Liya T. Tekle
Contact No.: 052*******
************@*****.***
****.*******@*****.***
Nationality: Eritrean
Dubai, U.A.E
Senior Sales Associate with five years leading successful sales team, proven track record in improving personnel and team KPIs across customer service and sales. Aims to inspire with a positive and proactive approach. Performance oriented, vigilant with proven qualities as team player, reliable; possesses integrity to maintain confidentiality; self-motivated; on the lookout for knowledge and skills in challenging positions.
Senior Sales Associate, 10/2012 - 06/2018
Virgin Megastores Abu Dhabi, UAE
Led a successful team of 4 people.
Grew Team sales by 25% in one season or a time of three months
Maintained eye-catching window display to increase footfall by 50%
Grew own sales by 32% in one season.
Incentivized team by creating reward scheme.
Increased customer satisfaction KPI by 23% in one season.
Met customers and offered assistance with selecting merchandize, finding accessories and completing purchase.
Received and processed product returns.
Assisted with cleaning duties to maintain high standards in store presentation and hygiene.
Addressed customers’ inquiries and concerns to facilitate decision-making and minimize anxiety and hesitation.
Maintained currency on industry trends and changes and changes and participated in professional development opportunities to strengthen product and service knowledge.
Fostered relationship with customers to expand customer base and enhance loyalty and retention.
Provided service with a smile, offering courteous, helpful advice to best-meet customers’ needs.
Used product knowledge, sales abilities and customers’ relations skills to drive substantial sales increases in new and best-selling products.
Conducted product demonstrations to highlight features and redirect objections to positive aspects.
Monitored customers for sign of security concerns and escalated issues to management.
Opened shelved and merchandized new products in visually appealing and organized displays for optimal sales promotions.
Listened customer needs and desires to identify and recommend optimal products.
Discussed trends, best sellers and possibilities on returns and exchange with customers outlined restrictions and educated on policies.
Business Centre Secretary/Receptionist, 04/2009 - 03/2012
Millennium Hotel Doha, Qatar
Correspond with clients via email, telephone or post.
Managed clerical needs of company employees, including copying faxing and file management.
Communicating with contractors and vendors to place and receive orders, request maintenance services and deliver instruction on behalf of office management.
Aggregated and prepared documentation and reports for office meetings, distribution and filing.
Kept reception area clean and neat to give visitors a positive impression of the company.
Greeted customers and visitors in person and via telephone calls
Provided clerical support for company employees, including copying, faxing and file management.
Coordinated office inventory by restocking supplies and placing purchase orders.
Greeted incoming customers in a professional manner and provided friendly and knowledgeable assistance.
Represented office personnel and company brand in a regular client correspondence.
Sorted, received and distributed postal correspondence between departments and personnel, including parcel packaging preparation and efficient shipping.
Interacted with vendors, contractors and professional services’ personnel to receive orders, direct activities and communicate management instruction.
Compiled and produced documents and reports and filed copied or faxed required papers to appropriate parties.
Site Secretary, 10/2008 – 03/2009
SENET Service International contracting company Bisha, Eritrea
Adhered to security requirements by screening visitors, updating logs and issuing temporary passes.
Met incoming customers and provided friendly, knowledgeable assistance.
Coordinated and stored construction files, reports and electronic records.
Set travel arrangements and gathered documents for management and executive staff meetings and trips.
Managed clerical needs of company employees, including copying faxing and file management.
Worked closely with construction manager to maintain optimum levels of communication for the effective and efficient completion of the project.
Responsibly managed project planning to ensure consistent smooth running of the whole project.
Carried out training to ensure compliance with relevant safety regulations.
Carried out day-to-day clerical duties accurately and effectively.
Human Resources Administrator, 06/2005 - 04/2006
Intercontinental Hotel Asmara, Eritrea
Oversaw exit interview and off-boarding process for resigned and terminated employees.
Updated HR database with new employee information, changes in benefits and other details in daily basis.
Built and cultivated lasting rapport with employees’ peers, upper management and outside vendors.
Handled on-boarding process for newly hired employees, including distributed paperwork.
Organized and led two-day staff orientation and training promoting collaboration, provided strategic direction for human resources management team.
Devised hiring and recruitment policies for over 250 employees’ company, maintaining client satisfaction.
Implemented long-term growth initiative by developing training materials and implementing strategies.
Improved operational effectiveness by 50% through training and development.
Advised top management on appropriate employee corrective actions.
Adhered to all employment guidelines and managed payroll and benefits over 250 employees.
Created organized filing systems for records correspondence and time frames to maximize ease of work flow.
Automated employee performance evaluation reminders for senior leadership.
Tigrinya (Native Speaker)
Amharic (Native Speaker)
English (Proficient with an IELTS General Training Band Score of 7.0 OR C1 level)
French (Basic)
Sales techniques
Eye for detail
Team development
Visual merchandizing
Merchandizing proficiency
Thorough stock replenishment.
Bachelor of Arts Degree (English Literature & Linguistics)
oUniversity of Asmara.
I hereby certify that the information mentioned above is true to the best of my knowledge.
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