Digital Marketing Sales

Phyllis Muscara adgkpq@r.postjobfree.com *

PHYLLIS MUSCARA

adgkpq@r.postjobfree.com • linkedin.com/in/phyllismuscara 408-***-**** • San Jose, CA

INTRODUCTION

I am a highly experienced marketing professional with more than 25 years of experience in planning, developing, and implementing lead generation programs that build and grow the pipeline for sales teams, field marketing, and channel partners. I have supported and executed numerous in-person marketing, promotional, and customer experience events, which have recently shifted to digital marketing campaigns and virtual engagements due to Covid-19 restrictions. I strive for perfection using a collaborative approach to work through program strategy with cross functional stakeholders, helping to achieve overall business and financial objectives by delivering results on time and within budget. My initiative, accountability, judgement, and ability to handle the unexpected are key attributes well recognized by stakeholders and customers alike. I approach each project with exceptional attention to detail and superior follow through. I love what I do! CORE COMPETENCIES

• Project Management • Vendor Relations • Budget Management • Digital Marketing Campaign Support • Sales Liaison INDUSTRY EXPERIENCE

• B2B Technology • Cloud Communications • Data Storage • IoT • SaaS• Unified Communications• Data Security SELECT ACCOMPLISHMENTS

• Grow business and build pipeline – Teradata Partners Innovation Forum Series (5 – regional events with Teradata customers and account managers) – 20 opportunities converted/ $8.0 M in pipeline

• Lead generation – Key contributor to the overall goal of generating 1,600 MQLs per month utilizing numerous customer-facing events and programs focused on increasing brand awareness and education on the primary Data Security sales play: Protect PII as well as Big Data and IoT

• Budget management – Meeting and/or exceeding budget management expectations year over year

• Ultimate customer experience – Eleven continuous years of creating the “Go-To Martini Party” at the RSA event; grew customer engagement from a 150 to 600+ person event, averaging $200-500K in pipeline year over year. PROFESSIONAL EXPERIENCE

Panasas, Inc. 9/2019 – Present

Sr. Event Marketing Manager and Digital Marketing Project Manager Responsible for all aspects of global event marketing for large tradeshows, regional customer events, user group meetings, and now virtual events. Manage the budget planning process, vendors, logistics, advertising, event execution, and post-event analysis.

Project manage activities for global, multi-language and multi-channel digital marketing campaigns (content and ad development, digital advertising, email marketing, live webinars, etc.) that have resulted in the acquisition of multiple new customers from various market segments.

• Act as key liaison between internal marketing team and external digital marketing agency; maintain project schedules, track deliverables, and host weekly project meetings.

• Manage digital advertising and paid content engagements with industry publications; coordinate content deliverables between internal and external writers from draft through publication. Stepped in to finalize and execute the 2019 Supercomputing (SC19) conference exhibit, customer meetings, and inaugural Panasas User Group meeting within eight weeks of hire.

• Inaugural Panasas User Group Meeting

o Program managed the event for 40 customers and partners (venue selection, contract negotiation, audio/video set-up, speaker videos).

o Oversaw the creation of 12 customer videos for social media promotion.

• SC19 Event

o Updated booth design with a mini theater that hosted 240 prospects over the course of the show. o Selected and negotiated contracts for venues that hosted invitation-only executive meetings and VIP dinners; managed two industry partner sponsorships and three VIP speaking engagements. Phyllis Muscara adgkpq@r.postjobfree.com 2

Intermedia 5/2019 to 9/2019

Sr. Channel Manager

• Successful execution of developing and managing marketing programs, campaigns for partners.

• Assisted in the creation of a new Partner Advisory Board Program working with a multi-faceted team of sales and marketing executives.

• Monitored and maintained the partner portal to ensure that the partners had the proper tool necessary for their success.

• Worked with Channel Sales to create programs with their “Distributor” partners including webinars, field events and training.

8x8

Sr. Manager Channel Events-US 2018 – April 2019

• Execution and management of 12 Recruitment Roadshows and 14 Master Agent events within my first 4 months, exceeding recruitment expectations by 25%.

• Created an experiential customer/partner lounge at two of the largest Channel Industry Tradeshows, which included private conference rooms, product demonstrations, massage and charging stations and an overall collaborative networking area exceeding lead target by 15%.

• Selected and managed vendor to create the first 8x8 online channel store.

