Sales, Marketing, Buyer

Stacey Duarte

**** **** ***. • Hayward, CA *****• 213-***-**** • adgkh5@r.postjobfree.com www.linkedin.com/in/stacey-duarte-116ba9b2

A well-rounded sales and marketing professional. Hands-on experience on traditional sales and marketing tactics illustrated by directly reporting to the CEO of the company, the ownership of the Latin American territory and multiple cross-functional responsibilities (including collaboration with finance and supply chain). A passion for fashion, consumer goods, interaction with consumers and technology. Currently looking for opportunities to develop and implement cutting- edge sales and marketing strategies ideally in a multi-cultural and technology-driven environment. Fluent in English, Spanish and conversational Arabic with 4-year experience at a brick-and-mortar family-owned company where I took on various responsibilities.

PROFESSIONAL EXPERIENCE

AGrace Apparel Maywood, CA July 2020-Current

Family-owned women’s fashion boutique. (4- employees)

Marketing/Buyer

Run promotional campaigns across all social media platforms.

Source, purchase, plan, and schedule; new merchandise, industry related events, and meet-ups with industry suppliers locally and abroad.

Perform financial data analysis to guide sourcing decisions for insource vs. outsource.

Responsible for all aspects of the merchandising process including sample tracking, product selection and review, product feedback documentation, financial analysis

CH Bull Company South San Francisco, CA November 2015-November 2019

Family-owned distributor of industrial equipment. (50- employees)

Sales and Marketing

•Responsible for Latin America, Asian Pacific, California, Utah, and Colorado $1M in annual sales (Heat-transfer-solutions).

•Sales and Marketing (Core responsibilities)

led proactive sales outreach initiatives, online marketing campaigns, content marketing activities, participation to industry trade-shows

responsible for creating detailed proposals and quotations

account analysis and new product information

created and maintained customer segmentation strategies in absence of a CRM system

created prospect lists using reports and independent research

developed SEO strategies to bolster sales

manage direct vendor purchases setups & create orders, analyze data, resolve inquiries& discrepancies.

Collaboration with finance and supply chain (cross-functional responsibilities)

sales forecasting

budgeting and margin control at product and key account level

integrated customer inventory management: created an excel based tool to optimize customers’ order size and frequency

balancing competitiveness of transportation cost modes versus stringent delivery requirements (including international incoterms and tax implications)

responsible for all customs and international documentation in compliance with government protocols

Direct report to the CEO (pre re-organization)

EXTRA-CURRICULAR EXPERIENCE – CALIFORNIA STATE UNIVERSITY CHICO

Internship with the Center For Healthy Communities (CHC) August 2014 - May 2015

Accounting: reconciliation, expense tracking, KPI monitoring (e.g. funds by state and type) and other data mining based on SAP queries.

Marketing: created from scratch marketing material, (press-kits, social-media campaigns in the context of the full-rebranding of the department formally known as “CNAP”).

Advanced Marketing Course - Market Research Fall 2014

Core Marketing Research: created a questionnaire to analyze college dating and relationships and statistically analyzed the results by leveraging advanced professional software such as SQL, SPSS, and Question Pro.

EDUCATION

California State University, Chico May 2015

Bachelor of Science in Business Administration (Major: Marketing; Minor: International Studies)

Professional Sales Certificate

Reinforcing Inter-personal skills July 2014 – May 2015 January 2012 – May 2012

• Vice-President of the Association for Women in Business (AWIB)

PROFICIENCY IN LANGUAGES AND PROFESSIONAL SOFTWARES

• Fluent in English and Spanish; Conversational in Arabic.

Excel, SPSS, QuestionPro, Google Analytics, SAP, SQL, Adobe Dreamweaver, Photoshop, PowerPoint.

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