Senior Marketing Manager

Developed and strategically managed Clif Bar's first national college

marketing campaign inclusive of 30 brand ambassadors across 15 markets and hosted 45 branded events

Responsible for email marketing campaigns, social media promotions and creating a website to promote Clif Bar’s Business With Purpose Scholarship Conceptualized, organized and lead Laurel Road’s (private student loan provider) first-ever student brand ambassador pilot program which has exceeded key performance indicators by 40%

Managed the development and growth of 4 Program Coordinators while leading the recruitment and training of over 100 Ambassadors across four programs and executed bi-annual national ambassador trainings Developed company phase documents such as SOW, project estimates and run of show documents to provide clarity and consistency for each client Oversaw client program budgets up to $1.5 million, Neato Agency (February 2017 - August 2019)

Clients: Anheuser-Busch,Vans, Clif Bar & Company and Laurel Road Account Coordinator

Managed luxury automotive brands such as Lexus and Mercedes‘s presence at 400 automobile trade shows nationwide

Tested digital marketing assets following application development while ensuring constant quality assurance

Assisted in the creation of clients’ weekly update reports and recap reports specifically through data analysis, highlighting program successes and ensuring continued business with the clients

eshots (January 2016 - February 2017)

EMPLOYMENT HISTORY

SARA

GIBBONS

S ENIOR ACCOUNT AND

E V ENT MANAGER

PERSONAL PROFILE

My 8+ years of work experience have

driven me to become a highly dedicated

and results-driven events and marketing

professional with demonstrated ability in

event management, client relations,

vendor management, recruitment, analytic

event reporting and leadership.

When I am not changing the marketing

world I can be found rolling hundreds in a

local skeeball league or checking out new

and exciting restaurants around Chicago!

SKILL SET

Event planning

Team management

Creative thinking

Strategic execution

Budget management

Analytically driven

Results-oriented

Strong communication

Horizon's for Youth 2018-Present

Big Sister Mentor

Senior Account and Event Manager

Developed and managed Crafty’s first ever Chicago Catering program inclusive of implementing tracking documentation processes, consolidating vendor management to ensure highest quality with third party relations, and spearheaded a new ordering platform for streamlined client experience Managed a team of 2 Event Managers, 1 Catering Coordinator and over 40 10- 99 contract employees

Organized, produced and staffed on average 15 events weekly within corporate offices in the greater Chicagoland area

Implemented new internal program tracking system to prioritize more effective client communication that ultimately resulted in 15% decrease in internal resources

Created and oversaw the implementation of Crafty’s first official Terms and Conditions for event and catering programs increasing program’s profit margins by 30%

Analyzed and launched alternative event and catering options due to changing customer demand from COVID-19.

Crafty (August 2019 - July 2020)

Accounts include: WeWork, CME Group, Capital One, Ferrara Candy, Cushman- Wakefield, and Corporate Concierge

630-***-****

adgkfu@r.postjobfree.com

linkedin.com/in/sara-gibbons101/

Illinoions

CONTACT INFORMATION

VOLUNTEER

Illinois State University 2012

Bachelor of Science in Public Relations

EDUCATION

EMPLOYMENT HISTORY

SARA

GIBBONS

Promotions Coordinator

WXRT FM- CBS Radio (October 2012- December 2014)

Served as liaison between listeners and the station during on-site events and promotions

Updated website and social media platforms to post planned music, sponsor, and promotional events around the Chicago area

Configured and maintained technical equipment for live broadcasts Promotions Manager

Managed promotions department serving as the direct report for 15 full-time personnel

Organized and led over 350 promotional events a year including station contests, and several brand-specific campaigns

Directed department-wide internship program by recruiting, hiring, training, and supervising interns

Served as primary point-of-contact in executing integrated on-air, digital, and social media promotions with dozens of concert promoters and event producers

WXRT FM- CBS Radio (December 2014-October 2015)

S ENIOR ACCOUNT AND

E V ENT MANAGER

Contact this candidate