-Consumer electronics veteran with insatiable drive and passion coupled with a high level of understanding and knowledge in all areas of Business Development, Sales and Marketing.
-Career highlights include Director of Sales leading to the General Manager role of global multi room audio company SONOS and Director of Residential Systems for leading automation company CRESTRON.
-Strong believer in company culture with a desire to bring everyone on the journey and embrace technology. Successful Manager and Head of Global Business Development, with experience negotiating with external stakeholders such as Apple, Spotify, Netflix, Amazon, and many others.
-Irish and Australian Dual Citizen
-Pre-Qualified for United States E-3 work visa.
-Open to relocation worldwide
Chief Sales Officer, SOFIHUB Dec 2019 – Present SOFIHUB home is an ambient, assisted-living technology, designed to promote the well-being and independence of the world’s aging population using smart technology.
-Joined start up team to bring product to the wider market.
-Built consumer channel from scratch, aligning with key B2B and B2C partners for public presentation.
-Created the go to market campaign and led marketing team to form a unique voice for the brand.
-Led an external PR team to create a message, making SOFIHUB a go to brand in the category.
Head of Global Business Development, ATOMOS May 2019 – Sept 2019
Designers and manufacturers of video content creation, recording devices for the home and professional market.
-Successfully negotiated global agreement with Apple, paving the way for a long-lasting partnership both online and in store.
-Created additional opportunities with new key global partners such as Amazon, Best Buy, Netflix, Vimeo, Warner Brothers, Harvey Norman, and JB Hi-Fi.
-Created a go to market strategy that directly resulted in Atomos becoming a recognized brand name through multiple new verticals.
-Took underperforming channel partners and distributors at a global level in hand, and developed plans to reinvigorate engagement and excitement.
-Brought together multiple silos in the company and created a more productive mindset for moving forward. Worked alongside the CMO and CTO to create a meaningful roadmap for new products.
Director of Residential Systems, CRESTON ELECTRONICS Sept 2017 - May 2019
Global leader in the design and manufacture of automation products specializing in residential and
-Directly responsible for Residential Business in the Australian and New Zealand market.
-Built and successfully launched Crestron lighting solutions into the market, adding 30% plus incremental business value.
-Identified weaknesses in the current strategy and created workable solutions, whilst gaining support from the existing sales team.
-Executed a go to market strategy that attained 65% YoY growth at the close of FY19.
-Covered all aspects of channel management, marketing and front facing relationships to generate the drive needed to create a strong, sustainable channel.
-Reported directly to the CEO of APAC, with quarterly presentations to the global team.
General Manager, SONOS, INC. Dec 2011 – Sep 2017
Pioneers in the world of smart speakers, designing and manufacturing the world’s first easy-to-use wireless home sound system.
-Part of the original team that launched Sonos in the ANZ market, ultimately becoming the General Manager, overseeing all aspects of the business with a Melbourne based team of 30 + employees.
-Created key partnerships with Apple, Spotify, Deezer and many other music partners.
-Executed in key retailer environments at a level never seen before in ANZ and scaled this globally setting the bar for in store customer experience.
-Created and implemented the first ever internet connected outside home live demo of Sonos in over 100 JB H-Fi stores, resulting in 50% increase in Sonos ANZ business during the first year.
-Successfully trained over 1000 front facing sales staff.
-Built the Australian team covering customer service, finance, sales and marketing.
-Created a go to market campaign that led to Sonos becoming a household name and must have product.
ATL advertising, in print and the first ever full tram wrap in Melbourne bringing brand awareness to a whole new level.
-Involved in numerous launch campaigns leading to success in both commercial and consumer markets.
-During my tenure launched, SUB, PLAY:1, PLAY:5, CONNECT, CONNECT: AMP and PLAYBAR
-Undertook multiple trade and consumer shows presenting the SONOS story to all.
General Manager, LEN WALLIS AUDIO
April 1994 – Dec 2011
-Voted one of five best Audio-Visual companies globally. Promoted to General Manager in 2000, doubling
business revenue. Responsible for all B2B and B2C installations and product launches.
University College Dublin, IRELAND
Bachelor’s degree, International Business and Marketing