A seasoned MBA professional with ** years of experience in Sales & Marketing and Business Development, Client Relationship Management, Channel Sales Management seeking leadership role in Business Development, with a reputed organization.

Key Skills: Channel Sales, B2C, B2B, Corporate/Institutional Sales, Business Development, Event Management, Team Builder and Strategic alliance. Effective communicator & excellent relationship building & interpersonal skills.

Career Snapshot

Started out as a Sales Executive (Trainee) with Consumer Sales (P&G) in the year 2000, but association with the media industries started later that year with the Times of India where working as a Group Leader (RRE operation) played an important part in launching of its Calcutta Times edition in the year 2000. Contributed highest number of TOI subscriptions from North Kolkata morning centres.

Led DSA's of North & South Kolkata in Ht Media Ltd to become the highest performer in terms of generating subscription vis-a-vis competition, Spearheaded non-conventional-outlet format and later strategized and planning of getting sponsorship copies from the small retails at HT Media Limited.

In Prabhat Khabar (Neutral Publishing House Limited) managed markets beyond Kolkata i.e. Rest of Bengal along with Kolkata in the early phase of 2004. The major highlight was conceptualised and implemented trade oriented scheme which was the first in the Hindi dailies market in Kolkata. Able to generate highest number of circulation revenues through the scheme.

Profound abilities in developing and executing high-level strategies for accomplishment of set targets. Track record of consistently achieving the projected targets, building dynamic teams, identifying high-yielding services and products during the career span.

Stint with the ABP

Joined in 2004 responsible for Kolkata market and later I was also made to look after ROB and ROE markets for Bengali Magazines SBU’s. Strategized and introduced by me were the Corporate/ Institutional sales both for the Puja Festive Numbers and the regular publications and got on board some of the biggest corporate giants like IOCL, SBI, UBI, Axis Bank, IDBI limited, LICI, Thomas Cook India Ltd AMRI, Kontest Chemical Ltd, RSV hospital, Jana Bank, Torrent Pharmaceutical Ltd, Vivada Travels, La Lossa to name a few. One of the first initiatives in the history of BM Circulation was getting 5000 copies and 4000 copies of Desh Puja Numbers and advertisement spaces for three consecutive years from IDBI LTD and AXIS Bank respectively and earns revenue in excess of 20 lakhs. Have also been doing lot of Faculty and Student engagement programme with the leading institutions like Jadavpur University, DPS Kolkata, Patha Bhavan, Calcutta Public School, BDMI, The BSS, Shri Sikshayatan School, Kamrabad Girls etc across West Bengal. Over the years was always entrusted with additional responsibilities some of which are listed below.

GLOBAL BUSINESS MAGAZINE LEADER - FORTUNE - Additional responsibility.

In the year 2014, I was entrusted the responsibility of coordinating for Fortune India from the entire Bengali magazine department. This opportunity provided me ample scope of getting Corporate and institutional sale to a new high. Was instrumental in establishing COC activity for Fortune India in the Eastern Zone. Some of the biggest corporate giants which came on board for doing COC Activity were BPCL, India Power Ltd, Mallcom India Limited, Aarbe Cosmetics Pvt Ltd, Vivada Travels to name a few. India Power gave us 2000 copies for COC Activity and was paid in premium in excess of Rs. 4 lacs. Strategized and conceptualised Subscription model for FI in the East Zone.

BUSINESS DEVELOPMENT - B2B

Recently circulation department was rechristened as Audience Development & Sales for Magazines and was entrusted with additional responsibility of revenue generation. Conceived targeting retail clients like mid- level restaurants, fashion, health, beauty etc by offering copies at premuim rates with ad on of advertising pages of brands like SANANDA PLUS - this lead to generating average revenue in excess of 12 lakhs from average 8-10 clients in a FY.

