Social Media Digital Marketing

JENNY LIU

New York City, NY 917-***-**** ******@********.***

PROFESSIONAL EXPERIENCE

APM Monaco, New York City, NY February 2019 – Present Marketing Lead

• Increased store sales 35.6% between June and September of 2019 resulting in 2 promotions.

• Boosted daily online and phone orders 200% by introducing new social media strategies that targeted Asian customers via WeChat platform which was a previously untapped resource.

• Drove VIP client re-activation up 30% by putting together two annual, global-event plans for the New York Flagship.

• Widened brand exposure by partnering with the head of retail and store manager to identify two local press opportunities.

Celebrity Cruises, New York City, NY September 2018 – December 2018 Marketing Analytics Intern (Contract)

• Strengthened audiences’ understanding of company’s brand by identifying insights from research and data and provided business insights.

• Designed surveys investigating the demographics, habits and user experience of Gen-X audiences.

• Analyzed focus groups and interviews and uncovered the underlying motives of the target audience using Excel tables. Chinatex Corporation, New York City, NY May 2018 – August 2018 Digital Marketing Intern

• Boosted conversion rate of Facebook Ads 30+% by identifying a new audience and optimizing audience strategies.

• Increased Facebook page following by 163% within the first month by creating organic content across the company’s social media platforms (Facebook, Pinterest, Instagram) via copywriting and Photoshop editing.

• Achieved an average email open rate of 36% (twice industry standard) and a click-through rate of 20% (more than twice industry standard) by optimizing email send times and Call-to-Action buttons based on A/B Testing results from MailChimp.

Hearst Magazines, Shanghai, China January 2016 – June 2016 Advertising Intern

• Partnered with the Advertising Director to facilitate the media buying and selling process.

• Facilitated the publishing of five monthly ELLEMAN magazines from January to May.

• Managed 200+ ad orders including ELLEHOMME, Hermes, LVMH, Maserati, Burberry, Gucci, Richemond and Ermenegildo Zegna.

• Analyzed sales data reports from monthly ads for five months via Excel (VLOOKUP, Pivot Tables) and directly reported result to the Advertising Director.

PROJECTS

JENNYL.INC February 2019 – Present

Founder and Video Content Creator

• Registered 250k+ views from 30 original fashion-focused videos by utilizing SEO and strategic media planning.

• Collaborated with Alibaba to provide live-streaming services for thousands of viewers. SKILLS

Google Analytics Google Ads Search Facebook Ads Manager Advanced Excel – Pivot table, VLOOKUP

PowerPoint Tableau Concentration in AdTech Adobe InDesign Adobe Photoshop Final Cut Pro X EDUCATION

Columbia University, New York City, NY February 2019 Master of Science in Strategic Communication

Program Emphasis: Communication Research & Insight Digital Media & Analytics

Strategic Communication Management

East China Normal University, Shanghai, China July 2016 Bachelor of Arts in Editing and Publishing Studies

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