• Program managed the creation of a new program to host the most successful partners for an exclusive exchange of ideas, best practices, product knowledge and strengthen relationships to ultimately, “Elev8” revenue for both parties.

Micro Focus 2017 – February 2018

Field Marketing Manager – West and Central

• Outstanding at creating the “wow factor” events for customers leading directly to increased revenue

• Responsible for creating and implementing annual strategic marketing plan, helping drive demand creation programs, including the production of C-level executive relationship building opportunities with qualified prospects.

• Work directly with sales leadership to recommend and design unique programs to maximize lead generation for one-to-one and one-to-many.

• Partnered with support sales teams, system engineers, product managers and regional sales to create content and deliver complete program elements.

• Strong negotiation skills to maintain marketing and sales budgets for maximum ROI to drive new product revenue.

• Create and manage regional marketing calendars, prepare regional marketing budgets, track spending, monitor progress and measure results of all regional marketing campaigns through regular pipeline inspection, campaign review and provided regular reports to management. Hewlett Packard/Hewlett Packard Enterprise (Acquired by Micro Focus) 2015 – April 2017 Sr. Tradeshow/Event Manager

• Main point of contact for Data Security trade shows and events, accountable for managing initial evaluation, strategy, project management, budget, and execution to ensure event success.

• Work with executives and sales directors to ensure that the goals and objectives for each assigned trade show and event are met and exceeded.

• Responsible for pre-show communications through post show reporting and budget reconciliation.

• Work closely with cross functional teams to lead and implement impactful all-encompassing programs. that align with the overall corporate business objectives.

• Mentor and guide junior event managers in professional development and job performance.

• Conceptualized and implement strategic client programs, driving the planning process and understand event scope whether it is a large trade show, executive event, user conference, training or product launch. Phyllis Muscara adgkpq@r.postjobfree.com 3

Voltage Security (Acquired by HP/HPE) 2008 – June 2015 Sr. Tradeshow and Event Program Manager

• Produced over 150 corporate and sales events per year with a budget of $2.5 million including yearly sales kick-off, multiple large international and domestic tradeshows, regional and channel seminars, webinars and numerous regional “lunch and learns.”

• Responsible for driving the marketing team’s objectives in lead generation event campaigns, including event web content, creating specific event presentations, measuring effectiveness and evaluation of plans and communications to all stakeholders.

o Drive significant results such as total lead responses (20,062) and MQLs response (11,151) generated in 2015.

o 126.4% increase on enterprise lead responses from FY14 (8,863) to FY15 (20,062). o 24% of the leads were generated from top 3 tradeshows. o 26.1% response conversion from SALs to SQLs (Sales Pipeline).

• Managed staff of 3 marketing professionals.

• Strong knowledge of all Microsoft Office products.

• Excellent interpersonal skills - ability to work with executives across diverse groups and translate complex concepts into clear, concise, and well-executed trade shows and events. Array Networks, Milpitas, Ca. 2007 – July 2008

Marketing Communications Specialist and Events Specialist - Sales Support

• A vital marketing team member managing a $3M marketing communications and events budget successfully addressing all MarCom and Sales Support activities. Managed Domestic and International event logistics including, planning and production of critical executive level events, Customer Advisory Council meetings, and large/small tradeshows. Oversaw a vast range of customer and partner activities through outside agencies such as Ingram, Ovum, Forrester, and Gartner. Developed and distributed to stakeholders all tradeshow summaries including budget and ROI analysis.

• Effectively led multiple cross organizational teams resulting in an increase of 25% growth in leads by utilizing a mix of webinars, tradeshows, direct partner activities and promotional events.

• Performed all lead analysis and maintenance utilizing Salesforce.com, Exact Target and Ringlead.

• Managed production and distribution of outbound marketing materials for field sales, including customer, and website content.

• Created and edited a Web newsletter using Vertical Response in conjunction with Salesforce.com.

• Assisted in marketing analytics reporting using Google Analytics and Leadlander. Awards & Community Outreach

• Numerous HPE Employee Recognition Rewards

• Voltage Security excellence Award

• Sylantro Systems Top Marketing Achievement Award

• TOPS-Tandem Outstanding Performers

• Support of local non-profit organizations such as 2nd Harvest Food Bank, Adopt –A – Family and local animal shelters

• Lead for Micro Focus 2017 Family Giving Tree activities, producing 200% of dollar target

Contact this candidate