EVENT PROPERTY DEVELOPMENT:

One of the most recent activity conceptualised and implemented by me was the Sananda La Lossa Valentine day Bash and it was one of the first such biggest Circulation driven event which brought revenue in excess of 8 lacs & helped BM circulation numbers by 5% with substantial revenue for our dailies i.e., ABP and The Telegraph eventually leading to created a separate entity of V- Day Bash with Sananda & is major success with the Sananda Club members having permanent sponsorship from clients like La Lossa

Engagement Activities Online & 0ffline – B2C

Another major highlight during this lockdown can be attributed to conceiving and implementing Anandamela Community formation ACC from the major schools of West Bengal. This platform will generate digital participation from the likeminded students. On the other hand Sananda digital workshop for Sananda Club members were conceptualised and implemented which was promoted through Face book page and Sananda Website. The major clients are from Health care industry. It became one of the important revenue generation models for the publication both from Clients as well as readers point of view. Sananda Paribar (Family) Activity also brought substantial revenue offline.

CHANNEL SALES:

Some of the markets in West Bengal and ROE were developed specifically for BM brand that were catered for the dailies only. The conception of CSP or the content Sales Promotion activity has played major role in terms of getting those agencies work for BM publications as well created BM agency only.

Academic Qualification:

Degree in Masters of Business Administration from IGNOU (1st Class) with Specialization in Marketing in the year 2010. The MASTERS DEGREE WAS PURSUED WHILE BEING EMPLOYED IN ABP AND ON INSISTENCE AS WELL AS SUPPORT OF THE MANAGEMENT.

Bachelor of Commerce (Honours) degree from the University of Calcutta in the year 1998.

Higher Secondary (10+2) from West Bengal Council of Higher Secondary Examination in the year 1995

Academic Awards & Certificates & Professional training:

Awarded A+ for MBA project in IGNOU for -“Identification of the nature of demand for the Desh Magazine and its market potential” in 2010.

Certificate in Ms-Dos, Microsoft Windows, Tally, MS-Office. Concept and tools of Quality Management from NIIT, Kolkata.

Topper of the Higher Secondary (10+2) batch of 1995 of Commerce section of B.M.College, Kolkata.

Certified in In-house training from ABP for Initiative & Achievement Orientation in 2015 and Unleashing Creativity & Innovation in 2011.

Passed Govt Commercial Course Special examination for Book Keeping & Accountancy with first division in 1995.

Professional Experience 1

15 + years

ABP Private Ltd.

Group Audience Development & Sales Executive

Oct ’04 – 31stMay 2020

Worked with ABP PVT LTD, one of the leading media conglomerates of India and was a part of an Audience

Development & Sales team for BM SBU’s and Fortune India for the eastern zone.

Responsible for Audience Development & Sales for ABP BM Publications. Heading Kolkata trade operations and looking after part of ROB and ROE region of BM Publications. Also looking after Circulation Sales for the entire Eastern India for Fortune Magazine (Both India and Pacific Asia editions).

Strategising and launching sales Initiative programs for Cash Sales Points.

Selling the COC concept (Cover on Cover to the big corporate houses)

Handling Institutional clients.

Planning Channel Sales.

Sales Forecasting.

DMS creation for the agencies.

Identifying business potential in the assigned territories and manage resources to exploit opportunities

Strategise and implementing Corporate /Institutional bulk subscriptions for BM festive numbers and regular publications.

Conceptualised and organized Circulation led events.

Devising strategies for growth in the assigned territory and sales promotional schemes for various Kolkata centres.

Maintaining dash board for performance measurement on a periodical basis.

Budgetary control for AD & S on various activities.

Leading a team of sales personnel and DME’s across various territories.

Conducting competitor analysis & competency mapping to generate market share metrics.

Achievements and Accolades

Conceptualized and organised Sananda digital workshop during this lock down period for Sananda Club members. Roped in major health care clients for this activity.

Have organised a major event “Sananda La Lossa Valentine Day Bash on 15th of February 2020 with Sananda Club Members and brought in total revenue in excess of 8 lakhs.

Strategise and execute Sananda Plus Activity in 2019. Has the highest contribution in terms of revenue.

Contributed huge revenue in terms of organising Sananda Club Activity through bulk subscriptions under the Sananda Paribaar (Family) Platform.

Achieving exceeded target for the Festive Puja Numbers consecutively for the last five years. Roped in some of the biggest corporate giants like SBI, AXIS, UBI, IDBI, Jana Bank and others like Torrent Pharmaceutical, Kontest Chemical, RSV hospital to name a few.

