media.

• Directed strategy of marketing campaigns, consumer segmentation, and contract marketing programs.

• Responded to customer insight, evaluations, complaints, and administered appropriate response in an effort to retain patrons and improve online reviews.

• Initiated and established a sales program by creating and developing sales teams, implementing quotas and benchmarks, building a reporting structure and measuring results.

• Evaluated customer loyalty programs and utilized data for marketing tactics and usages national general advertising fund (GAF) expenditures.

**Professional or personal references are available upon request**

Contact this candidate