Acquired a new institutional client, Kontest Chemical Ltd for Desh Puja Numbers followed by COC activities with six distinctive cover generated substantial revenue.

Replicate the same model with IOCL for their clients.

Was instrumental in terms of creating alternative channel of institutional sales for Annuals Puja Numbers for various clientele, ranging from banking to health to beauty,

Successfully launched Golden Outlet concept in Kolkata for news stands

Conceptualized the incentive scheme for Kolkata trade, “Shubarno Shujog” scheme where both the subscribers and vendors were benefitted simultaneously.

Conceptualized and executed ASAA for Sananda Magazine in various premium residential complexes in Kolkata and its urban agglomerations.

Launched successfully subscription scheme in rural market of South Bengal and South West Bengal.

Launched Content Sales Promotion (CSP) for all the publications.

Went as a delegate from ABP to WAN IFRA Summit which was held at Bangkok and got a chance to interact with the best leaders of the Print Media.

Awarded twice the best speaker in debate competition in CDP held in Hong Kong.

Won three consecutive quiz contests in CDP held in Bangkok, Kuala Lumpur and Cairo.

Launched with La Lossa a cosmetic branded company first ever Award “Sananda La Lossa Style Expert award in 2014. The Beauty experts were being recognised and felicitated at this occasion. It gave huge mileage in terms of enhancing brand equity as well as generated substantial revenue.

Professional Experience 2

7 Months

Neutral Publishing House Ltd, Kolkata

Senior Executive

Apr ’04- Oct ’04

Coordinating the entire Subscription Scheme

Managing Direct Marketing Activities, and the Direct Marketing Associates

Managing a team of executives for Kolkata and ROB markets.

Recruiting Dealers / Agents in the centre

Build PR with the centre union

Motivate Dealers and Retailers to give the best output.

Achieving circulation budget, maximizing sales for my centres in line with the company’s strategic goals

Identifying business potential in the assigned centers and manage resources to exploit opportunities.

Professional Experience 3

30 Months

HT Media, Kolkata

Executive

Oct ’01- Mar ’04

Managing a team of 50 Direct Marketing Executives

Looking after Direct Marketing Associates

Recruiting Dealers /Agents in the centre

Build PR with the centre union

Motivate Dealers and retailers to give the best output

Coordinating with the marketing Department

Achieving circulation budget, maximize sales for my centres in line with company’s strategic goals

Implementing sales promotion schemes at the centres

Looking after institutional sales including hotels, clubs, schools, colleges etc

Professional Experience 4

15 Months

Bennett, Coleman & Co., Ltd., Kolkata

Group Leader

Jul ’00- Sep ’01

Taking feedback from the readers.

Part of the team responsible for introducing The Times of India, Kolkata Edition.

Leading a team of 20 direct marketing personnel.

Achieving subscription targets for TOI.

Professional Experience 5

4 Months

Procter & Gamble (I) Ltd., Kolkata

Sales Executive (Trainee)

May ’00- Jun ’00

Was working in Consumer Sales the sole distributor for P&G and was responsible for the target of South Kolkata territory

Was involved in the Project Golden Eye Vision of P&G.

Organized the sales procedure in QSP form.

Led and managed a team to achieve territory targets.

Personal Details

Contact Address : 23/B, Bright Street, 3rd floor, Kolkata – 700017, West Bengal, India.

Date of Birth : 15.12.1976

Marital Status : Married

Passport : Valid Passport holder

Other Interests

Movie buff and having lots of interest in Indian Cinema.

Love to teach also at times.

Loves to take part in quiz contest and debate competition.

Reference:

Mr. Amol Suhas Joshi

Senior Manager, Circulation Sales

Fortune India & Fortune Asia Pacific

Business Media Private Limited.

Contact details : 098********

Manawer Hossain

Place: Kolkata

MANAWER HOSSAIN

Contacts: 090********/ 094********

e-mail id: adgk6a@r.postjobfree.com

Linked profile: linkedin.com/in/manawer-hossain-81a6611ab

Skype live : 58e92a054f5170

Skype phone no: 900-***-****

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